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  • Stats Means Business

    Statistics and Business Analytics for Business, Hospitality and Tourism

    Stats Means Business is an introductory and comprehensive textbook written especially for hospitality, business and tourism students who take statistics or quantitative methods modules. By minimising technical language, providing clear definitions of key terms and giving emphasis to interpretation rather than technique, this book caters to beginners in the subject.This book enables readers to ... Leer más

    $80.99 USD

  • Stats To Go

    de John Buglear ...
    'Stats to Go' is a user-friendly guide for hospitality, leisure and tourism students who need to learn statistics and statistical techniques. 'Stats to go' is an ideal companion to hospitality, leisure and tourism studies as the breadth of coverage supports all taught numerical aspects of these types of course. Examples from hospitality, leisure and tourism organizations: * licensed premises * ... Leer más

    $70.99 USD

  • Quantitative Methods for Business

    de John Buglear ...
    Quantitative Methods for Business: The A-Z of QM will enable readers to:*Appreciate the significance of quantitative methods for businesses and the study of business*Understand and apply a wide range of quantitative techniques*Select appropriate quantitative techniques for data analysis, problem solving and decision making*Interpret and communicate the results of quantitative analysis ... Leer más

    $94.99 USD

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  • Statistical Methods in Online A/B Testing

    Statistics for data-driven business decisions and risk management in e-commerce

    "Statistical Methods in Online A/B Testing" is a comprehensive guide to statistics in online controlled experiments, a.k.a. A/B tests, that tackles the difficult matter of statistical inference in a way accessible to readers with little to no prior experience with it. Each concept is built from the ground up, explained thoroughly, and illustrated with practical examples from website testing.The ... Leer más

    $57.70 USD

  • Business Statistics Demystified

    Say goodbye to dry presentations, grueling formulas, and abstract theories that would put Einstein to sleep -- now there's an easier way to master the disciplines you really need to know.McGraw-Hill's Demystified Series teaches complex subjects in a unique, easy-to-absorb manner, and is perfect for users without formal training or unlimited time. They're also the most time-efficient, interestingly ... Leer más

    $14.99 USD

  • Pricing Analytics

    Models and Advanced Quantitative Techniques for Product Pricing

    The theme of this book is simple. The price – the number someone puts on a product to help consumers decide to buy that product – comes from data. Specifically, itcomes from statistically modeling the data.This book gives the reader the statistical modeling tools needed to get the number to put on a product. But statistical modeling is not done in a vacuum. Economic and statistical principles and ... Leer más

    $60.99 USD

  • Segmentation, Revenue Management and Pricing Analytics

    The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing ... Leer más

    $96.99 USD

  • Advanced Customer Analytics

    Targeting, Valuing, Segmenting and Loyalty Techniques

    de Mike Grigsby ...
    Series series Marketing Science
    Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels. The book advocates a category management approach, taking into account the need to understand the consumer ... Leer más

    $43.99 USD

  • Data Science: The Hard Parts

    Techniques for Excelling at Data Science

    This practical guide provides a collection of techniques and best practices that are generally overlooked in most data engineering and data science pedagogy. A common misconception is that great data scientists are experts in the "big themes" of the discipline—machine learning and programming. But most of the time, these tools can only take us so far. In practice, the smaller tools and skills ... Leer más

    $41.99 USD

  • Practical Business Statistics

    Practical Business Statistics, Sixth Edition, is a conceptual , realistic, and matter-of-fact approach to managerial statistics that carefully maintains, but does not overemphasize, mathematical correctness. The book offers a deep understanding of how to learn from data and how to deal with uncertainty while promoting the use of practical computer applications. This teaches present and future ... Leer más

    $71.99 USD

  • Audit Analytics

    Data Science for the Accounting Profession

    Series series Mathematics and Statistics (R0)
    Today, information technology plays a pivotal role in financial control and audit: most financial data is now digitally recorded and dispersed among servers, clouds and networks over which the audited firm has no control. Additionally, a firm’s data—particularly in the case of finance, software, insurance and biotech firms— comprises most of the audited value of the firm. Financial audits are ... Leer más

    $80.99 USD

  • Practical Schedule Risk Analysis

    de David Hulett ...
    Project scheduling is required for good project management, and the schedule represents the project plan under a specific set of assumptions, often that it will avoid new risks or even those that have occurred on previous occasions. The typical Critical Path Method (CPM) schedule assumes that the project team knows how long the scheduled activities will take. Yet, the experienced project manager ... Leer más

    $58.99 USD