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  • Strategic Digital Transformation

    Theory and Practice

    This cutting-edge textbook takes a unique approach to digital transformation which aligns theory and practice and is supported by the authors’ own research with over 4,000 organisations. Covering key topics such as emerging technologies, AI, cybersecurity, customer orientation, operational excellence, marketing automation, innovation and leadership and culture, it offers a learning experience ... Leer más

    $165.99 USD

  • Doing Business in Europe

    The new third edition provides readers with the fundamental theories and concepts for understanding how business is done in Europe, linking it to the current European business environment through a range of up-to-date case studies and examples.Revised and updated to include recent changes in the economic and political climate of Europe, and thematic perspectives on key contemporary European ... Leer más

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  • The CFO in Pole Position

    Leading next-generation decision-making in a data-driven organization

    The ever-changing business invironment is demanding evermore from Financials and the Chief Financial Officers in particular. In The CFO in Pole Position, the authors pinpoint the current and future challenges for CFO's to take control and keep the organization on course for survival and success. ... Leer más

    $13.99 USD o gratis con Kobo Plus

  • Marketing Strategy and Competitive Positioning

    For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplaceMarketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and ... Leer más

    $41.99 USD

  • Corporate Real Estate Management

    Integrating organisational, individual, and social values and needs

    How can Corporate Real Estate managers and Facility managers translate an organisation's strategy into a real estate strategy that optimally aligns demand and supply, and adds value in a sustainable and socially responsible way? How to create a positive user experience, taking into account the diversity and dynamics of individual users' needs? How to balance different functional, experiential, ... Leer más

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  • Transforming Supply Chains

    Realign Your Business To Better Serve Customers In A Disruptive World

    Series series Financial Times Series
    John Gattorna and Deborah Ellis are long-term collaborators on the design and management of enterprise supply chains.Dr John Gattorna has been one of the most influential voices in the development of the modern supply chain. His long-held vision of the supply chain as the central nervous system of an organisation and as a major source of competitive advantage if done well has inspired both supply ... Leer más

    $19.99 USD

  • Strategic Management

    From Confrontation to Transformation

    In the quest for competitive advantage, navigating change can be daunting. Following a unique, four-part structure focussing on and confronting strategic issues, sensing opportunities and threats, choosing strategies and transforming organizations, this essential textbook offers a fresh and provocative perspective on strategic management. ... Leer más

    $99.89 USD

  • The Digital Transformation Playbook - SECOND Edition

    What You Need to Know and Do

    de PMI ...
    The Digital Transformation Playbook: What You Need to Know and Do is an indispensable resource for you and your organization as you embark on the exciting and challenging journey of digital transformation. It features insightful ideas and best practices that drive digital transformation. Contributors include leading thinkers and practitioners drawn from around the world. ... Leer más

    $24.95 USD o gratis con Kobo Plus

  • Reshaping Retail

    Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World

    The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Now retailers in emerging markets appear to be repeating the story all over again, except on a scale and at ... Leer más

    $34.00 USD

  • Digital Enterprise Transformation

    A Business-Driven Approach to Leveraging Innovative IT

    The integration of technological innovations, such as In-Memory Analytics, Cloud Computing, Mobile Connectivity, and Social Media, with business practice can enable significant competitive advantage. In order to embrace recent challenges and changes in the governance of IT strategies, SAP and its think tank - the Business Transformation Academy (BTA) - have jointly developed the Digital Capability ... Leer más

    $51.99 USD

  • Operations Management: Policy, Practice and Performance Improvement

    'Operations Management: policy, practices, performance improvement' is the latest state-of-the-art approach to operations management. It provides new cutting edge input into operations management theory and practice that cannot be found in any other text. Discussing both strategic and tactical inputs it combines and balances service and manufacturing operations. * Cutting edge techniques ... Leer más

    $140.99 USD

  • Strategic Operations Management

    Strategic Operations Management, 4th Edition, shows how vital it is to have world-class operations management in any organisation. In the past, where organisations tended to be more hierarchical than today, the words, "strategy" and "operations" were almost mutually exclusive. In today's highly competitive environment, though, strategic operations capabilities must be in place for organisations to ... Leer más

    $89.99 USD