Skip to main content
Search Button
Estados Unidos Tienda Kobo Tarjetas de regalo Ayuda

Kobo Rakuten

Wishlist

Carrito de compra

¡Obtienes el tratamiento VIP!

Artículos no disponibles para compra.
Por favor revisa tu carrito. Puedes eliminar los artículos no disponibles ahora o los eliminaremos nosotros automáticamente al momento de pagar.
artículosartículo
artículosartículo

Recomendado para ti

Loading...


1 - 12 de 12 resultados para “judith mair”
Skip side bar filters

  • Conferences and Conventions

    A Research Perspective

    de Judith Mair ...
    Series series Routledge Advances in Event Research Series
    Conferences and conventions are one of the fastest growing areas of the events industry. This is a substantially important sector yet research into many dimensions is in its infancy. This timely book, uniquely presents a ‘state of the art’ synthesis of the research on both demand and supply sides of the industry as well as insights into how current and future trends are affecting conferences and ... Leer más

    $84.99 USD

  • International Case Studies in Event Management

    Edición de Judith Mair, Metin Kozak, Gürhan Aktaş ...
    Series series Routledge International Case Studies in Tourism
    This international case study book provides 27 expertly curated case studies on the topic of events management, each with detailed implementation instructions for the instructor in order to maximise student participation and learning.Embellished with questions, diagrams and data throughout, these case studies have been developed by industry experts and practitioners with the aim of creating a more ... Leer más

    $60.99 USD

  • Events and Sustainability

    Can Events Make Places More Inclusive, Resilient and Sustainable?

    Edición de Andrew Smith, Judith Mair ...
    This book examines the links between events and sustainability, with a particular focus on how festivals and events contribute to making places more inclusive, resilient and sustainable.Previous sustainability research in events often focused on reducing the negative environmental impacts, with a corresponding lack of consideration of socio-economic dimensions. More recently, research has begun to ... Leer más

    $60.99 USD

  • Festival Encounters

    Theoretical Perspectives on Festival Events

    de Michelle Duffy, Judith Mair ...
    Series series Routledge Advances in Event Research Series
    Festivals and events are of enormous significance to many communities around the world. They can have historic, religious, cultural and traditional significance, and they are also important parts of community building.This book focuses on these small-scale, non-metropolitan events (i.e. rural, regional and peri-urban) to explore the complex relationships between place, community and identity and ... Leer más

    $62.99 USD

  • Events and Sustainability

    de Kirsten Holmes, Michael Hughes, Judith Mair, Carmel Foley ...
    Increasing concerns over climate and environmental change, the global economic and financial crisis and impacts on host communities, audiences, participants and destinations has reinforced the need for more sustainable approaches to events. Sustainability now features as part of the bid process for many mega-events, such as the Olympic Games, as well as significant regional and local events, where ... Leer más

    $103.99 USD

  • The Routledge Handbook of Festivals

    Edición de Judith Mair ...
    In recent times, festivals around the world have grown in number due to the increased recognition of their importance for tourism, branding and economic development. Festivals hold multifaceted roles in society and can be staged to bring positive economic impact, for the competitive advantage they lend a destination or to address social objectives. Studies on festivals have appeared in a wide ... Leer más

    $69.99 USD

La gente que leyó estos también disfrutó

  • Marketing Communications

    A European Perspective

    de Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh ...
    Learn the techniques and applications of marketing communications in a European contextMarketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding ... Leer más

    $38.99 USD

  • Marketing Strategy and Competitive Positioning

    de Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd, Nick Lee ...
    For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplaceMarketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and ... Leer más

    $41.99 USD

  • Marketing Communications

    Touchpoints, Sharing And Disruption

    de Chris Fill, Sarah Turnbull ...
    The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.The eighth edition, which contains two new chapters, ... Leer más

    $41.99 USD

  • Service Quality Management in Hospitality, Tourism, and Leisure

    de Connie Mok, Beverley Sparks, Jay Kadampully ...
    Does your staff deliver the highest quality service possible?Customers today expect a very high overall level of service in hospitality, tourism, and leisure. Competition in these fields will thus be driven by strategies focusing on quality of service to add value, as opposed to product or price differentiation. Service Quality Management in Hospitality, Tourism, and Leisure highlights concepts ... Leer más

    $101.99 USD

  • Exploring Strategic Change

    de Julia Balogun, Veronica Hope Hailey, Stafanie Gustafsson ...
    The full text downloaded to your computerWith eBooks you can:search for key concepts, words and phrasesmake highlights and notes as you studyshare your notes with friendseBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.Upon purchase, you'll gain instant access to t... ... Leer más

    $41.99 USD

  • Marketing in Travel and Tourism

    de Mike Morgan, Ashok Ranchhod, Victor Middleton, Alan Fyall ...
    Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy.Now in its fourth edition, and reprinted almost every ... Leer más

    $84.99 USD