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Social Innovation and New Business Models

Creating Shared Value in Low-Income Markets

de Laura Michelini ...

Series series Business and Management (R0)
Extreme poverty continues to afflict the world, and it requires urgent action. Social innovation can be the driving force to spark change and to find common ground for shared value creation, particularly when it is directed at low-income markets. Leading companies have recently developed innovative forms of social innovation by combining three elements - the concept of shared value creation, the ... Leer más

$62.99 USD

Extreme poverty continues to afflict the world, and it requires urgent action. Social innovation can be the driving force to spark change and to find common ground for shared value creation, particularly when it is directed at low-income markets. Leading companies have recently developed innovative forms of social innovation by combining three elements - the concept of shared value creation, the
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Marketing to the Ageing Consumer

The Secrets to Building an Age-Friendly Business

de D. Stroud, K. Walker ...

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns. ... Leer más

$49.99 USD

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
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Measuring Customer Experience

How to Develop and Execute the Most Profitable Customer Experience Strategies

de Philipp Klaus ...

Series series Business and Management (R0)
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. ... Leer más

$53.99 USD

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.
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Ethics and Neuromarketing

Implications for Market Research and Business Practice

Edición de Andrew R. Thomas, Nicolae Alexandru Pop, Ana Maria Iorga, Cristian Ducu ...

Series series Business and Management (R0)
This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. ... Leer más

$107.99 USD

This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection.
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Building the Impact Economy

Our Future, Yea or Nay

de Maximilian Martin ...

Series series Economics and Finance (R0)
This book develops a comprehensive framework for creating sustainable new business approaches on a massive scale. It relates the power of entrepreneurship, investment and technology to four areas in which progress is urgently needed to get out of the world’s current impasse. These are: game-changing innovations in companies; a way forward for the global fashion industry that reconciles ... Leer más

$49.99 USD

This book develops a comprehensive framework for creating sustainable new business approaches on a massive scale. It relates the power of entrepreneurship, investment and technology to four areas in which progress is urgently needed to get out of the world’s current impasse. These are: game-changing innovations in companies; a way forward for the global fashion industry that reconciles
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Understanding Business Research

de Bart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger ...

Explore the essential steps for data collection, reporting, and analysis in business researchUnderstanding Business Research offers a comprehensive introduction to the entire process of designing, conducting, interpreting, and reporting findings in the business environment. With an emphasis on the human factor, the book presents a complete set of tools for tackling complex behavioral and social ... Leer más

$134.00 USD

Explore the essential steps for data collection, reporting, and analysis in business researchUnderstanding Business Research offers a comprehensive introduction to the entire process of designing, conducting, interpreting, and reporting findings in the business environment. With an emphasis on the human factor, the book presents a complete set of tools for tackling complex behavioral and social
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Practical Manual of Quality Function Deployment

de Davide Maritan ...

Series series Business and Management (R0)
This book introduces into the practical application of Quality Function Deployment (QFD) beyond the famous House of Quality Matrix by presenting a fully developed example of a clear and comprehensive QFD framework. The QFD workflow is described step by step, encompassing strategic planning, customer surveys, product and service characteristics, mechanisms, parts and cost deployment, technologies, ... Leer más

$49.49 USD

This book introduces into the practical application of Quality Function Deployment (QFD) beyond the famous House of Quality Matrix by presenting a fully developed example of a clear and comprehensive QFD framework. The QFD workflow is described step by step, encompassing strategic planning, customer surveys, product and service characteristics, mechanisms, parts and cost deployment, technologies,
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The Brand Strategist's Guide to Desire

How to give consumers what they actually want

de A. Simpson ...

Series series Business and Management (R0)
This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. It offers a new framework for understanding desire, based on some of the things that are really important to us: our family, friends and community; the desire to explore, learn and grow; how we experience the world ... Leer más

$23.79 USD

This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. It offers a new framework for understanding desire, based on some of the things that are really important to us: our family, friends and community; the desire to explore, learn and grow; how we experience the world
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Smart Technologies for Smart Nations

Perspectives from the Asia-Pacific Region

Edición de Purnendu Mandal, John Vong ...

Series series Business and Management (R0)
This book emphasizes the need for new directions and approaches for social and economic development in the emerging nations of the Asia-Pacific region through the use of Smart Technologies. It takes a holistic view of socio-economic and technical developments taking place through ASEAN and South Asia. Compared to practices in the 20th century, the use of Smart Technologies is likely to have a ... Leer más

$89.99 USD

This book emphasizes the need for new directions and approaches for social and economic development in the emerging nations of the Asia-Pacific region through the use of Smart Technologies. It takes a holistic view of socio-economic and technical developments taking place through ASEAN and South Asia. Compared to practices in the 20th century, the use of Smart Technologies is likely to have a
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Green China

Sustainable Growth in East and West

de Taco C.R. van Someren, Shuhua van Someren-Wang ...

Series series Business and Management (R0)
China is creating the third growth wave in the sustainable sector. This greening of the Chinese economy offers threats and opportunities for Western organizations. Getting a piece of this new cake requires strategic innovations in both policy and corporate strategy. Based on the theory of strategic innovation and their extensive practical experiences in doing business with China, the authors ... Leer más

$49.49 USD

China is creating the third growth wave in the sustainable sector. This greening of the Chinese economy offers threats and opportunities for Western organizations. Getting a piece of this new cake requires strategic innovations in both policy and corporate strategy. Based on the theory of strategic innovation and their extensive practical experiences in doing business with China, the authors
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The Era of Global Transition

Crises and Opportunities in the New World

de R. Davies ...

Series series Business and Management (R0)
Davies explores and questions the central business challenges of a world in transition. Having shifted from a unipolar world dominated by the USA to a new untested multi-polar environment, we must continue to learn about the economic landscape that will in fluctation for the next decade. ... Leer más

$35.99 USD

Davies explores and questions the central business challenges of a world in transition. Having shifted from a unipolar world dominated by the USA to a new untested multi-polar environment, we must continue to learn about the economic landscape that will in fluctation for the next decade.
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Linked Innovation

Commercializing Discoveries at Research Centers

de Josemaria Siota ...

Series series Business and Management (R0)
Questioning why research centers so often fail to commercialize discoveries, this book explores the concept of linked innovation, which promises to drive economic sustainability while preserving academic quality at research centers. The author examines the gaps in the innovation process and identifies eight symptoms of broken innovation. Providing empirical research into areas such as performance ... Leer más

$53.99 USD

Questioning why research centers so often fail to commercialize discoveries, this book explores the concept of linked innovation, which promises to drive economic sustainability while preserving academic quality at research centers. The author examines the gaps in the innovation process and identifies eight symptoms of broken innovation. Providing empirical research into areas such as performance
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Social Innovation and New Business Models

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Marketing to the Ageing Consumer

Measuring Customer Experience

Ethics and Neuromarketing

Building the Impact Economy

Understanding Business Research

Practical Manual of Quality Function Deployment

The Brand Strategist's Guide to Desire

Smart Technologies for Smart Nations

Green China

The Era of Global Transition

Linked Innovation

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