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“johan van rekom”

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  • Organizational Identity in Practice

    Edición de Lin Lerpold, Davide Ravasi, Johan van Rekom, Guillaume Soenen ...
    Organizational Identity in Practice provides much-needed, in-depth studies on what happens when aspirations, claims and beliefs interact. Given the practical needs of managers and students, this exciting new text provides readers with more insight into what differences in these identity aspirations, claims and beliefs really mean and what we may expect to occur when these differences become ... Leer más

    $106.99 USD

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  • Organization Theory

    de Ann L Cunliffe ...
    Series series SAGE Course Companions series
    The SAGE Course Companion on Organization Theory is an accessible introduction to a challenging subject area. This book helps readers to extend their understanding of theories and make the connection between them and organizational practice. It will enhance their thinking skills in line with course requirements and provides support on how to revise for exams and prepare for and write assessed ... Leer más

    $56.69 USD

  • Design, When Everybody Designs

    An Introduction to Design for Social Innovation

    de Ezio Manzini ...
    Traducido por Rachel Coad ...
    Series series Design Thinking, Design Theory
    The role of design, both expert and nonexpert, in the ongoing wave of social innovation toward sustainability.In a changing world everyone designs: each individual person and each collective subject, from enterprises to institutions, from communities to cities and regions, must define and enhance a life project. Sometimes these projects generate unprecedented solutions; sometimes they converge on ... Leer más

    $15.99 USD

  • Branding in Governance and Public Management

    de Jasper Eshuis, E.H. Klijn ...
    Series series Routledge Critical Studies in Public Management
    Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contradictory opinions about the nature of a problem, the desirable solutions , and the values at stake. Branding is used as a strategy to manage ... Leer más

    $70.99 USD

  • Fashion Marketing

    de Tony Hines, Margaret Bruce ...
    A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury ... Leer más

    $280.99 USD

  • The Oxford Handbook of Project Management

    Edición de Peter W. G. Morris, Jeffrey K. Pinto, Jonas Söderlund ...
    Series series Oxford Handbooks
    The Oxford Handbook of Project Management presents and discusses leading ideas in the management of projects. Positioning project management as a domain much broader and more strategic than simply 'execution management', this Handbook draws on the insights of over 40 scholars to chart the development of the subject over the last 50 years or more as an area of increasing practical and academic ... Leer más

    $52.99 USD

  • Organizational Culture in Action

    A Cultural Analysis Workbook

    de Gerald W. Driskill, Angela Laird Brenton ...
    This book is a practical guide to "reading" the culture of organizations and to understanding the implications of culture for organizational effectiveness. Sharing their experiences from over 25 years of consulting and teaching, the authors make the process of cultural analysis practical and applicable. Beginning with an explanation of the theories of organizational culture, the book provides ... Leer más

    $100.79 USD

  • Practical Ethnography

    A Guide to Doing Ethnography in the Private Sector

    de Sam Ladner ...
    Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect ... Leer más

    $55.99 USD

  • Total Relationship Marketing

    de Evert Gummesson ...
    This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted – and debated – parts of marketing but are currently undergoing dramatic change.A major contribution to marketing thought internationally, this seminal title presents a powerful in-depth analysis of relational approaches to marketing ... Leer más

    $80.99 USD

  • International Hospitality Industry

    Edición de Bob Brotherton ...
    With contributions from leading figures in the field The International Hospitality Industry looks at both specific sectors of the industry, such as restaurants, cruises, hotels and contract foodservice.The book moves on to highlight the key issues that will be encountered within every sector of the industry - operations, IT, marketing and HR among others - thereby providing the reader with an all ... Leer más

    $91.99 USD

  • Handbook of Anthropology in Business

    Edición de Rita M Denny, Patricia L Sunderland ...
    In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the Handbook of Anthropology in Business is a creative production of more than 60 international scholar-practitioners working in universities and corporate settings from high tech to health care. Offering broad coverage of theory and practice around ... Leer más

    $84.99 USD

  • Social Communication in Advertising

    Consumption in the Mediated Marketplace

    de William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill, Kyle Asquith ...
    Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new ... Leer más

    $77.99 USD