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“lg jaeger”

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  • THE eSports REVOLUTION - How Visionary Brands Connect with Gen Z

    de LG Jaeger ...
    The prevalence of online gaming and esports is thriving, with network connectivity and digital natives playing a vital role in the growth of the industry. Gaming popularity and competitive esports now entertain millions of live viewers. Today, the video gaming experience has evolved to become more interactive, more social, and more real-time, making it a billion-dollar industry. This book will ... Leer más

    $9.99 USD o gratis con Kobo Plus

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  • The Inevitable

    Understanding the 12 Technological Forces That Will Shape Our Future

    de Kevin Kelly ...
    **A New York Times BestsellerFrom one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives**Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an ... Leer más

    $10.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Long Tail

    Why the Future of Business Is Selling Less of More

    de Chris Anderson ...
    What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From ... Leer más

    $12.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Ctrl Alt Delete

    Reboot Your Business. Reboot Your Life. Your Future Depends on It.

    de Mitch Joel ...
    A game-changing book that outlines the ways in which technology has transformed how brands and businesses innovate and connect with consumers: "An indispensable read for a time when so much is in transition" (Arianna Huffington).The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping and everything else, but nothingchanges this reality: we are ... Leer más

    $11.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The Age of the Platform

    How Amazon, Apple, Facebook, and Google Have Redefined Business

    de Phil Simon ...
    Buoyed by the success of Amazon, Apple, Facebook, and Google, thousands of companies of all sizes are fundamentally rethinking how they do business. They are creating vibrant ecosystems and, in the process, reaping big rewards. In the tradition of The Long Tail, The Age of the Platform demonstrates how the world of business today is vastly different from that of even ten years ago. Today, the most ... Leer más

    $4.99 USD o gratis con Kobo Plus

  • Play Bigger

    How Pirates, Dreamers, and Innovators Create and Dominate Markets

    de Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney ...
    The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a ... Leer más

    $20.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Reengineering Retail

    The Future of Selling in a Post-Digital World

    de Doug Stephens ...
    Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the ... Leer más

    $13.99 USD

  • Game-Based Marketing

    Inspire Customer Loyalty Through Rewards, Challenges, and Contests

    de Gabe Zichermann, Joselin Linder ...
    Harness the power of games to create extraordinary customer engagement with Game-Based Marketing.Gamification is revolutionizing the web and mobile apps.Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By ... Leer más

    $15.00 USD

  • Big Bang Disruption

    Strategy in the Age of Devastating Innovation

    de Larry Downes, Paul Nunes ...
    It used to take years or even decades for disruptive innovations to dethrone dominant products and services. But now any business can be devastated virtually overnight by something better and cheaper. How can executives protect themselves and harness the power of Big Bang Disruption?Just a few years ago, drivers happily spent more than $200 for a GPS unit. But as smartphones exploded in popularity ... Leer más

    $4.99 USD

  • The Impulse Economy

    Understanding Mobile Shoppers and What Makes Them Buy

    de Gary Schwartz ...
    We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet.Networks are faster, phones are smarter, and the mobile shopper is ready to spend money now. What can a business do to maximize the mobile buying power of the ... Leer más

    $13.99 USD

  • X: The Experience When Business Meets Design

    de Brian Solis ...
    Welcome to a new era of business in which your brand is defined by those who experience it.Do you know how your customers experience your brand today?Do you know how they really feel?Do you know what they say when you re not around?In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands ... Leer más

    $25.00 USD

  • The User's Journey

    Storymapping Products That People Love

    de Donna Lichaw ...
    Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy. ... Leer más

    $34.99 USD