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“kisholoy roy”

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  • Sounak's Love Stories

    de Dr. Kisholoy Roy ...
    Sounak Samaddar is a man of forty years who hails from a middle class family in Kolkata. He started his search for a soul mate while he was in his late 20s. In the midst of all the years gone by, Sounak had a number of romantic overtures but then each ended on an ironic note. Sounak had his luck to curse for all that has happened to him till date as per his own assessment. However he is not ... Leer más

    $2.99 USD o gratis con Kobo Plus

  • Backstreet Boy

    Who touched the summit & Beyond

    de Dr Kisholoy Roy ...
    The book is a differentiated biography of former Indian skipper M S Dhoni that celebrates the total journey of the individual as a cricketer through various assorted articles that have been meticulously curated by the author. The author further draws marketing parallels in this book as he compares to Dhoni with a brand that has an inspiring and engaging story to tell and that needs to be shared. ... Leer más

    $4.99 USD

  • Sounak's Love Stories

    de Dr Kisholoy Roy ...
    Sounak Samaddar is a man of forty years. He started his search for a soul mate while he was in his late 20s. In the midst of all the years gone by, Sounak had a number of romantic encounters but then each ended on an ironic note. Sounak had his luck to curse for all that has happened to him till date as per his own assessment. However he is not someone to accept defeat. He is still on the lookout ... Leer más

    $2.99 USD

  • How to Write Effective Teaching Notes and Teach Case Studies Effectively?

    de Kisholoy Roy ...
    This book titled How to Write Effective Teaching Notes & Teach Case Studies Effectively? can well be considered to complete my authored trilogy on management case studies. My previous two books being How to Write and Teach Case Studies Effectively?and How to Enhance Shelf Life of Case Studies? This book not just goes a step further or rather couple of steps further into the exact and effective ... Leer más

    $9.99 USD

  • How to Enhance Shelf Life of Case Studies?

    de KISHOLOY ROY ...
    This book titled How to Enhance Shelf Life of Case Studies? is extremely thought provoking to say the least. It is better for anyone to consider this book as an accompaniment to my previously published book on case studies titled How to Write and Teach Case Studies Effectively? as that will give the person a more holistic idea not just about case studies but also regarding the basic idea behind ... Leer más

    $6.99 USD

  • Czars of the East

    de Kisholoy Roy ...
    Czars of the East is a humble tribute to two of the greatest exponents of Indian cricket who hail from the Eastern zone of India. They are icons not just for the youth in this country; rather their popularity extends across various demographic segments simply because of the way they have approached the game, conducted themselves on the field and off it and have been exemplary in making all of us ... Leer más

    $6.99 USD

  • 11.03.2001-15.03.2001 - A Tale of Turnaround

    de Kisholoy Roy ...
    The Test match played between India and Australia at the Eden Gardens, Kolkata in March 2001 certainly is one of the most superbly fought and won Test matches by India in cricketing history. There is little scope of finding another team earning such a victory under remotely similar circumstances. This was the Test match that altered the character of India’s playing XI. The Indians not just learnt ... Leer más

    $4.99 USD

  • How Has the Indian Brand Endorsement Landscape Evolved?

    de Kisholoy Roy ...
    This book can well be considered as a sequel to my authored book published in 2017 titled How To Execute Celebrity Endorsements to Enhance Brand Preferences? If my first book on celebrity endorsements was more academic in nature and content, this book of mine is more industry oriented and analytical that can well be considered as a documented commentary of the way Indian brand endorsement space ... Leer más

    $8.99 USD

  • A Conditional Affair

    de Kisholoy Roy ...
    This unusual story of lust is set in 1850 AD when the Doctrine of Lapse executed by the East India Company in India witnessed several princely states being annexed. Partapgarh is a princely state in the Central Province ruled by Maharaja Rajyavardhan Singh who doesn’t have an heir to the throne. Rajyavardhan Singh has an absolutely gorgeous wife Jyotilaksmi who is simply enchanted by the luxuries ... Leer más

    $3.99 USD

  • Women In Indian Advertisements: Plots & Perspectives

    de Dr. KISHOLOY ROY ...
    This book is classified into two major sections viz. Perspectives and Plots. While the Perspectives section majorly speaks of the conventional gender portrayals in advertisements over the years in India and abroad and mentions certain unethical practices being executed when it comes to presenting women in ads, it is the Plots section that extracts some path breaking ads from Indian advertising ... Leer más

    $6.99 USD

  • How to Execute Celebrity Endorsements for Enhancing Brand Preferences?

    de Dr. Kisholoy Roy ...
    This book titled How to Execute Celebrity Endorsements for Enhancing Brand Preferences? speaks of the various theoretical and empirically established perspectives regarding celebrity endorsements in its opening segment. The concluding segment mentions some interesting published accounts of brands and of celebrities endorsing those brands successfully. All the published accounts are in sync with ... Leer más

    $6.99 USD

  • How to Write and Teach Case Studies Effectively?

    de KISHOLOY ROY ...
    This book is classified into three pertinent sections. The first section introduces readers to the concept, structure and purpose of case studies. The second section deals with how to write case studies in an effective and engaging manner. The third section focuses on teachers who are expected to teach core management concepts through case studies. Individuals who are interested to know about the ... Leer más

    $6.99 USD