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  • Hybrid Intelligence

    Merging Collective and Artificial Intelligence to Solve Complex Problems

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    Uniquely aimed at teams that think together to solve problems and make decisions, this book explains how to enhance the collective intelligence of a team-size group and combine it with the artificial intelligence (AI) of generative AI to create a hybrid intelligence that is smarter than either one on its own.Boards, committees, and other team-size groups of 5-20 people are the primary problem ... Leer más

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  • Differentiation Strategy

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    de Kevin Holt ...
    This comprehensive and richly illustrated book explains how to create a differentiation strategy—a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors.Filled with frameworks, tools, and templates, this book will enable you to create a compelling answer to your customers’ most fundamental question: Why should I buy from you ... Leer más

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  • Design Thinking

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    This thought-provoking and inspirational book covers such topics as: developing a solid creative process through Visual Reflection Notebooks” and Bring Play to Work”; understanding the artist’s unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist’s needs and passions can lead to innovation and authenticity; using language to ... Leer más

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  • Design of Business

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  • Design Thinking for Strategic Innovation

    What They Can't Teach You at Business or Design School

    de Idris Mootee ...
    A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkitsAs many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and ... Leer más

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  • Designing for Growth

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    Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to ... Leer más

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  • The Jobs To Be Done Playbook

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  • Kellogg on Branding

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    The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:The latest thinking on key branding concepts, ... Leer más

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  • Project Planning, Scheduling, and Control: The Ultimate Hands-On Guide to Bringing Projects in On Time and On Budget , Fifth Edition

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