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“john caples”

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  • Making Ads Pay

    Timeless Tips for Successful Copywriting

    de John Caples ...
    A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising. ... Leer más

    $6.99 USD

  • How to Make Your Advertising Make Money

    de John Caples ...
    How to Make Your Advertising Make Money by John CaplesIn this remarkable reference, John Caples, a man who has won countless awards and made millions of dollars for some of the largest companies in the United States, draws upon more than 50 years of experience to show you how to write advertising copy that sells anything and everything... write headlines that command instant attention...save ... Leer más

    $8.99 USD

  • Comment Créer des Publicités Très Rentables

    50 années d’expérience pour trouver les mots puissants qui déclenchent l’achat

    de John Caples, Matthieu DELOISON ...
    EST-IL IMMORAL DE DÉCLENCHER L’ACHAT AUSSI SOUVENT ?Pour l’entrepreneur qui veut toucher l’ensemble de son marché quasi du jour au lendemain !Une information surprenante — éprouvée par une analyse scientifique sur 10 ans — ouvre une nouvelle voie vers la richesse !Oui, voici de nouvelles informations explosives — de la part de cette Légende de la publicité avec 50 années d’expérience — qui ... Leer más

    $78.06 USD

  • The Ultimate Interview

    de John Caple Ph.D. ...
    A fresh approach to finding a job, this step-by-step manual filled with real case studies and confidence-building techniques teaches you all the vital skills of marketing yourself, from first impression to closing handshake.B & W illustrations ... Leer más

    $3.99 USD

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  • How to Write It, Third Edition

    A Complete Guide to Everything You'll Ever Write

    de Sandra E. Lamb ...
    Write personal and professional communications with clarity, confidence, and style.How to Write It is the essential resource for eloquent personal and professional self-expression. Award-winning journalist Sandra E. Lamb transforms even reluctant scribblers into articulate wordsmiths by providing compelling examples of nearly every type and form of written communication.Completely updated and ... Leer más

    $9.99 USD

  • The Ultimate Sales Letter 4Th Edition

    Attract New Customers. Boost your Sales.

    de Dan S Kennedy ...
    Write Well to Sell Big!In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.Among other things, he provides ... Leer más

    $12.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Guerrilla Marketing, 4th Edition

    Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

    de Jay Conrad Levinson ...
    **NATIONAL BESTSELLERThe book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.**Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of ... Leer más

    $10.99 USD

  • 220 Best Franchises to Buy

    The Essential Sourcebook for Evaluating the Best Franchise Opportunities

    de The Philip Lief Group, Lynie Arden ...
    Today's economic climate, dominated by corporate giants and chains, can be a tough place for a new face, but buying a franchise is the best opportunity for a budding entrepreneur. 220 Best Franchises to Buy, revised and updated with all-new franchise ideas, shows you how to get in on the ground floor--and how to reap the benefits of running your own business without running all the risks.Here are ... Leer más

    $5.99 USD

  • The Ultimate Marketing Plan

    Target Your Audience! Get Out Your Message! Build Your Brand!

    de Dan S Kennedy ...
    The ultimate, no-nonsense guide to help you market your product, build buzz, and make more money than ever from marketing expert Dan S. Kennedy.Let’s face it—the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers.In this new edition of his bestselling The ... Leer más

    $11.99 USD

  • Creating Competitive Advantage

    Give Customers a Reason to Choose You Over Your Competitors

    de Jaynie L. Smith, William G. Flanagan ...
    In this invaluable guide, a renowned international consultant teaches you how to identify and leverage your company’s competitive advantage to grow your business and stand out from the competition.“Ought to be mandatory reading for all entrepreneurs.”—Miami HeraldWhy should I do business with you . . . and not your competitor?Whether you are a retailer, manufacturer, distributor, or service ... Leer más

    Antes $11.99 USD Ahora $5.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Multiple Streams of Internet Income

    How Ordinary People Make Extraordinary Money Online

    de Robert G. Allen ...
    Following the success of the bestselling Multiple Streams of Income, Multiple Streams of Internet Income took the idea of making money on the Internet to the next level, by revealing how to deliver a marketing message faster, cheaper, and to a larger number of potential customers. This new updated edition includes the same wisdom that made Allen one of the most influential financial advisors in ... Leer más

    $15.00 USD

  • The Complete Idiot's Mini Guide to Project Goals for Project Managers

    de G. Michael Campbell PMP ...
    To make any project successful, you need a plan--and a goal!Even a good idea can be a bad one if its goals and scope are not clearly defined before you start. But help is on the way! In The Complete Idiot's Mini Guide to Project Goals for Project Managers you will learn how to set strong and clear goals and execute them to perfection! In this guide you you learn:*Why specific goals are important ... Leer más

    $7.99 USD