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  • Psychology of the Digital Age

    Humans Become Electric

    de John R. Suler ...
    Based on two decades of participant-observation field research in diverse online environments, this engaging book offers insights for improving lifestyles and enhancing wellbeing in the digital age. John R. Suler, a founder of the field of cyberpsychology, explains its fundamental principles across a wide variety of topics, including online identity management, disinhibition, communication via ... Leer más

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  • Emotional Design

    Why We Love (or Hate) Everyday Things

    de Don Norman ...
    Why attractive things work better—and other crucial insights into human-centered design.**“You'll never see housewares the same way again.”—**WiredEmotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. Building on his ... Leer más

    $14.99 USD

  • Heart of the Machine

    Our Future in a World of Artificial Emotional Intelligence

    de Richard Yonck ...
    For Readers of Ray Kurzweil and Michio Kaku, a New Look at the Cutting Edge of Artificial IntelligenceImagine a robotic stuffed animal that can read and respond to a child’s emotional state, a commercial that can recognize and change based on a customer’s facial expression, or a company that can actually create feelings as though a person were experiencing them naturally. Heart of the Machine ... Leer más

    $12.99 USD

  • Building a Better Business Using the Lego Serious Play Method

    Unleash innovation potential with creative, serious playBuilding a Better Business Using the LEGO® SERIOUS PLAY® Method delivers a creative approach to enhancing innovation and improving business performance, with the focus on unleashing play. Written by the two original Master Trainers for LEGO SERIOUS PLAY (LSP), the book outlines how LSP can develop teams, people, relationships and business . ... Leer más

    $16.00 USD

  • Rules of Play

    Game Design Fundamentals

    Gain a deeper understanding of games and game design through 18 pioneering frameworks—with examples from board games, computer games, video games, and more.As pop culture, games are as important as film or television—but game design has yet to develop a theoretical framework or critical vocabulary. In Rules of Play Katie Salen and Eric Zimmerman present a much-needed primer for this emerging field ... Leer más

    $45.99 USD

  • The Gamification of Learning and Instruction

    Game-based Methods and Strategies for Training and Education

    de Karl M. Kapp ...
    "Karl has written the definitive guide to gamification, which itself is accessible and engaging. He brings trends to life and illustrates the principles of gamification through numerous examples from real-world games.... There is no doubt that 'gamification' is an important and powerful weapon in the arsenal for learning, marketing, and behavior change of any kind. This book is a valuable guide ... Leer más

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  • The Differentiated Classroom

    Responding to the Needs of All Learners

    Although much has changed in schools in recent years, the power of differentiated instruction remains the same—and the need for it has only increased.Today's classroom is more diverse, more inclusive, and more plugged into technology than ever before. And it's led by teachers under enormous pressure to help decidedly unstandardized students meet an expanding set of rigorous, standardized learning ... Leer más

    $27.99 USD

  • Designing Games

    A Guide to Engineering Experiences

    Ready to give your design skills a real boost? This eye-opening book helps you explore the design structure behind most of today's hit video games. You'll learn principles and practices for crafting games that generate emotionally charged experiences - a combination of elegant game mechanics, compelling fiction, and pace that fully immerses players.In clear and approachable prose, design pro Tynan ... Leer más

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  • Game Frame

    Using Games as a Strategy for Success

    de Aaron Dignan ...
    Ever wonder why teens can spend entire weekends playing video games but struggle with just one hour of homework? Why we’re addicted to certain websites and steal glances at our smartphones under the dinner table? Or why some people are able to find joy in difficult or repetitive jobs while others burn out? It’s not the experiences themselves but the way they’re structured that matters.All our ... Leer más

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  • Fire Up Your Writing Brain

    How to Use Proven Neuroscience to Become a More Creative, Productive, and Successful Writer

    Ignite Your Writing Brain!Whether you're an experienced writer or just starting out, an endless number of pitfalls can trip up your efforts, from procrastination and writer's block to thin characters and uninspired plots. Luckily, you have access to an extraordinary writing tool that can help overcome all of these problems: your brain.Fire Up Your Writing Brain teaches you how to develop your ... Leer más

    $13.99 USD

  • 100 Principles of Game Design

    de DESPAIN ...
    Game designers spend their lives solving extraordinary problems and facing mind-bending paradoxes. It’s their job to make a meticulous plan for “spontaneous fun” players will want to experience over and over again. Pressure is heaped on with demands for innovation and blockbuster status. So designers find themselves facing an abyss of problems, pressure, and possibilities, armed only with their ... Leer más

    $52.19 USD

  • Bottlenecks

    Aligning UX Design with User Psychology

    Series series Professional and Applied Computing (R0)
    Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations.Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The ... Leer más

    $40.99 USD