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  • Popular Culture and Social Change

    The Hidden Work of Public Relations

    Series series Routledge New Directions in PR & Communication Research
    Popular Culture and Social Change: The Hidden Work of Public Relations argues the complicated and contradictory relationship between public relations, popular culture and social change is a neglected theoretical project. Its diverse chapters identify ways in which public relations influences the production of popular culture and how alternative, often community-driven conceptualisations of public ... Leer más

    $62.99 USD

  • Social Media and Public Relations

    Fake Friends and Powerful Publics

    Series series Routledge New Directions in PR & Communication Research
    Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly ... Leer más

    $65.99 USD

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  • Snap

    Making the Most of First Impressions, Body Language, and Charisma

    de Patti Wood ...
    From business meetings to social events to first dates to job interviews, we all encounter new people every day. Our ability to read body cues and convey the right first impression drives the success and quality of our personal and professional lives. Body language expert Patti Wood, a sought-after consultant and speaker to Fortune 500 companies, helps businesses and individuals stand out, create ... Leer más

    $10.99 USD

  • How to Get More Followers on Instagram

    Instagram Basics for gaining more followers. This simple step-by-step method is used by business owners and marketers. ... Leer más

    $1.62 USD

  • Online PR and Social Media for Experts, Authors, Consultants, and Speakers, 5th Ed.

    Develop your Reputation, Get Found, and Attract a Following

    de Randall Craig ...
    You probably have a web site, blog, and a LinkedIn profile. If you are on the leading edge, you are on Facebook, and have posted videos on YouTube. But is all of this giving you exposure? Are you being called by media? And how are you doing in your search engine rankings? Social Media is either a complete waste of time, or the most important plank of a PR strategy. It all depends on your approach. ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • The Rise of the New East

    Business Strategies for Success in a World of Increasing Complexity

    Series series Business and Management (R0)
    Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment. ... Leer más

    $23.99 USD

  • The Art of Crisis Leadership

    Save Time, Money, Customers and Ultimately, Your Career

    In today's turbulent world, the issue isn't if crisis will occur, but when. Do you know how to prepare for, navigate through and recover from crisis? Can you turn adversity into advantage? This book holds the key. In his decades on the core executive teams of the Baltimore Police Department, U.S. Department of Justice and for Hall of Famer Cal Ripken Jr., Rob Weinhold learned a basic truism: the ... Leer más

    $8.99 USD

  • The Art of Perception

    Memoirs of a Life in PR

    de Robert Leaf ...
    Robert Leaf is the father of modern international public relations and this is the memoir of a man who has been at the forefront of the PR industry for almost 50 yearsThe Art of Perception is the memoir of Robert Leaf, the man who is considered to be the all-time leader in the field of international public relations. As the international CEO of Burson-Marsteller, which became the world's largest ... Leer más

    $24.99 USD o gratis con Kobo Plus

  • Winning Elections with Political Marketing

    de Philip Davies ...
    Find out the real impact political marketing has on the democratic processWinning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their ... Leer más

    $76.99 USD

  • Executive Power in Theory and Practice

    Edición de H. Liebert, G. McDowell ...
    Series series Business and Management (R0)
    Since September 11, 2001, long-standing debates over the nature and proper extent of executive power have assumed a fresh urgency. In this book eleven leading scholars of American politics and political theory address the idea of executive power. ... Leer más

    $49.99 USD

  • Global Technology and Corporate Crisis

    Strategies, Planning and Communication in the Information Age

    Accelerating global change is generating a volatile, shifting and potent array of risks and threats for business and corporate management. If business is to survive and recover, the authors argue that a major shift is needed that embraces corporate culture, operational planning and the key role of communication in the information revolution. This innovative text meets this challenge head on. It ... Leer más

    $51.99 USD