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“joshua doe”

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  • Social Media Marketing Management

    How to Penetrate Emerging Markets and Expand Your Customer Base

    de Robert E. Hinson, David Mhlanga, Kofi Osei-Frimpong, Joshua Doe ...
    This book responds to calls for a systematic approach in understanding the transformations in the social media marketing landscape. To narrow the focus, the book takes a developing economy perspective and presents a comprehensive understanding of social media practices and how these can be integrated in firms’ operational activities to create a competitive advantage.In emerging markets and ... Leer más

    $72.99 USD

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  • Platform Revolution

    How Networked Markets Are Transforming the Economy and How to Make Them Work for You

    de Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary ...
    A practical guide to the new economy that is transforming the way we live, work, and play.Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three ... Leer más

    $12.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Buzzing Communities

    How to Build Bigger, Better, and More Active Online Communities

    de Richard Millington ...
    Buzzing Communities cuts through the fluff to offer a clear process for creating thriving online communities. This book combines a century of proven science, dozens of real-life examples, practical tips, and trusted community-building methods. This step-by-step guide includes a lifecycle for tracking your progress and a framework for managing your organization's community efforts. This Book Will ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • The Business of Platforms

    Strategy in the Age of Digital Competition, Innovation, and Power

    de Michael A. Cusumano, Annabelle Gawer, David B. Yoffie ...
    A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.Managers and entrepreneurs in the digital era must learn to master digital competition and live in two worlds—the conventional economy and the platform economy. Platforms that operate for business ... Leer más

    $13.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Platform Strategy

    How to Unlock the Power of Communities and Networks to Grow Your Business

    de Laure Claire Reillier, Benoit Reillier ...
    During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a ... Leer más

    $54.99 USD

  • IT-Driven Business Models

    Global Case Studies in Transformation

    de Henning Kagermann, Hubert Osterle, John M. Jordan ...
    A look at business model innovation's crucial role in today's global business environment.Showing organizations how business model innovation should be a key focus area in today's global economy, this book features cases from businesses around the globe that have developed customized business models and achieved spectacular levels of performance.Case examples from well-known innovation leaders ... Leer más

    $27.00 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Creating Your Strategic Plan

    A Workbook for Public and Nonprofit Organizations

    de John M. Bryson, Farnum K. Alston ...
    Series Libro 3 - Bryson on Strategic Planning
    Creating and Implementing Your Strategic Plan is the companion workbook to Bryson's landmark book, Strategic Planning for Public and Nonprofit Organizations, a step-by-step guide to putting strategic planning into effect. Using revised, easy-to-understand worksheets, the authors provide clear instructions for creating a strategic plan tailored to the needs of the individual organization. With more ... Leer más

    $44.00 USD

  • The AMA Handbook of Project Management

    de Jeannette Cabanis-Brewin, Paul C. Dinsmore ...
    A must-read for any project management professional or student. Projects are the life blood of any organization. Revised to reflect the latest changes to A Guide to the Project Management Body of Knowledge (PMBOK(R)) and the Project Management Professional Exam(R), the fourth edition of The AMA Handbook of Project Management provides readers with a clear overview of a complex discipline. Covering ... Leer más

    $27.49 USD

  • The AMA Handbook of Project Management

    de Paul C. Dinsmore, Jeannette Cabanis-Brewin ...
    A comprehensive reference presenting the critical concepts and theories all project managers must master, The AMA Handbook of Project Management compiles essays and advice from the field’s top professionals. Compatible with the most recent edition of the Project Management Body of Knowledge® and featuring new data on the Project Management Office, the completely revised third edition shows readers ... Leer más

    $14.99 USD

  • Reshaping Retail

    Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World

    de Stefan Niemeier, Andrea Zocchi, Marco Catena ...
    The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Now retailers in emerging markets appear to be repeating the story all over again, except on a scale and at ... Leer más

    $34.00 USD

  • Digital Enterprise Transformation

    A Business-Driven Approach to Leveraging Innovative IT

    de Axel Uhl, Lars Alexander Gollenia ...
    The integration of technological innovations, such as In-Memory Analytics, Cloud Computing, Mobile Connectivity, and Social Media, with business practice can enable significant competitive advantage. In order to embrace recent challenges and changes in the governance of IT strategies, SAP and its think tank - the Business Transformation Academy (BTA) - have jointly developed the Digital Capability ... Leer más

    $51.99 USD

  • Digital Technology - The World Of Our Own

    de Binayaka Mishra ...
    Digital Transformation often referred as DX or DT . IT modernisation (for example, cloud computing) to digital optimization to the creation of new digital business models are all examples of digital transformation. In general, it refers to the use of digital technology to significantly enhance or create new business processes. So, what exactly is digital transformation for businesses? It is the ... Leer más

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