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  • Professional Services Marketing

    How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success

    A proven approach to revenue-generating marketing and client developmentProfessional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; ... Leer más

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  • You, Inc.

    The Art of Selling Yourself

    In You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness ... Leer más

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  • Selling the Invisible

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    SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, ... Leer más

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  • The Consulting Bible

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    The new edition of bestselling real-world guide to consultancy success, from the “Rock Star of Consulting” Alan WeissThe second edition of The Consulting Bible: Everything You Need to Know to Create and Expand a Seven-Figure Consulting Practice remains the most comprehensive and practical guide to the consulting profession, from launch to high growth, from marketing to implementation. Legendary ... Leer más

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  • Are Your Lights On?

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    The fledgling problem solver invariably rushes in with solutions before taking time to define the problem being solved. Even experienced solvers, when subjected to social pressure, yield to this demand for haste. When they do, many solutions are found, but not necessarily to the problem at hand.Whether you are a novice or a veteran, this powerful little book will make you a more effective problem ... Leer más

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  • Essential Tools for Management Consulting

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  • The Everything Start Your Own Consulting Business Book

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    de Dan Ramsey ...
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    Consultants work in all fields. They operate from offices and from home, work for investment firms and as personal trainers, or have expertise as accountants and wedding planners. The independence, flexibility, and potential income it brings make for an exciting and satisfying career. And it’s an increasingly popular one for highly skilled, motivated professionals who’ve been laid off in this ... Leer más

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  • 7 Secrets of Highly Successful Coaches

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  • The Business and Practice of Coaching

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  • The Practice of Professional Consulting

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    First and foremost, selling or coaching is about you being the real you, the authentic you, the congruent you – in a personal space that the client is willing to share with you. They share that space because they trust your integrity. They allow you to lead them beyond the boundaries of that space because they trust your capability to lead them into another space that is unknown - unknown to them ... Leer más

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