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  • Jesus, the Salesman

    How to Use the Awesome Power of Persuasion

    de Klamm Magic ...
    Learn how ad men make millions and Jesus changed the world, using these powerful persuasive techniques. Jesus: Salesman for God shows how the awesome power of advertising works in the media, how Jesus used these same sales techniques in the Bible, and how they can work miracles for you in everyday life. Discover how to get family, friends, and fellow workers to see and follow your point of view. ... Leer más

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  • Copywriting That Works:

    Bright Ideas to Help You Inform, Persuade, Motivate and Sell!

    de Paul Lima ...
    Copywriting That Works: Bright Ideas to Help You Inform, Persuade, Motivate and Sell. If you want to master the craft of writing advertising and promotional copy that informs, persuades, motivates and sells, then this book is for you. It will guide you through the process of producing copy that works - no matter your objective or target market. From branding to hard sell, from newspaper and ... Leer más

    $0.99 USD o gratis con Kobo Plus

  • Propaganda

    “Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”—Noam Chomsky“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an ... Leer más

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  • Killer SEO Tactics: Get to the Top of Search Engines

    The big sites are selling tons of stuff for huge amounts of money. There are also smaller websites that are doing this as well?You can do this yourself too without paying a huge fortune to a search engine optimization specialist.Learn how to generate traffic by optimizing your pages and creating links to your website using various methods.Using the techniques given, you can have top search engine ... Leer más

    $2.00 USD o gratis con Kobo Plus

  • The McGraw-Hill 36-Hour Course Product Development

    de Andrea Belz ...
    Series series McGraw-Hill 36-Hour Courses
    Learn the Secrets Behind World-Class Product DevelopmentIn a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets are available to you.The McGraw-Hill 36-Hour Course: Product Development gives you the ... Leer más

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  • Smashwords Book Marketing Guide

    Smashwords Guides, #2

    de Mark Coker ...
    Series Libro 2 - Smashwords Guides
    The 2020 edition of The Smashwords Book Marketing Guide, now covering ebook presales! Offers 66 book marketing ideas and dozens of insights that will help authors, publishers and book marketers make their books more discoverable and more desirable to readers. Learn how how to put more of your marketing on "autopilot" so you can spend more time writing and less time marketing. Includes new "Deep ... Leer más

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  • Adland

    Searching for the Meaning of Life on a Branded Planet

    James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. On one level it’s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider’s look at the astonishing transformation taking place in advertising's hottest idea ... Leer más

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  • BUILD YOUR TRIBE: The new marketing manifesto for restaurants, bars and cafés

    Most food and drink retailers market to the crowd. Smart restaurant, bar and café businesses learn how to attract and build a tribe of raving fans around their brand. In this thought-provoking book, Susanne Currid introduces you to the concept of tribe-building and explains how you can integrate this dynamic new strategy into your restaurant, bar or café marketing plan. This book will also show ... Leer más

    $8.99 USD o gratis con Kobo Plus

  • Bang!

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    The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences' ... Leer más

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  • Public Domain: Turning Ideas to Dollars

    Learn How to Quickly Profit

    Series series How to Develop & Sell Your Own Products
    Intellectual property that is not covered by copyright laws belongs to the public domain. Therefore, it is open to everyone who deems to use it.…So?So you know what a public domain is and what it comprises, question is: WHAT NOW? What has this got to do with making money?The answer is…EVERYTHING.The knowledge of public domain works, blended well with good business savvy and sound entrepreneurial ... Leer más

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  • The Manipulators - Unmasking the Hidden Persuaders --- The Conspiracy To Make Us Buy

    It wasn't by chance that the 1960s became "The Swinging '60s."Nor was it by chance that what happened on Madison Avenue in the years leading up to "The Mad Men" Decade --- when Vance Packard wrote "The Hidden Persuaders" --- and what has happened as a result of those years, has changed the world.This is a story about casting spells. About filling our heads with some catchy tune or a neat slogan ... Leer más

    $6.99 USD o gratis con Kobo Plus

  • Digital Doesn't Matter

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    de Josh Sklar ...
    Apathetic. Numb. Overwhelmed. Those aren’t consumers. They’re ad professionals. Radical shifts in advertising have reached a critical point — sucking craft, quality, and satisfaction out of the business. It’s now a Big Data numbers game ruled by instant response and measured in fractions of a percent. Are we doomed to mere assembly lines of offshore production and creative commoditization? Can ... Leer más

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