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“leonard lodish”

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  • Marketing That Works

    How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

    de Leonard Lodish, Howard Morgan, Shellye Archambeau, Jeffrey Babin ...
    Discover New Entrepreneurial Marketing Strategies for Supercharging Profits and Sustaining Competitive Advantage!This practical guide shows how to use modern entrepreneurial marketing techniques to differentiate your company in the eyes of customers to achieve sustainable profitability. The authors focus on innovative strategies and tactics, pioneered by some of today’s most successful and ... Leer más

    $53.99 USD

  • Marketing That Works

    How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

    de Shellye Archambeau, Leonard Lodish, Howard Morgan ...
    Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits.From pricing to PR, advertising to viral marketing, this book’s techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial ... Leer más

    $30.29 USD

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  • The Ultimate Question 2.0 (Revised and Expanded Edition)

    How Net Promoter Companies Thrive in a Customer-Driven World

    de Fred Reichheld ...
    In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a ... Leer más

    $25.99 USD o gratis con Kobo Plus

  • Consumption Economics: The New Rules of Tech

    The New Rules of Tech

    de J. B. Wood, Todd Hewlin, Thomas Lah ...
    If you’re a tech company, the most dramatic effect of megatrends like cloud computing, managed services, and the rise of consumer technology won’t be felt in your company’s product line. The true disruption will be to your business model. Future customers won’t want to pay you high prices out of big “CapEx” budgets anymore. They will expect lower “cloud” prices paid from “OpEx” budgets only when ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Strategic Planning For Dummies

    de Erica Olsen ...
    If you’re starting a new business or planning your business’s future, there are plenty of things you should take into account. Strategic Planning For Dummies covers everything you need to know to develop a plan for building and maintaining a competitive advantage — no matter what business you’re in.Written by Erica Olsen, founder and President of a business development firm that helps ... Leer más

    $14.99 USD

  • Consulting For Dummies

    de Bob Nelson, Peter Economy ...
    A clear, concise resource for entering this lucrative career fieldConsulting For Dummies, 2nd Edition includes a reorganization and narrower focus of the topic, with new or updated information that delves into the specifics of running your own consulting business. There is greater emphasis on the business of consulting, along with financial and legal issues involved in setting up a consulting ... Leer más

    $16.00 USD

  • Rain Making

    Attract New Clients No Matter What Your Field

    de Ford Harding ...
    Sell and Market Like a Pro!In this new edition of his classic book, Rain Making, Ford Harding reveals step by step how--even if you've never sold a product in your life--you can become a top performer in your organization. Filled with easy-to-use strategies, checklists, tables, and guides, this book shows you how to:Write articles for professional publicationsMake cold calls like a sales ... Leer más

    $0.99 USD

  • Sales Growth

    Five Proven Strategies from the World's Sales Leaders

    de Thomas Baumgartner, Homayoun Hatami, Maria Valdivieso de Uster, McKinsey & Company Inc. ...
    The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth.There are no simple solutions to this situation, but in this thoroughly updated Second Edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and ... Leer más

    $19.00 USD

  • The Product Manager's Handbook 4/E

    de Linda Gorchels ...
    The essential guide to seamless product management for today’s fluid, unpredictable business worldLong considered the most useful and insightful guide of its kind, The Product Manager’s Handbook has been fully revised and updated to give you the edge in today’s challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques ... Leer más

    $54.99 USD

  • Strategic Supply Management

    Creating the Next Source of Competitive Advantage

    de Robert Trent ...
    The popular press is loaded with stories about supply problems affecting many industries. Extensive outsourcing of major portions of a firms value chain, relentless pressure from customers to improve product and service functionality and to reduce costs across almost every industry, and steep global competition have combined to create a search for new sources of competitive advantage. This search ... Leer más

    $31.99 USD

  • If You Build It Will They Come?

    Three Steps to Test and Validate Any Market Opportunity

    de Rob Adams ...
    Know if you'll hit your targets before pulling the trigger on any marketing planMore than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend ... Leer más

    $15.00 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Designing Organizations

    Strategy, Structure, and Process at the Business Unit and Enterprise Levels

    de Jay R. Galbraith ...
    This Third Edition of the groundbreaking book Designing Organizations offers a guide to the process of creating and managing an organization (no matter how complex) that will be positioned to respond effectively and rapidly to customer demands and have the ability to achieve unique competitive advantage. This latest edition includes fresh illustrative examples and references, while the foundation ... Leer más

    $53.00 USD