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  • Developing New Food Products for a Changing Marketplace

    Edición de Aaron L. Brody, John B. Lord ...
    Written by world class authorities, this volume discusses formulation, sensory, and consumer testing, package design, commercial production, and product launch and marketing. Offering the same caliber of information that made the widely adopted first edition so popular, the second edition introduces new concepts in staffing, identifying and measuring consumer desires, engineering scale-up from the ... Leer más

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  • The McGraw-Hill 36-Hour Course: Operations Management

    de Linda Brennan ...
    Series series McGraw-Hill 36-Hour Courses
    Take a crash course in boosting operational efficiency!Whether a business manufactures trucks, delivers packages, or sells coffee, it lives and breathes on its operations. Without exception. Ensuring smooth, efficient processes is a challenging task--but the rewards are immense. The McGraw-Hill 36-Hour Course: Operations Management puts you on the fast track to bolstering and managing the ... Leer más

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  • The Innovator's Toolkit

    50+ Techniques for Predictable and Sustainable Organic Growth

    A compendium of tools and techniques that every innovator needsThe Innovator's Toolkit is an essential companion for every innovator, innovation team leader, operations manager, and corporate change agent who needs to drive organic growth. Written and presented in an easy-to-use reference format, the book helps users understand why, when, and how to apply each technique for maximum benefits and ... Leer más

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  • Marketing Communications

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    Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan.The new SAGE Marketing Communications textbook is a contemporary evolution of the well-known Rossiter and Percy Advertising and ... Leer más

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  • Managing Performance in Construction

    Construction is the country's single largest manufacturing industry. However, it is a sector that lacks benchmarks against which to gauge performance. This modern thinking intends to provide insight to construction productivity improvement. Taking cues from manufacturing sectors such as computer, automobile and chemical companies, this book will apply the lessons learned to building construction. ... Leer más

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  • Foodservice Manual for Health Care Institutions

    Series Libro 150 - J-B AHA Press
    The thoroughly revised and updated fourth edition of Foodservice Manual for Health Care Institutions offers a review of the management and operation of health care foodservice departments. This edition of the book-which has become the standard in the field of institutional and health care foodservice- contains the most current data on the successful management of daily operations and includes ... Leer más

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  • The Designer's Guide to Doing Research

    Applying Knowledge to Inform Design

    The Designer’s Guide to Doing ResearchAn essential introduction to applying research for busy architects and designersThe competitive design market and the need to create enduring value place high demands on architects and designers to expand their knowledge base to be able to digest and utilize multiple sources of information. Expected by their clients to be well versed on all aspects of a ... Leer más

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  • Culture Trumps Everything

    The Unexpected Truth About The Ways Environment Changes Biology, Psychology, And Behavior

    What determines our behaviors as human beings at the individual and organizational level? Although it often feels as though either our biology or our personality (or both) guides our decisions about issues large and small, increasing evidence suggests that...culture trumps everything. What happens when people who are normally loud and boisterous walk into a church or a library? They lower their ... Leer más

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  • NEW PRODUCT DEVELOPMENT-A FMCG PERSPECTIVE

    New Product Development-FMCG Perspective is the first of its kind in the Indian context. It helps students, academicians and corporate personnel alike in developing and launching new products in the marketplace. The following aspects are covered:• How does one develop new products?• What are the methods to measure the success of new products?• How is developing new products in an entrepreneurial ... Leer más

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  • The Art and Science of Technology Transfer

    Praise for The Art & Science of Technology Transfer"Phyl Speser's personality comes across in the text-complicated, intrigued, highly rational, insightful, rich in context, and fun. She had me smiling throughout. This work represents the next chapter of the technology transfer profession's development, where it will be all about getting to market with a studied awareness of value. Phyl gives us ... Leer más

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  • Sensory and Consumer Research in Food Product Design and Development

    Series series Institute of Food Technologists Series
    During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert and then evolving into the systematic acquisition of consumer-relevant information to build businesses. Sensory and Consumer ... Leer más

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  • How to Become a Analyst - Food And Beverage

    This publication, published by SamEnrico, covers How to Become a Analyst - Food And Beverage ... Leer más

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