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  • Multinational Companies and Domestic Firms in Europe

    Comparing Wages, Working Conditions and Industrial Relations

    Series series Business and Management (R0)
    The Social Effects of FDI on Multinational Companies and Domestic Firms compares and contrasts wages, working conditions and industrial relations processes in multinational and domestic companies. This book is an effort to map the social effects of FDI in a number of EU member states, in relation to the prevailing patterns of internationalization. ... Leer más

    $89.99 USD

  • Empowering Women in Work in Developing Countries

    de K. Tijdens ...
    Series series Business and Management (R0)
    Presents the outcomes of a major 14-country project aimed at empowering girls and young women. Provides a discussion of their choices in life, comparing factors such as family background, health, education, employment opportunities and the use of and access to the internet. ... Leer más

    $49.99 USD

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  • The Big Squeeze

    Why, in the world's most affluent nation, are so many corporations squeezing their employees dry? In this fresh, carefully researched book, New York Times reporter Steven Greenhouse explores the economic, political, and social trends that are transforming America's workplaces, including the decline of the social contract that created the world's largest middle class and guaranteed job security and ... Leer más

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  • Measuring Customer Experience

    How to Develop and Execute the Most Profitable Customer Experience Strategies

    de Philipp Klaus ...
    Series series Business and Management (R0)
    Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. ... Leer más

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  • Management in Latin America

    Threats and Opportunities in the Globalized World

    Series series Business and Management (R0)
    The aim of this book is to analyze the quality of entrepreneurial management and economic development in the Latin American region from a microeconomic point of view. It seeks to explain the Latin American way of business management as well as envision ways in which Latin American businesses can increase productivity and innovation in order to successfully compete in the global market.Latin ... Leer más

    $49.99 USD

  • Winning At New Products

    For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game ... Leer más

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  • Ethics and Neuromarketing

    Implications for Market Research and Business Practice

    Series series Business and Management (R0)
    This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. ... Leer más

    $107.99 USD

  • Accountants' Truth

    Knowledge and Ethics in the Financial World

    de Matthew Gill ...
    Accounting is the language of business, increasingly standardized across the world through powerful global corporations: a technical skill used to reach the correct, unquestionable answer. Yet, as recent corporate scandals have shown, a whole range of financial professionals (auditors, bankers, analysts, company directors) can collectively fail to question dubious actions. How can this be possible ... Leer más

    $46.99 USD

  • Entrepreneurship, Regional Development and Culture

    An Institutional Perspective

    Series series Business and Management (R0)
    The aim of this book is to analyze the relationships among entrepreneurship, regional development and culture in the current economy. Using an institutional approach, it examines the main theoretical issues and practices and their effect on different dimensions of society and the economy. Business creation is considered a key element of economic growth, innovation and employment. In recent years, ... Leer más

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  • The Public Wealth of Nations

    How Management of Public Assets Can Boost or Bust Economic Growth

    We have spent the last three decades engaged in a pointless and irrelevant debate about the relative merits of privatization or nationalization. We have been arguing about the wrong thing while sitting on a goldmine of assets.Don’t worry about who owns those assets, worry about whether they are managed effectively.Why does this matter? Because despite the Thatcher/ Reagan economic revolution, the ... Leer más

    $28.99 USD

  • How Asian Women Lead

    Lessons for Global Corporations

    de J. Horan ...
    Series series Business and Management (R0)
    How Asian Women Lead provides a vastly different picture than Western-focused leadership literature, highlighting obstacles Asian women face reaching the top, and looking beneath the corporate surface to show cultural and family perspectives. ... Leer más

    $40.99 USD

  • Leading Global Innovation

    Facilitating Multicultural Collaboration and International Market Success

    Series series Business and Management (R0)
    Responding to the need for organizations to improve global strategic planning and execution,this bookpresents a framework for effectively conceiving and executing new concepts for international markets. Filling an important gap in knowledge and research on global innovation, the author demonstrates how leaders can facilitate multicultural collaboration in service of organizational performance. ... Leer más

    $40.99 USD