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1 - 12 de 12 resultados para “jim blythe”
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  • Business to Business Marketing Management

    A Global Perspective

    de Alan Zimmerman, Jim Blythe, Nektarios Tzempelikos ...
    Leveraging its distinctive global perspective on the business-to-business (B2B) marketing environment, the fifth edition of this well-regarded textbook provides readers with essential strategies for navigating the increasingly borderless world of B2B marketing today.All chapters have been updated to incorporate contemporary research insights on B2B marketing. New material has been added throughout ... Leer más

    $88.99 USD

  • A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

    de Jim Blythe ...
    Series series Very Short, Fairly Interesting & Cheap Books
    Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven′t heard about in their lectures.Conceived by Chris ... Leer más

    $33.29 USD

  • Essentials of Marketing

    de Jim Blythe, Jane Martin ...
    Learn the skills you need to succeed in your marketing course with this accessible guide.Essentials of Marketing, 7th edition, by Jim Blythe serves as a lively introduction to marketing. The text adopts a practical approach, covering traditional marketing techniques and theories as well as providing the most up-to-date perspectives. Using contemporary case studies, in-chapter examples, and ... Leer más

    $38.99 USD

  • Principles and Practice of Marketing

    de Jim Blythe ...
    When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it′s also about many other things which all aim to create value for customers, from product ... Leer más

    $68.39 USD

  • Demarketing

    Edición de Nigel Bradley, Jim Blythe ...
    We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more". De-marketing tries for the very opposite. Why would a company actively try to decrease demand?There are many good reasons to do so: a firm cannot supply large enough quantities, or wants to ... Leer más

    $73.99 USD

  • Key Concepts in Marketing

    de Jim Blythe ...
    Series series SAGE Key Concepts series
    `If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you′ - Emeritus Professor Michael J Baker`Each section draws the reader in to the story - the what and why of marketing, and also deals well with how. While it is educational and informing it is also a jolly good read′ - Heather Skinner, Principal ... Leer más

    $65.69 USD

  • CIM Coursebook Marketing Essentials

    de Jim Blythe ...
    ‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills ... Leer más

    $65.99 USD

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  • A Master Class in Brand Planning

    The Timeless Works of Stephen King

    Edición de Judie Lannon, Merry Baskin ...
    In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King’s most important articles, each one introduced by a known and respected practitioner who, in turn, ... Leer más

    $54.00 USD

  • Market Research Best Practice

    30 Visions for the Future

    de ESOMAR ...
    Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market research is adapting to an increasingly competitive, demanding and globalised business world and, as the world's leading market research organisation, ESOMAR is providing the platform to showcase latest ... Leer más

    $100.00 USD

  • Exploring Strategic Change

    de Julia Balogun, Veronica Hope Hailey, Stafanie Gustafsson ...
    The full text downloaded to your computerWith eBooks you can:search for key concepts, words and phrasesmake highlights and notes as you studyshare your notes with friendseBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.Upon purchase, you'll gain instant access to t... ... Leer más

    $41.99 USD

  • The Marketer's Handbook

    Reassessing Marketing Techniques for Modern Business

    de Laurie Young ...
    This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively. Its conclusion is that seasoned professionals must use their judgement about when and how to use them, ... Leer más

    $82.00 USD

  • A Handbook of Corporate Communication and Public Relations

    Edición de Sandra Oliver ...
    A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing ne ... Leer más

    $82.99 USD