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1 - 12 de 12 resultados para “john s hull”
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  • Multi-Stakeholder Perspectives of the Tourism Experience

    Responses from the International Competence Network of Tourism Research and Education (ICNT)

    Edición de Alisha Ali, John S. Hull, Fachhochschule Westküste ...
    Series Libro 14 - Schriftenreihe des Instituts fuer Management und Tourismus (IMT)
    The tourist experience is a highly topical issue and one which is of critical importance in sustaining the future of the tourism industry. This timely volume provides a reflection for the reader to contemplate the various players involved in delivering and shaping the tourism experience. It stimulates the reader to not only view experiences from a tourist point of view but also to appreciate the ... Leer más

    $73.59 USD

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  • Applied Design Research

    A Mosaic of 22 Examples, Experiences and Interpretations Focussing on Bridging the Gap between Practice and Academics

    Edición de Peter Joore, Guido Stompff, Jeroen van den Eijnde ...
    Design and research are two fields of knowledge that each has its traditions, methods, standards and practices. These two worlds appear to be quite separate, with researchers investigating what exists, and designers visualising what could be. This book builds a bridge between both worlds by showing how design and research can be integrated to develop a new field of knowledge.Applied Design ... Leer más

    Gratis

  • Consumer Behavior in Travel and Tourism

    de Kaye Sung Chon, Abraham Pizam, Yoel Mansfeld ...
    Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept ... Leer más

    $82.99 USD

  • Competence-Based Innovation in Hospitality and Tourism

    de Harald Pechlaner, Elisa Innerhofer ...
    Dr Pechlaner and Dr Innerhofer, the editors of Competence-Based Innovation in Hospitality and Tourism, argue that the industry operates within highly challenging and competitive environments. Changing environmental and market conditions continually force hotel businesses and service providers to offer their customers new and modified products and services, in order to remain competitive; those ... Leer más

    $51.99 USD

  • Handbook of Hospitality Marketing Management

    Edición de Haemoon Oh ...
    This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The ... Leer más

    $68.99 USD

  • Bridge the Culture Gaps

    A toolkit for effective collaboration in the diverse, global workplace

    de Robert Gibson ...
    The highly practical self-help guide to optimize the performance of individuals working in an intercultural environment.Readers will learn how to mitigate unconscious bias to create inclusive organizations and how to use key cultural dimensions to communicate and cooperate in intercultural teams. Addressing the unique challenges of influencing across cultures and managing international projects, ... Leer más

    $12.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Tour Guiding Research

    Insights, Issues and Implications

    de Dr. Betty Weiler, Rosemary Black ...
    Series Libro 62 - Aspects of Tourism
    This book provides an authoritative, state-of-the-art review of tour guiding scholarship and research and aims to foster best practice and to stimulate further study and research on tour guiding across a range of disciplines. It explores how tour guiding theory and practice has evolved over time and what factors have contributed to this. The volume consolidates, synthesises and adds to the ... Leer más

    $23.99 USD

  • Advances in Tourism Destination Marketing

    Managing Networks

    Edición de Metin Kozak, Juergen Gnoth ...
    Series series Advances in Tourism
    This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for ... Leer más

    $73.99 USD

  • International Tourism

    de Yvette Reisinger ...
    In recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management, and marketing. However, the focus has been on material forms of culture such as arts, music, or crafts. The impacts of national culture on tourist behavior and travel decision-making have not been paid much attention. Only in the ... Leer más

    $91.99 USD

  • Sustainable tourism management and monitoring. Destination, Business and Stakeholder Perspectives

    Destination, Business and Stakeholder Perspectives

    de Patrizia Modica ...
    This research considers how to balance core aspects of sustainable tourism using best practice management techniques. The research investigates the interplay of sustainable tourism, management, monitoring, destination life cycles, and stakeholder involvement, through a case study approach based on several international tourism destinations. NOTA DELL'EDITORE: la versione PDF di questo ebook è ... Leer más

    $25.99 USD

  • Progress in Tourism Marketing

    Edición de Metin Kozak, Luisa Andreu ...
    Series series Routledge Advances in Tourism
    The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement. The structure is based upon the inclusion of an introduction and four ... Leer más

    $77.99 USD

  • Handbook of Tourist Behavior

    Theory & Practice

    Edición de Metin Kozak, Alain Decrop ...
    Series series Routledge Advances in Tourism
    In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into ... Leer más

    $80.99 USD