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“john swarbrooke”

1 - 12 de 12 resultados para “john swarbrooke”
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  • Consumer Behaviour in Tourism

    de Susan Horner, John Swarbrooke ...
    Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including tour operations, hospitality, visitor attractions, transport, retail travel, ... Leer más

    $80.99 USD

  • International Cases in Tourism Management

    de Susan Horner, John Swarbrooke ...
    International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ... Leer más

    $76.99 USD

  • Business Travel and Tourism

    de John Swarbrooke, Susan Horner ...
    'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including: * The global business tourism market * The design of business tourism facilities * The role of the destination in business ... Leer más

    $76.99 USD

  • Leisure Marketing

    de Susan Horner, John Swarbrooke ...
    Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing.A section of the book is devoted entirely to international case studies ... Leer más

    $76.99 USD

  • Adventure Tourism

    de Colin Beard, John Swarbrooke, Suzanne Leckie, Gill Pomfret ...
    Looking at the past, present and future of adventure tourism, Adventure Tourism: the new frontier examines the product, the adventure tourist profile, and issues such as supply, geography and sustainability. International case studies are used to illustrate these issues, including: Gorilla watching holidays,Trekking on Mount Everest, Diving holidays, and Outward Bound packages.Analysis of the ... Leer más

    $86.99 USD

  • Development and Management of Visitor Attractions

    de John Swarbrooke, Stephen J. Page ...
    Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover the latest issues in this ever-changing area of tourism. New features/topics include: * The Millennium Dome * National Lottery funded projects * International case studies * Updated statistics and examples The author examines the factors that contribute to the ... Leer más

    $94.99 USD

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  • Cultural Tourism

    The Partnership Between Tourism and Cultural Heritage Management

    de bob Mckercher, hilary du cros ...
    Examine cultural tourism issues from both sides of the industry!Unique in concept and content, Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge ... Leer más

    $94.99 USD

  • Contemporary Tourism

    de Chris Cooper, C. Michael Hall ...
    The study of tourism and indeed the tourism industry is changing constantly. Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism, considering issues such as the changing world order, destination marketing, tourism ethics and pro-poor tourism. In particular, it highlights the ongoing threats from terrorism and health scares faced by the ... Leer más

    $73.99 USD

  • Global Tourism

    Edición de William F. Theobald ...
    Pressure on national and local governments to rapidly develop their tourism potential to meet demand and produce benefits, makes it more essential than ever to plan carefully and consider the human and environmental impacts of tourism development. That is why, as Secretary-General of the World Tourism Organization, I am pleased to see the serious analysis of the problems and prospects of the ... Leer más

    $110.99 USD

  • Managing and Marketing Tourist Destinations

    Strategies to Gain a Competitive Edge

    de Metin Kozak, Seyhmus Baloglu ...
    Series series Routledge Advances in Tourism
    Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and ... Leer más

    $73.99 USD

  • Taking Responsibility for Tourism

    de Harold Goodwin ...
    Taking Responsibility for Tourism is about the globally vital necessity of realising sustainable tourism. It is a hugely important challenge to those who organise and sell travel and tourism, and those who consume it. Taking Responsibility for Tourism is not a book about a niche product; major trade associations and large and small tour operators are committing to the objectives of responsible ... Leer más

    $45.99 USD

  • The Business of Resort Management

    de Peter Murphy ...
    How can owners and managers ensure that their considerable capital investments will return a competitive return on their investments? How can users and owners be sure they enjoy the promises of tantalizing marketing and real estate claims? Managing Sustainable Resorts Profitably combines business management principles with environmental and social concerns to offer development solutions to these ... Leer más

    $106.99 USD