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People Powered

How Communities Can Supercharge Your Business, Brand, and Teams

de Jono Bacon ...

What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven ... Leer más

$9.49 USD

Disponible también en: Audiolibro

What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven
... Leer más

Disponible también en: Audiolibro
The Art of Community

Building the New Age of Participation

de Jono Bacon ...

Online communities provide a wide range of opportunities for supporting a cause, marketing a product or service, or building open source software. The Art of Community helps you recruit members, motivate them, and manage them as active participants. Author Jono Bacon offers experiences and observations from his 14-year effort to build and manage communities, including his current position as ... Leer más

$24.99 USD

Online communities provide a wide range of opportunities for supporting a cause, marketing a product or service, or building open source software. The Art of Community helps you recruit members, motivate them, and manage them as active participants. Author Jono Bacon offers experiences and observations from his 14-year effort to build and manage communities, including his current position as
... Leer más
Audiolibro

People Powered

How Communities Can Supercharge Your Business, Brand, and Teams

de Jono Bacon ...

Narrado por Jono Bacon ...

Completo

6 hora 25 minutos

What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven ... Leer más

$23.99 USD

Disponible también en: eBook

What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven
... Leer más

Disponible también en: eBook

Audiolibro

The Gig Economy

The Complete Guide to Getting Better Work, Taking More Time Off, and Financing the Life You Want

de Diane Mulcahy ...

Narrado por Marguerite Gavin ...

Completo

5 hora 42 minutos

From Uber to the presidential debates, the gig economy has been dominating the headlines…and for good reason. Today, more than a third of Americans are working in the gig economy—mixing together short-term jobs, contract work, and freelance assignments. For those who’ve figured out the formula, life has never been better!The Gig Economy is your guide to this uncertain but ultimately rewarding ... Leer más

$27.99 USD

Disponible también en: eBook

From Uber to the presidential debates, the gig economy has been dominating the headlines…and for good reason. Today, more than a third of Americans are working in the gig economy—mixing together short-term jobs, contract work, and freelance assignments. For those who’ve figured out the formula, life has never been better!The Gig Economy is your guide to this uncertain but ultimately rewarding
... Leer más

Disponible también en: eBook
Crossing the Chasm, 3rd Edition

Marketing and Selling Disruptive Products to Mainstream Customers

de Geoffrey A. Moore ...

The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing.With over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations.Why do most high-tech ventures fail? They fall into the chasm—the vast gap between the first wave of ... Leer más

$19.99 USD

The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing.With over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations.Why do most high-tech ventures fail? They fall into the chasm—the vast gap between the first wave of
... Leer más
Crossing the Chasm

Marketing and Selling Technology Project

de Geoffrey A. Moore ...

Series Libro 15 - Collins Business Essentials
The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing.With over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations.Why do most high-tech ventures fail? They fall into the chasm—the vast gap between the first wave of ... Leer más

$15.99 USD

The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing.With over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations.Why do most high-tech ventures fail? They fall into the chasm—the vast gap between the first wave of
... Leer más
Succeeding with Agile: Software Development Using Scrum

Software Development Using Scrum

de Mike Cohn ...

Series series Addison-Wesley Signature Series (Cohn)
Proven, 100% Practical Guidance for Making Scrum and Agile Work in Any OrganizationThis is the definitive, realistic, actionable guide to starting fast with Scrum and agile–and then succeeding over the long haul. Leading agile consultant and practitioner Mike Cohn presents detailed recommendations, powerful tips, and real-world case studies drawn from his unparalleled experience helping hundreds ... Leer más

$44.99 USD

Proven, 100% Practical Guidance for Making Scrum and Agile Work in Any OrganizationThis is the definitive, realistic, actionable guide to starting fast with Scrum and agile–and then succeeding over the long haul. Leading agile consultant and practitioner Mike Cohn presents detailed recommendations, powerful tips, and real-world case studies drawn from his unparalleled experience helping hundreds
... Leer más
The 2020 Workplace

How Innovative Companies Attract, Develop, and Keep Tomorrow's Employees Today

de Karie Willyerd, Jeanne C. Meister ...

From well-respected human resources and corporate training experts Jeanne C. Meister and Karie Willyerd, a must-read guide to the innovative strategies that the best companies are using to create a workplace that the best talent chooses—both today and in 2020. In The 2020 Workplace, Meister and Willyerd offer a battle plan to start winning tomorrow’s employees today.This essential guide for ... Leer más

$9.99 USD

Disponible también en: Audiolibro

From well-respected human resources and corporate training experts Jeanne C. Meister and Karie Willyerd, a must-read guide to the innovative strategies that the best companies are using to create a workplace that the best talent chooses—both today and in 2020. In The 2020 Workplace, Meister and Willyerd offer a battle plan to start winning tomorrow’s employees today.This essential guide for
... Leer más

Disponible también en: Audiolibro
Wikinomics

How Mass Collaboration Changes Everything

de Don Tapscott, Anthony D. Williams ...

The acclaimed bestseller that's teaching the world about the power of mass collaboration.Translated into more than twenty languages and named one of the best business books of the year by reviewers around the world, Wikinomics has become essential reading for business people everywhere. It explains how mass collaboration is happening not just at Web sites like Wikipedia and YouTube, but at ... Leer más

$4.99 USD

Disponible también en: Audiolibro

The acclaimed bestseller that's teaching the world about the power of mass collaboration.Translated into more than twenty languages and named one of the best business books of the year by reviewers around the world, Wikinomics has become essential reading for business people everywhere. It explains how mass collaboration is happening not just at Web sites like Wikipedia and YouTube, but at
... Leer más

Disponible también en: Audiolibro
Managing Content Marketing

The Real-World Guide for Creating Passionate Subscribers to Your Brand

de Robert Rose, Joe Pulizzi ...

Let’s face it…content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. There have been countless books and resources that have covered all aspects of content marketing …from the why to the what to the where…but oddly enough, rarely the how. Not until now that is. Managing Content Marketing shows you, in ... Leer más

$7.99 USD o gratis con Kobo Plus

Let’s face it…content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. There have been countless books and resources that have covered all aspects of content marketing …from the why to the what to the where…but oddly enough, rarely the how. Not until now that is. Managing Content Marketing shows you, in
... Leer más
Org Design for Design Orgs

Building and Managing In-House Design Teams

de Peter Merholz, Kristin Skinner ...

Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most ... Leer más

$24.99 USD

Disponible también en: Audiolibro

Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most
... Leer más

Disponible también en: Audiolibro
Engage!, Revised and Updated

The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

de Brian Solis ...

The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton KutcherEngage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, ... Leer más

$11.00 USD

The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton KutcherEngage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing,
... Leer más

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People Powered

The Art of Community

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The Gig Economy

Crossing the Chasm, 3rd Edition

Crossing the Chasm

Succeeding with Agile: Software Development Using Scrum

The 2020 Workplace

Wikinomics

Managing Content Marketing

Org Design for Design Orgs

Engage!, Revised and Updated

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