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1 - 12 de 21 resultados para “jochen wirtz”
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  • The Human-Agent Orchestrator

    Leading and Scaling AI-Driven Organizations

    de Pascal Bornet, Jochen Wirtz, Tarja Stephens, Rachel Wood, Frederique Covington Corbett, Shigeki Yamaguchi, Rakesh Gohel, Helen Yu, Nima Schei, Cassie Kozyrkov ...
    From the authors of a Forbes "Top 10 Must-Read Tech Book" for 2025.“The magic isn’t in bigger AI models, it’s in Orchestration.”—Andrew Ng, Founder, DeepLearning.AI and Coursera“The era of the user is ending. The era of the Orchestrator has begun.”—Marshall Goldsmith, two-time Thinkers50 #1 Global Leadership ThinkerWe are the last generation to manage only humans. The next will manage hybrid teams ... Leer más

    $14.90 USD o gratis con Kobo Plus

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Services Marketing: People, Technology, Strategy (Eighth Edition)

    de Jochen Wirtz, Christopher Lovelock ...
    Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive ... Leer más

    $22.99 USD

  • Services Marketing: People, Technology, Strategy (Ninth Edition)

    de Jochen Wirtz, Christopher Lovelock ...
    Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical ... Leer más

    $43.99 USD

  • Essentials of Services Marketing

    de Jochen Wirtz ...
    Make it easy for students to understand: Clear, Simple Language and Visual Learning AidsThe authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention and help them visualize concepts.Know Your ESM presents quick review questions designed to help ... Leer más

    $116.99 USD

  • Understanding Service Consumers

    de Jochen Wirtz ...
    Series Libro 1 - Winning in Service Markets Series
    In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service? What determines their satisfaction with it after consumption? Without this understanding, no firm can hope to create and deliver services that will result in satisfied customers who will buy again. Understanding Service Consumers is the first ... Leer más

    $4.99 USD

  • Winning In Service Markets: Success Through People, Technology And Strategy

    de Jochen Wirtz ...
    Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. ... Leer más

    $28.99 USD

  • Understanding the Role of Business Analytics

    Some Applications

    Edición de Hardeep Chahal, Jeevan Jyoti, Jochen Wirtz ...
    Series series Business and Management (R0)
    This book encompasses empirical evidences to understand the application of data analytical techniques in emerging contexts. Varied studies relating to manufacturing and services sectors including healthcare, banking, information technology, power, education sector etc. stresses upon the systematic approach followed in applying the data analytical techniques; and also analyses how these techniques ... Leer más

    $89.99 USD

  • Positioning Services in Competitive Markets

    de Jochen Wirtz ...
    Series Libro 2 - Winning in Service Markets Series
    What makes consumers or institutional buyers select, and remain loyal to, one service provider over another? Without knowing which product features are of specific interest to customers, it is hard for managers to develop an appropriate strategy. As competition intensifies in the service sector, it is becoming more important for service organizations to differentiate their products in ways ... Leer más

    $4.99 USD

  • Service Quality and Productivity Management

    de Jochen Wirtz ...
    Series Libro 12 - Winning in Service Markets Series
    The relationship between productivity and customer satisfaction is complex. Service Quality and Productivity Management describes that the quality and productivity are twin paths in creating value for both customers and organizations. This book describes how to improve service quality and productivity, and discusses how to use key tools (including customer feedback systems) to achieve this. This ... Leer más

    $4.99 USD

  • Audiolibro

    Agentic Artificial Intelligence

    Harnessing AI Agents to Reinvent Business, Work, and Life

    de Pascal Bornet, Jochen Wirtz, Thomas H. Davenport, David De Cremer, Brian Evergreen, Phil Fersht, Rakesh Gohel, Shail Khiyara, Nandan Mullakara, Pooja Sund ...
    Narrado por Rory Young ...

    Completo

    14 hora 42 minutos

    A practical, non-technical guide for business leaders, entrepreneurs, and curious minds."Agents are (…) bringing about the biggest revolution in computing since we went from typing commands to tapping on icons." — Bill Gates"AI agents will become the primary way we interact with computers in the future.” — Satya Nadella"The age of agentic AI is here." — Jensen HuangAI Agents—like Jarvis in Iron ... Leer más

    $11.99 USD o gratis con Kobo Plus

  • Pricing Services and Revenue Management

    de Jochen Wirtz ...
    Series Libro 4 - Winning in Service Markets Series
    Creating a viable service requires a business model that allows for the costs of creating and delivering the service, in addition to a margin for profits, to be recovered through realistic pricing and revenue management strategies. However, the pricing of services is complicated. Pricing Services and Revenue Management explains how to set an effective pricing and revenue management strategy that ... Leer más

    $4.99 USD

  • Developing Service Products and Brands

    de Jochen Wirtz ...
    Series Libro 3 - Winning in Service Markets Series
    All service organizations face choices concerning the types of products to offer and how to deliver them to customers. Designing a service product is a complex task that requires an understanding of how the core and supplementary services should be combined, sequenced, and delivered to create a value proposition that meets the needs of target segments. Developing Service Products and Brands is the ... Leer más

    $4.99 USD