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Advertising Media Planning

A Brand Management Approach

de Larry D. Kelley, Kim Bartel Sheehan, Lisa Dobias, David E. Koranda, Donald W. Jugenheimer ...

Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication ... Leer más

$76.99 USD

Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication
... Leer más
Cases in Advertising Management

de Larry D Kelley, Donald W Jugenheimer ...

"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The ... Leer más

$87.99 USD

"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The
... Leer más
Advertising Management in a Digital Environment

Text and Cases

de Larry D. Kelley, Kim Bartel Sheehan ...

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management.Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising management, ... Leer más

$73.99 USD

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management.Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising management,
... Leer más
Advertising and Public Relations Research

de Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel Bradley ...

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and ... Leer más

$101.99 USD

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and
... Leer más
Advertising Management

de Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe ...

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics ... Leer más

$94.99 USD

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics
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Perestroika Era Politics: The New Soviet Legislature and Gorbachev's Political Reforms

The New Soviet Legislature and Gorbachev's Political Reforms

de Robert T. Huber, Larry D Kelley ...

This book is an evaluation of the new legislative politics in the Soviet Union. The contributors examine the uneven progress of electoral and constitutional reform, the composition, organisation, staffing and procedures of the Congress of People's Deputies and the Supreme Soviet, the development of factions, movements and parties on the left, on the right, and of the nationalist bent, the path of ... Leer más

$33.99 USD

This book is an evaluation of the new legislative politics in the Soviet Union. The contributors examine the uneven progress of electoral and constitutional reform, the composition, organisation, staffing and procedures of the Congress of People's Deputies and the Supreme Soviet, the development of factions, movements and parties on the left, on the right, and of the nationalist bent, the path of
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Never Cold Call Again

Achieve Sales Greatness Without Cold Calling

de Frank J. Rumbauskas Jr. ...

"Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."**- Jeffrey Gitomer, Author, Little Red Book of Selling**"You can never get enough of a good thing! Read this book and USE its contents!"- Anthony Parinello, Author, Selling to Vito and Stop Cold ... Leer más

$12.00 USD

"Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."**- Jeffrey Gitomer, Author, Little Red Book of Selling**"You can never get enough of a good thing! Read this book and USE its contents!"- Anthony Parinello, Author, Selling to Vito and Stop Cold
... Leer más
The World America Made

de Robert Kagan ...

What would the world look like if America were to reduce its role as a global leader in order to focus all its energies on solving its problems at home? And is America really in decline? Robert Kagan, New York Times best-selling author and one of the country’s most influential strategic thinkers, paints a vivid, alarming picture of what the world might look like if the United States were truly to ... Leer más

$10.99 USD

Disponible también en: Audiolibro

What would the world look like if America were to reduce its role as a global leader in order to focus all its energies on solving its problems at home? And is America really in decline? Robert Kagan, New York Times best-selling author and one of the country’s most influential strategic thinkers, paints a vivid, alarming picture of what the world might look like if the United States were truly to
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Disponible también en: Audiolibro
Duct Tape Marketing Revised & Updated

The World's Most Practical Small Business Marketing Guide

de John Jantsch ...

Is Your Marketing as Simple, Effective, and Affordable as Duct Tape?Let's face it, as a small business owner, you are really in the business of marketing. The problem for most small business owners is that they suffer from "marketing idea of the week" syndrome instead of implementing a systematic approach to the problem of small business marketing.In Duct Tape Marketing, renowned Small Business ... Leer más

$9.99 USD

Disponible también en: Audiolibro

Is Your Marketing as Simple, Effective, and Affordable as Duct Tape?Let's face it, as a small business owner, you are really in the business of marketing. The problem for most small business owners is that they suffer from "marketing idea of the week" syndrome instead of implementing a systematic approach to the problem of small business marketing.In Duct Tape Marketing, renowned Small Business
... Leer más

Disponible también en: Audiolibro
Fear Itself: The New Deal and the Origins of Our Time

The New Deal and the Origins of Our Time

de Ira Katznelson ...

“Fear Itself deeply reconceptualizes the New Deal and raises countless provocative questions.”—David Kennedy, Pulitzer Prize–winning author of Freedom from FearRedefining our traditional understanding of the New Deal, Fear Itself finally examines this pivotal American era through a sweeping international lens that juxtaposes a struggling democracy with enticing ideologies like Fascism and ... Leer más

$15.99 USD

“Fear Itself deeply reconceptualizes the New Deal and raises countless provocative questions.”—David Kennedy, Pulitzer Prize–winning author of Freedom from FearRedefining our traditional understanding of the New Deal, Fear Itself finally examines this pivotal American era through a sweeping international lens that juxtaposes a struggling democracy with enticing ideologies like Fascism and
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Armageddon Averted : Soviet Collapse, 1970-2000

The Soviet Collapse, 1970-2000

de Stephen Kotkin ...

Featuring extensive revisions to the text as well as a new introduction and epilogue--bringing the book completely up to date on the tumultuous politics of the previous decade and the long-term implications of the Soviet collapse--this compact, original, and engaging book offers the definitive account of one of the great historical events of the last fifty years. Combining historical and ... Leer más

$17.09 USD

Featuring extensive revisions to the text as well as a new introduction and epilogue--bringing the book completely up to date on the tumultuous politics of the previous decade and the long-term implications of the Soviet collapse--this compact, original, and engaging book offers the definitive account of one of the great historical events of the last fifty years. Combining historical and
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Free Marketing

101 Low and No-Cost Ways to Grow Your Business, Online and Off

de Jim Cockrum ...

Simple, powerful marketing strategies every business can afford to implementThere's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or ... Leer más

$17.00 USD

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Simple, powerful marketing strategies every business can afford to implementThere's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or
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Advertising Media Planning

Cases in Advertising Management

Advertising Management in a Digital Environment

Advertising and Public Relations Research

Advertising Management

Perestroika Era Politics: The New Soviet Legislature and Gorbachev's Political Reforms

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Never Cold Call Again

The World America Made

Duct Tape Marketing Revised & Updated

Fear Itself: The New Deal and the Origins of Our Time

Armageddon Averted : Soviet Collapse, 1970-2000

Free Marketing

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