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1 - 12 de 12 resultados para “karen e sutherland”
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  • Strategic Social Media Management

    Theory and Practice

    de Karen E. Sutherland ...
    Series series Business and Management (R0)
    This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through detailed ... Leer más

    $44.99 USD

  • Strategic Social Media Management

    Theory and Practice

    de Karen E. Sutherland ...
    Series series Business and Management (R0)
    This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management, with international perspectives, AI approaches and tools to enhance the learning experience. Aside from focusing on practical application, the textbook takes readers through the process of strategy development and implementation, ethical and accurate content curation, and ... Leer más

    $44.99 USD

  • Artificial Intelligence for Strategic Communication

    de Karen E. Sutherland ...
    Series series Business and Management (R0)
    In an era where AI is revolutionising every aspect of communication, this groundbreaking research monograph provides an essential roadmap for navigating the intersection of artificial intelligence and strategic communication. Drawing on extensive primary research, including interviews with 41 experts and surveys of 400 professionals across three continents and eight countries, this book provides ... Leer más

    $107.99 USD

  • Transmedia Brand Storytelling

    Immersive Experiences from Theory to Practice

    de Karen E. Sutherland, Richie Barker ...
    Series series Business and Management (R0)
    This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners. The final section analyzes contemporary campaigns from various countries and proposes a ... Leer más

    $40.99 USD

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  • Delivering E-Learning

    A Complete Strategy for Design Application and Assessment

    de Kenneth Fee ...
    Delivering E-Learning describes a new and better way of understanding e-learning. The author looks at overcoming objections to e-learning and acknowledging poor past practice before presenting a new strategic approach. It places the emphasis firmly on learning, not the technology, de-mystifying the jargon and de-bunking industry myths.The current way most people look at e-learning is flawed, and ... Leer más

    $44.99 USD

  • Share This Too

    More Social Media Solutions for PR Professionals

    de CIPR (Chartered Institute of Public Relations) ...
    The follow up to *Share This: The Social Media Handbook for PR Professionals.Share This* is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, ... Leer más

    $20.00 USD

  • Developing Yourself and Others

    de Institute of Leadership & Management ...
    Series series Institute of Learning & Management Super Series
    Super series are a set of workbooks to accompany the flexible learning programme specifically designed and developed by the Institute of Leadership & Management (ILM) to support their Level 3 Certificate in First Line Management. The learning content is also closely aligned to the Level 3 S/NVQ in Management. The series consists of 35 workbooks. Each book will map on to a course unit (35 books ... Leer más

    $60.99 USD

  • AI and the Future of Education

    Teaching in the Age of Artificial Intelligence

    de Priten Shah ...
    Clear away the fog surrounding AI in education—and regain your peace of mindAmong teachers, there is a cloud of rumors, confusion, and fear surrounding the rise of artificial intelligence. AI and the Future of Education is a timely response to this general state of panic, showing you that AI is a tool to leverage, not a threat to teaching and learning. By understanding what AI is, what it does, ... Leer más

    $15.00 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • This is Service Design Thinking

    Basics-Tools-Cases

    Edición de Marc Stickdorn, Jakob Schneider ...
    This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about ... Leer más

    $28.99 USD

  • Practical AI Strategies

    Engaging with Generative AI in Education

    de Leon Furze ...
    Amid the discourse surrounding the controversial role of generative AI in education, Practical AI Strategiesgoes beyond the hype to explore the opportunities and challenges of the technology in K-tertiary education. The book looks past individual applications to explore the broader landscape of generative artificial intelligence, offering educators invaluable insights into its workings and ethical ... Leer más

    $20.99 USD

  • You Should Test That

    Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

    de Chris Goward ...
    Learn how to convert website visitors into customersPart science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through ... Leer más

    $18.00 USD

  • The Norton Guide to AI-Aware Teaching

    de Annette Vee, Marc Watkins, Derek Bruff ...
    Looking to teach with confidence in the age of AI? Start here.The Norton Guide to AI-Aware Teaching will equip instructors with practical strategies for teaching effectively in the age of AI. AI-aware teaching means understanding how the technology impacts course goals, assignments, and students so that you can adapt with confidence. The guide provides steps for how to do it—whether you're ... Leer más

    $17.99 USD