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  • Burn the Playbook

    How Creators and Entrepreneurs Escape the 9to5 and Build Businesses That Last

    de Joe Pulizzi ...
    Burn the Playbook is a wake-up call for anyone who’s tired of renting their future. If you want meaning, freedom, and wealth...on your terms...this book shows you how to build it, own it, and keep it.From Joe Pulizzi—founder of Content Marketing Institute and author of Content Inc.—this is his most important book yet, written first for his kids and now for you. It’s a blueprint for creators and ... Leer más

    $0.99 USD o gratis con Kobo Plus

  • Managing Content Marketing

    The Real-World Guide for Creating Passionate Subscribers to Your Brand

    Let’s face it…content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. There have been countless books and resources that have covered all aspects of content marketing …from the why to the what to the where…but oddly enough, rarely the how. Not until now that is. Managing Content Marketing shows you, in ... Leer más

    $7.99 USD o gratis con Kobo Plus

  • Burn the Playbook

    How Creators and Entrepreneurs Escape the 9to5 and Build Businesses That Last

    de Joe Pulizzi ...
    Burn the Playbook is a wake-up call for anyone who's tired of renting their future. If you want meaning, freedom, and wealth...on your terms...this book shows you how to build it, own it, and keep it.From Joe Pulizzi-founder of Content Marketing Institute and author of Content Inc.-this is his most important book yet, written first for his kids and now for you. It's a blueprint for creators and ... Leer más

    $9.99 USD

  • Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

    de Joe Pulizzi ...
    “Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.”-Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0"How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, ... Leer más

    $16.99 USD

  • Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money)

    de Joe Pulizzi ...
    From one of today’s leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, ... Leer más

    $20.79 USD

  • Get Content Get Customers: Turn Prospects into Buyers with Content Marketing

    Connect to customers with compelling content!The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers—without interrupting their lives.It’s the new way of marketing, and it’s the only way ... Leer más

    $16.99 USD

  • Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3

    From the “godfather of content marketing”—this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube ... Leer más

    $21.59 USD

  • Conteúdo S.A., Segunda Edição

    Comece um negócio pelo conteúdo, conquiste um público enorme e tenha muito sucesso (com pouco ou nenhum dinheiro)

    de Joe Pulizzi ...
    Os autoproclamados especialistas em negócios se apegam ao mantra de que o desenvolvimento de produtos é o ponto de partida de toda empresa de sucesso: crie um produto, conquiste uma base de clientes, venda seu produto. Fácil. Por que, então, a grande maioria dos negócios fracassa antes de decolar? O empreendedor de sucesso e profissional do marketing de conteúdo Joe Pulizzi nunca deu ouvidos aos ... Leer más

    $5.99 USD

  • Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit

    Killing your current marketing structure may be the only way to save it!Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center.What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays ... Leer más

    $25.19 USD

  • Conversation Marketing

    How to Be Relevant and Engage Your Customer by Speaking Human

    de Kevin Lund ...
    Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it's critical to stand apart beyond service and price.Conversation Marketing will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans ... Leer más

    $13.99 USD

  • Audiolibro

    Will to Die, The

    A Novel of Suspense

    de Joe Pulizzi ...
    Narrado por Kyle Tait ...

    Completo

    8 hora 19 minutos

    When Will Pollitt returns home for his father’s funeral, he discovers a string of similar deaths — and his family’s connection to a shocking conspiracy.“A roller-coaster ride from beginning to end.” – New York Times bestselling author Jay Baer“A top-shelf crime thriller.” – BestThrillers.com“I didn’t want to stop.” – Mystery Suspense ReviewsGambling tore my marriage and family apart. All I have ... Leer más

    $24.99 USD o gratis con Kobo Plus

  • Content business

    Come avviare un'azienda basata sui contenuti, costruire un pubblico e portare l'attività al successo Copertina flessibile

    de Joe Pulizzi ...
    Traducido por Roberto Merlini ...
    C'è una formula per l'avvio di una startup che piace molto agli autoproclamati "esperti di business": crea un prodotto, fai crescere la customer base e vendilo. Facile! Come mai, allora, tante aziende falliscono prima ancora di decollare? Pulizzi ribalta il copione consolidato e condivide le tecniche con cui ha avviato le sue imprese: per prima cosa bisogna creare contenuti validi e sfruttarli per ... Leer más

    $20.99 USD