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1 - 12 de 12 resultados para “john r rossiter”
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  • Marketing Communications

    Objectives, Strategy, Tactics

    de Larry Percy, Lars Bergkvist, John R Rossiter ...
    Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan.The new SAGE Marketing Communications textbook is a contemporary evolution of the well-known Rossiter and Percy Advertising and ... Leer más

    $105.29 USD

  • Measurement for the Social Sciences

    The C-OAR-SE Method and Why It Must Replace Psychometrics

    de John R. Rossiter ...
    Series series Business and Management (R0)
    This book proposes a revolutionary new theory of construct measurement – called C-OAR-SE – for the social sciences. The acronym is derived from the following key elements: construct definition; object representation; attribute classification; rater entity identification; selection of item type; enumeration and scoring. The new theory is applicable to the design of measures of constructs in: • ... Leer más

    $89.99 USD

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  • Principles of Integrated Marketing Communications

    An Evidence-based Approach

    de Lawrence Ang ...
    Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels ... Leer más

    $118.99 USD

  • Marketing Communications

    A European Perspective

    de Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh ...
    Learn the techniques and applications of marketing communications in a European contextMarketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding ... Leer más

    $38.99 USD

  • Delivering Quality Service

    de Valarie A. Zeithaml ...
    Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what exactly is excellent service? It is the ability to deliver what you promise, say the authors, but first you must determine what you can promise. Building on seven years of research on service quality, they construct a model that, by balancing a ... Leer más

    $12.99 USD

  • 101 Learning and Development Tools

    Essential Techniques for Creating, Delivering and Managing Effective Training

    de Kenneth Fee ...
    101 Learning and Development Tools is your practical guide to all the most up-to-date training techniques, organized around the classic learning and development cycle. Whether you need a quick, ready solution or some guidance on where to go for in-depth information, this is your essential reference guide. It picks up from where you are in the process of managing learning, and helps you place it in ... Leer más

    $46.99 USD

  • Systems Thinking Strategy

    The New Way to Understand Your Business and Drive Performance

    de Jimmy Brown PhD ...
    Why are some organizations more successful than others? Is it better products? Is it a superior service model? Is it some mixture of the two? Is it merely a matter of lining up the products and services to meet the needs of the marketplace at a particular time? Or did they just get lucky? Many business leaders believe that the answer to these questions is a matter of strategy. Find the right ... Leer más

    $3.99 USD

  • A Designer's Research Manual, 2nd edition, Updated and Expanded

    Succeed in Design by Knowing Your Clients and Understanding What They Really Need

    de Jenn Visocky O'Grady, Ken Visocky O'Grady ...
    Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design ... Leer más

    $21.99 USD

  • Strategic Performance Management

    de Bernard Marr, Dina Gray ...
    This book is about strategic performance management for the Twenty-First Century organization. In a practical step-by-step approach it navigates readers though the identification, measurement, and management of the strategic value drivers as enables of superior performance. Using many real life case examples this book outlines how organizations can visualize their value creation, design relevant ... Leer más

    $100.99 USD

  • Transforming Performance Measurement

    Rethinking the Way We Measure and Drive Organizational Success

    de Dean Spitzer ...
    Performance improvement thought leader Dean Spitzer explains why performance measurement should be less about calculations and analysis and more about the crucial social factors that determine how well the measurements get used.Transforming Performance Measurement presents a breakthrough approach that will not only significantly reduce those dysfunctions, but also promote alignment with business ... Leer más

    $9.99 USD

  • The Oxford Handbook of Strategic Sales and Sales Management

    Edición de David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel F. Piercy ...
    Series series Oxford Handbooks
    The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand value, strategic customer management, sales and marketing relationships, global selling, and the ... Leer más

    $52.99 USD

  • Evidence-Based Reward Management

    Creating Measurable Business Impact from Your Pay and Reward Practices

    de Michael Armstrong, Duncan Brown, Peter Reilly ...
    Evidence-Based Reward Management presents an analysis of the current failure of organisations to assess the effectiveness of pay and reward practices. It considers the reasons for this and outlines the damaging consequences of it. By examining recent developments in human capital information and measurement it looks at how HR can construct effective reward for improved performance, both for the ... Leer más

    $62.99 USD