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“jesko perrey”

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  • Marketing Performance

    How Marketers Drive Profitable Growth

    de Thomas Bauer, Tjark Freundt, Jonathan Gordon, Jesko Perrey, Dennis Spillecke ...
    Drive marketing ROI with an investor's mindset and a proven toolkitTop marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied ... Leer más

    $22.00 USD

  • Retail Marketing and Branding

    A Definitive Guide to Maximizing ROI

    de Jesko Perrey, Dennis Spillecke ...
    Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.The second edition of Retail Marketing and Branding includes the following updates:* New and updated case examples* Updated figures and examples throughout* New interviewers with recent experiences* Additional chapters ... Leer más

    $51.00 USD

  • RETHINKING MARKETING

    Plädoyer für ein neues Mind Set und mutiges Handeln

    de Wolfgang Merkle, Oliver Klein, Frank Dopeide, Godo Röben, Christine Wolburg, Michael Götze, Florian Haller, Dirk Kedrowitsch, Toan Nguyen0, Phillip Böndel1, Kim Alexandra Notz2, Christoph Pietsch3, Christian Rätsch4, Klaus Schmäing5, Matthias Schrader6, Susan Schramm7, Jesko Perrey8, Frank-Michael Schmidt9, Michael Trautmann0, Christian Hegel1, Philip Hitschler-Becker2, Tim Alexander3, Holger Fischer4, Eva Tholen5 ...
    Rethinking MarketingNoch nie war die Bedeutung des Marketings höher als aktuell. In einem noch intensiveren und facettenreicheren Wettbewerb, mit anspruchsvollsten Konsumenten und einem desaströsen Konsumklima wird es für Unternehmen noch wichtiger, sich über ein professionelles und ganzheitliches Marketing zu positionieren. Das kann nur über ein neues Mindset im Marketing gelingen – mit einer ... Leer más

    $37.51 USD

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  • Business Restructuring

    An Action Template for Reducing Cost and Growing Profit

    de Carla Zilka ...
    An effective, long-term strategy for maintaining corporate growth, profit and competitive edgeDepicting a progressive emergent framework for long-term growth, profitability, and success, Business Restructuring: An Action Template for Reducing Cost and Growing Profit employs an integrated approach incorporating several of the most popular methodologies and best-in-class practices into a single ... Leer más

    $41.00 USD

  • The Next CMO

    A Guide to Operational Marketing Excellence

    de Peter Mahoney, Scott Todaro, Dan Faulkner ...
    The role of the Chief Marketing Officer has never been more complex—or more critical. As the marketing profession rapidly evolves, today’s CMOs and tomorrow’s marketing leaders are expected to balance visionary strategy with precise operational execution.The Next CMO: A Guide to Operational Marketing Excellence delivers a practical framework to help you meet that challenge head-on. Drawing on ... Leer más

    $3.99 USD

  • Enterprise Performance Management Done Right

    An Operating System for Your Organization

    de Ron Dimon ...
    Series series Wiley CIO
    A workable blueprint for developing and implementing performance management in order to improve revenue growth and profit marginsEnterprise performance management (EPM) technology has been rapidly advancing, especially in the areas of predictive analysis and cloud-based solutions. Real Enterprise Performance Management introduces a framework for implementing and managing next-generation ... Leer más

    $30.00 USD

  • Transform and Thrive - A step by step guide for successful execution of transformation projects and programs

    A step by step guide to successfully executing organization transformation projects and programs'

    de Sachdeepak Arora ...
    This book is aimed at increasing the success rate of transformation projects and programs. It focuses on providing project management practitioners and business leaders with the qualitative information and knowledge to deliver the envisaged ‘value’ to organizations by successfully executing transformation projects and programs. Organizational transformation projects are among the most challenging ... Leer más

    $14.99 USD o gratis con Kobo Plus

  • Marketing Management Essentials You Always Wanted To Know (Second Edition)

    de Callie Daum, Vibrant Publishers ...
    Series series Self-Learning Management Series
    Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core issues of marketing:· An overview of marketing and marketing management· Creating a strategic marketing plan· Performing market research· Creating and maintaining customer relationships and customer valueMarketing Management Essentials You Always Wanted To Know is ... Leer más

    $9.97 USD o gratis con Kobo Plus

  • Data-Driven Marketing

    The 15 Metrics Everyone in Marketing Should Know

    de Mark Jeffery ...
    NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATIONHow organizations can deliver significant performance gains through strategic investment in marketingIn the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing ... Leer más

    $19.00 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Never Cold Call Again

    Achieve Sales Greatness Without Cold Calling

    de Frank J. Rumbauskas Jr. ...
    "Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."**- Jeffrey Gitomer, Author, Little Red Book of Selling**"You can never get enough of a good thing! Read this book and USE its contents!"- Anthony Parinello, Author, Selling to Vito and Stop Cold ... Leer más

    $12.00 USD

  • Perfect Phrases for Setting Performance Goals

    de Douglas Max, Robert Bacal ...
    Series series Perfect Phrases Series
    Set the bar for outstanding performanceA follow-up to the top-selling Perfect Phrases for Performance Reviews, this book provides managers with phrases and goals that describe expected future performance from their direct reports. A timesaving job aid for any performance review or plan, the book:Makes it easy for managers to set high performance goals for executives, management, or non-managers ... Leer más

    $9.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Retail Store Operations A Complete Guide - 2021 Edition

    de Gerardus Blokdyk ...
    Own your Retail Store Operations Risk with your Retail Store Operations resource. Be your own consultant: Your Retail Store Operations risk becomes your reward with this book and its accompanying digital resources. Cultivate an in-house knowledge base with the self-assessment that cuts out expensive consultants and gives you a competitive edge.RISK MANAGEMENTAssess Retail Store Operations risks ... Leer más

    $55.99 USD o gratis con Kobo Plus