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“juline e mills”

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  • Handbook of Consumer Behavior, Tourism, and the Internet

    de Juline E. Mills, Rob Law ...
    Make the most of your online business resourcesThe growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, How do I get people to visit my Web site? Is my Web site attracting the ’right’ kind of e-consumers? and How do I turn ... Leer más

    $91.99 USD

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  • Virtual Unreality

    The New Era of Digital Deception

    de Charles Seife ...
    The bestselling author of Proofiness and Zero explains how to separate fact from fantasy in the digital worldDigital information is a powerful tool that spreads unbelievably rapidly, infects all corners of society, and is all but impossible to control—even when that information is actually a lie. In Virtual Unreality, Charles Seife uses the skepticism, wit, and sharp facility for analysis that ... Leer más

    $11.99 USD

  • Definitive Guide to Social CRM, The

    Maximizing Customer Relationships with Social Media to Gain Market Insights, Customers, and Profits

    de Barton Goldenberg ...
    Make Social CRM work! This book presents the first proven framework and step-by-step methodology for driving maximum value from Social CRM throughout sales, marketing, customer service, and beyond.Barton Goldenberg,the field’s #1 expert, offers a proven, four-step methodology for succeeding with Social CRM work in any B2B, B2C, or B2B2C organization. You’ll learn how to integrate people, process ... Leer más

    $53.99 USD

  • Best Practices In Influencer Marketing

    de Linda Pophal ...
    The internet and online communications, including social media, have had a marked impact on how businesses in both business-to-consumer (B2C) and business-to-business (B2B) environments engage with their audiences. Paid advertising efforts have, for some companies, taken a back seat to marketing in ways that leverage online communication to influence their audiences – driving people to their ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • The Home-Based Travel Revolution

    How a Bunch of 'Kitchen Table Mabels' Transformed the Travel Industry

    de Kelly Monaghan ...
    Travel agents are alive and well and prospering -- at home!While the media was counting the number of storefront travel agencies that were closing, an invisible revolution was taking place. Travel agents were quitting their Main Street offices to work at home and a new breed of travel agency, the "host agency," appeared, recruiting a small army of home-based travel agents to sell travel.This book ... Leer más

    $1.99 USD

  • Information and Communication Technologies in Tourism 2018

    Proceedings of the International Conference in Jönköping, Sweden, January 24-26, 2018

    Edición de Brigitte Stangl, Juho Pesonen ...
    Series series Springer Nature Proceedings excluding Computer Science
    This book presents the latest research into the application of information and communication technologies within the travel and tourism sectors. Readers will find insightful contributions on a wide range of topics, including digital marketing, social media and online travel reviews, mobile computing, augmented and virtual reality, gamification, recommender systems, electronic distribution, online ... Leer más

    $161.99 USD

  • Academic Search Engines

    A Quantitative Outlook

    de Jose Luis Ortega ...
    Series series Chandos Information Professional Series
    Academic Search Engines intends to run through the current panorama of the academic search engines through a quantitative approach that analyses the reliability and consistence of these services. The objective is to describe the main characteristics of these engines, to highlight their advantages and drawbacks, and to discuss the implications of these new products in the future of scientific ... Leer más

    $71.99 USD

  • Effective Security Management

    de Curtis Baillie, Charles A. Sennewald ...
    Effective Security Management, Sixth Edition teaches practicing security professionals how to build their careers by mastering the fundamentals of good management. The author, Charles Sennewald, brings common sense, wisdom, and humor to this bestselling introduction to security management that is ideal for both new and experienced security managers. The sixth edition of this classic professional ... Leer más

    $71.99 USD

  • Seven Deadliest Web Application Attacks

    de Mike Shema ...
    Seven Deadliest Web Application Attacks highlights the vagaries of web security by discussing the seven deadliest vulnerabilities exploited by attackers. This book pinpoints the most dangerous hacks and exploits specific to web applications, laying out the anatomy of these attacks including how to make your system more secure. You will discover the best ways to defend against these vicious hacks ... Leer más

    $25.99 USD

  • Leadership and Entrepreneurship in the Hospitality Industry

    de Chris Sheppardson, Heather Gibson ...
    Many aspire to be leaders and entrepreneurs where they too could set the tone of business. This is particularly true in the hospitality industry where entrepreneurship is a dominant force, yet few people understand what it demands to be a leader in the sector. Much has been written over the years about leadership and entrepreneurship; this insightful and widely researched new book is unique ... Leer más

    $45.99 USD

  • Google This!

    Putting Google and Other Social Media Sites to Work for Your Library

    de Terry Ballard ...
    Series series Chandos Information Professional Series
    Many libraries and museums have adapted to the current information climate, working with Google, Facebook, Twitter and iTunes to deliver information for their users. Many have not. Google This! describes the variety of free or nearly free options for social media, and shows how libraries are adapting, from the Library of Congress to small public libraries. The author presents conversations with ... Leer más

    $71.99 USD

  • Intelligent Systems for Security Informatics

    de Christopher C Yang, Wenji Mao, Xiaolong Zheng, Hui Wang ...
    The Intelligent Systems Series comprises titles that present state-of-the-art knowledge and the latest advances in intelligent systems. Its scope includes theoretical studies, design methods, and real-world implementations and applications. The most prevalent topics in Intelligence and Security Informatics (ISI) include data management, data and text mining for ISI applications, terrorism ... Leer más

    $110.99 USD