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  • Sales and Marketing Channels

    How to Build and Manage Distribution Strategy

    Analyze, plan and manage profitable channels to market with this economic framework, ensuring maximum leverage of channel partners at every stage of the go-to-market process, with this fully revised third edition of the global bestseller, Distribution Channels - an essential toolkit for strategizing new and existing routes to market.Unprecedented upheavals in routes-to-market are challenging ... Leer más

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  • Canais de vendas e marketing: Como selecionar e gerenciar canais de vendas e marketing para crescer de forma lucrativa

    Os canais de vendas e marketing são o que possibilita que produtos e serviços fabricados ou prestados por milhões de empresas ao redor do mundo encontrem seus clientes e consumidores. Os canais são o meio de acesso ao consumo de tudo que existe disponível para ser comprado e os principais responsáveis pela promoção e consolidação das marcas. Nas últimas duas décadas, esse ecossistema que garante o ... Leer más

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  • Technology Distribution Channels

    Understanding and Managing Channels to Market

    de Julian Dent ...
    Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, Technology Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process. By defining the role and significance ... Leer más

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    Understanding the Professional Buyer is a practical guide for sales people, giving them insight into the behaviour and strategies of buyers, so that they are able to deal with them more successfully and regain power in the buyer-seller relationship.In recent years the balance of power between buyer and seller has swung dramatically in favour of the buyer. Sellers are now faced with more ... Leer más

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  • The Execution Premium

    Linking Strategy to Operations for Competitive Advantage

    In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution failures, companies realize just a fraction of the financial performance promised in their strategic plans.It doesn't have to be that way, maintain Robert ... Leer más

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  • Technology-as-a-Service Playbook

    How to Grow a Profitable Subscription Business

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  • Business Plan Project

    A Step-by-Step Guide to Writing a Business Plan

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  • The Financial Controller and CFO's Toolkit

    Lean Practices to Transform Your Finance Team

    Series series Wiley Corporate F&A
    Simplify and streamline your way to a winning legacyThe Financial Controller and CFO's Toolkit is a hybrid handbook and toolkit with over 100 lean practice solutions and a wealth of practical tools for senior financial managers of small, midsized and large companies. This book outlines the mindset of paradigm shifters relevant to future-ready finance teams, and contains guidelines on how to become ... Leer más

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  • Strategic Project Portfolio Management

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  • Risk Management

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