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  • Slow Travel and Tourism

    Series series Tourism, Environment and Development Series
    It is widely recognized that travel and tourism can have a high environmental impact and make a major contribution to climate change. It is therefore vital that ways to reduce these impacts are developed and implemented. 'Slow travel' provides such a concept, drawing on ideas from the 'slow food' movement with a concern for locality, ecology and quality of life.The aim of this book is to define ... Leer más

    $60.99 USD

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  • Four Seasons

    The Story of a Business Philosophy

    de Isadore Sharp ...
    The founder of Four Seasons Hotels shares the philosophy and values that have made his legendary brandHow did a child of immigrants, starting with no background in the hotel business, create the world's most admired and successful hotel chain? And how has Four Seasons grown dramatically, over nearly a half century, without losing its focus on exceptional quality and unparalleled service?Isadore ... Leer más

    $13.99 USD

  • The Hotel

    A Week in the Life of the Plaza

    A look inside New York's icon of luxury: "Reading [ The Hotel] is at least as enjoyable—and certainly less expensive—than staying at the Plaza" ( Publishers Weekly).When it opened its doors in 1907, the Plaza was considered the world's finest luxury hotel. Since then, the grand building at the southern tip of Central Park has hosted kings and queens, the rich and famous, and countless world ... Leer más

    $2.99 USD o gratis con Kobo Plus

  • Guide to Front Office Operation

    de Alex Buenafe ...
    Guide to Front Office Operation is a primer on the lodging and hotel business. The manual gives the user an overview of the front office or reception in a lodging operation with a look into the world of hotels. It explains the guest cycle and how it affects the hotel operation at every stage of the cycle. The guide includes outlines of basic and standard procedures as practised in hotels worldwide ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Service Quality Management in Hospitality, Tourism, and Leisure

    Does your staff deliver the highest quality service possible?Customers today expect a very high overall level of service in hospitality, tourism, and leisure. Competition in these fields will thus be driven by strategies focusing on quality of service to add value, as opposed to product or price differentiation. Service Quality Management in Hospitality, Tourism, and Leisure highlights concepts ... Leer más

    $101.99 USD

  • Leadership and Entrepreneurship in the Hospitality Industry

    Many aspire to be leaders and entrepreneurs where they too could set the tone of business. This is particularly true in the hospitality industry where entrepreneurship is a dominant force, yet few people understand what it demands to be a leader in the sector. Much has been written over the years about leadership and entrepreneurship; this insightful and widely researched new book is unique ... Leer más

    $45.99 USD

  • The Ethics of Tourism

    Critical and Applied Perspectives

    There are increasingly strident calls from many sectors of society for the tourism industry, the world’s largest industry, to adopt a more ethical approach to the way it does business. In particular there has been an emphasis placed on the need for a more ethical approach to the way the tourism industry interacts with consumers, the environment, with indigenous peoples, those in poverty, and those ... Leer más

    $81.99 USD

  • Lifestyle Market Segmentation

    The latest marketing guide from expert Dennis Cahillthat teaches how to effectively use lifestyle segmentation for marketing strategiesLifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to practical useto clearly explain the process of market segmentation and its applications. This text goes ... Leer más

    $73.99 USD

  • Tourism and Intercultural Exchange

    Why Tourism Matters

    Series Libro 4 - Tourism and Cultural Change
    This book asks the question; why is it that tourism matters? It looks at how it is we do tourism and learn to be tourists when we are on holiday. Tourism is a dynamic way of being that may facilitate or hinder intercultural exchange. The ways in which we do tourism and the places in which we are tourists raise practical, material and emotional questions about tourist life. This book draws on both ... Leer más

    $23.99 USD

  • The Ethical Travel Guide

    Your Passport to Exciting Alternative Holidays

    Do you want a holiday that bypasses too familiar haunts and gives you a greater depth of experience? Do you want a holiday that is enriching for you - and for the locals at your destination? If you do, and believe that your trip should give local communities a fair deal (so often denied them) as well as being fun, then this book is for you.This fully revised second edition of The Ethical Travel ... Leer más

    $45.99 USD

  • Youth Tourism to Israel

    Educational Experiences of the Diaspora

    de Erik H. Cohen ...
    Series Libro 15 - Tourism and Cultural Change
    This book is a cumulative analysis of an international, longitudinal study of a tour program which brings Jewish youth from around the world to Israel. It is a case study of the longest running and most thoroughly documented, intentionally organized heritage tour program in existence, including a wealth of data never previously published. Issues central to Jewish studies are explored in depth, ... Leer más

    $23.99 USD

  • Travel and Tourism Public Relations

    The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools and audiences, and details the factors leading to PR's new prominence across the industry. It also provides informative sidebars ... Leer más

    $80.99 USD