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  • Mobile Media

    Content and Services for Wireless Communications

    Series series European Institute for the Media Series
    The proliferation of mobile media in recent years is an international phenomenon, with billions of devices sold annually. Mobile communications are now moving beyond individualized voice to mass media content--text, voice, sound, images, and even video. This will create new types of content that allow media companies and users to interact in new ways. There is a strong interest from the media and ... Leer más

    $55.99 USD

  • Internet Television

    Series series European Institute for the Media Series
    Internet TV is the quintessential digital convergence medium, linking television, telecommunications, the Internet, computer applications, games, and more. Soon, venturing beyond the convenience of viewer choice and control, Internet TV will enable and encourage new types of entertainment, education, and games that take advantage of the Internet's interactive capabilities. What Internet TV is ... Leer más

    $60.99 USD

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  • Platform Revolution

    How Networked Markets Are Transforming the Economy and How to Make Them Work for You

    A practical guide to the new economy that is transforming the way we live, work, and play.Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three ... Leer más

    $12.99 USD

  • The Big Switch: Rewiring the World, from Edison to Google

    Rewiring the World, from Edison to Google

    de Nicholas Carr ...
    “Magisterial. . . . Draws an elegant and illuminating parallel between the late-19th-century electrification of America and today’s computing world.”—SalonHailed as “the most influential book so far on the cloud computing movement” (Christian Science Monitor), The Big Switch makes a simple and profound statement: Computing is turning into a utility, and the effects of this transition will ... Leer más

    $12.99 USD

  • Machine, Platform, Crowd

    Harnessing Our Digital Future

    “A clear and crisply written account of machine intelligence, big data and the sharing economy. But McAfee and Brynjolfsson also wisely acknowledge the limitations of their futurology and avoid over-simplification.” —Financial TimesIn The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they ... Leer más

    $12.99 USD

  • WTF?

    What's the Future and Why It's Up to Us

    de Tim O'Reilly ...
    Can we master the technologies we create before they master us? A "punchy and provocative" assessment by one of Silicon Valley's sharpest observers ( Financial Times).WTF? can be an expression of amazement or of dismay—and today's technology elicits both reactions. In this book, Tim O'Reilly, dubbed "the Oracle of Silicon Valley" by Inc. magazine, explores the upsides—and potential downsides—of ... Leer más

    $14.39 USD o gratis con Kobo Plus

  • Modern Monopolies

    What It Takes to Dominate the 21st Century Economy

    A guide to platform businesses that shows how they work, how to replicate the success of some of history's best platforms, and how to handle disruption."[A] stimulating book . . . The authors are particularly interesting on how modern platform companies are able to outsource much of their innovation." — The Financial Times" Modern Monopolies brilliantly lays out the formula for how to get rich in ... Leer más

    $17.29 USD

  • The Intention Economy

    When Customers Take Charge

    de Doc Searls ...
    Caveat venditor-let the seller bewareWhile marketers look for more ways to get personal with customers, including new tricks with big data,” customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to: Control the flow and use of personal data Build their own loyalty programs Dictate their own terms of service Tell whole markets what they want, how ... Leer más

    $19.99 USD o gratis con Kobo Plus

  • Bring Your Own Device (BYOD)

    The mobile computing challenge

    The increasing use of personal devices such as smartphones and tablets in the workplace is offering an opportunity as well as a challenge to organisations, in particular the IT department. The potential benefits include increased employee productivity and reduced hardware and software costs to the organisation, but the risks from data leakage and malware are also significant. This ebook looks at ... Leer más

    $3.99 USD

  • The Future of Ideas

    The Fate of the Commons in a Connected World

    The Internet revolution has come. Some say it has gone. In The Future of Ideas, Lawrence Lessig explains how the revolution has produced a counterrevolution of potentially devastating power and effect. Creativity once flourished because the Net protected a commons on which widest range of innovators could experiment. But now, manipulating the law for their own purposes, corporations have ... Leer más

    Antes $7.99 USD Ahora $4.99 USD

  • Does It Matter?

    Information Technology and the Corrosion of Competitive Advantage

    Over the last decade, and even since the bursting of the technology bubble, pundits, consultants, and thought leaders have argued that information technology provides the edge necessary for business success. IT expert Nicholas G. Carr offers a radically different view in this eloquent and explosive book. As IT's power and presence have grown, he argues, its strategic relevance has actually ... Leer más

    $25.99 USD o gratis con Kobo Plus

  • Information Rules

    A Strategic Guide to the Network Economy

    In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of ... Leer más

    $28.99 USD o gratis con Kobo Plus