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“jerry hudson”

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  • Advertising and Public Relations Research

    de Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel Bradley ...
    Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and ... Leer más

    $101.99 USD

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  • Secret Formulas of the Wizard of Ads

    de Roy H. Williams ...
    Awards: Wall Street Journal #1 Bestseller 1999 Business Book of the Year In 100 chapters full of wit, wisdom and uncommon good sense, Secret Formulas conjures up more of the Wizard’s provocative observations on advertising, business, and life that won The Wizard of Ads 1998 Business Book of the Year Award—only this time, the book has nuts, bolt, and even more bite! The Wizard’s secret formulas ... Leer más

    $1.99 USD o gratis con Kobo Plus

  • The McGraw-Hill 36-Hour Course: Online Marketing

    de Lorrie Thomas ...
    Series series McGraw-Hill 36-Hour Courses
    A crash course on the most dynamic marketing platform today!Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to ... Leer más

    $18.79 USD

  • Buzzmarketing

    Get People to Talk About Your Stuff

    de Mark Hughes ...
    "There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice CreamThese days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.Mark Hughes has written a breakthrough guide to the art of ... Leer más

    $4.99 USD

  • Unusually Effective: 25 Unusual yet Effective Social Media Marketing Strategies for Creating an Irresistible brand, Ultimate Business Growth and Massive Profits

    de Akshay Desai ...
    An Absolutely No-Fluff guide to Unusual Social Media Marketing StrategiesYou have always wondered how some companies have made it big on social media and if you could do the same??Imagine if you could get your hands on all the behind-the-scene tactics employed by the successful brands..well, you don't have to imagine anymore...here's the answer;Unusually Effective: 25 Unusual yet Effective Social ... Leer más

    Gratis

  • The Adsense Code

    What Google Never Told You about Making Money with Adsense

    de Joel Comm ...
    Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people - an elite club who have uncovered the mysteries of The AdSense Code- put their knowledge to use and receive checks for tens of thousands of dollars from Google. And untold numbers of additional site ... Leer más

    $11.99 USD o gratis con Kobo Plus

  • How to Write Web Copy and Social Media Content

    Spruce up Your Website Copy, Blog Posts and Social Media Content

    de Paul Lima ...
    How to Write Web Copy and Social Media Content: Spruce up Your Website Copy, Blog Posts and Social Media Content is more than an online writing book. While writing for online media is the focus, the book takes writers through the important writing process--showing them how to think before they write. Then it demonstrates how to apply this process to website copy, including structuring copy on ... Leer más

    $0.99 USD o gratis con Kobo Plus

  • Branding For Dummies

    de Bill Chiaravalle, Barbara Findlay Schenck ...
    Discover how brands are created, managed, differentiated, leveraged, and licensedWhether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects ... Leer más

    $18.00 USD

  • Write Persuasive Copy: Flash

    de Jonathan Gabay ...
    The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Write Persuasive Copy helps you to write compelling copy, to show off your communication skills and fulfil your creative potential. ... Leer más

    $2.99 USD

  • Working the Crowd

    Social media marketing for business - Second edition

    de Eileen Brown ...
    Engaging with social media such as Facebook and Twitter is now a key part of global business communications. Blogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or campaign. It includes: sites and blogs for networking; social media brands and reputation; legal ... Leer más

    $31.99 USD

  • E-Book Revolution: The Ultimate Guide To E-Book Success

    de Emily Craven ...
    The updated 2019 edition is here!There is no use kicking and screaming like a 2 year old in the throes of a marathon tantrum – the e-book revolution is here to stay, for better or worse. While every author’s ultimate dream is to sniff the glue binding of the crisp, off-white pages of their first glossy masterpiece, the reality is that most of us will never write a book that exactly fits a ... Leer más

    $3.99 USD

  • Trade Shows

    Marketing your business in less than thirty seconds

    de Donna Dahl ...
    Your trade show presentation is up and ready. The first round of traffic is about to arrive. You move across the aisle and survey your booth. What does your visitor have to do to self-qualify? How does your visitor decide that your tradeshow exhibit is worthy of exploration? Time is a factor. Your visitor is allowing mere seconds to size up your display. Is your presentation creating a positive ... Leer más

    $3.62 USD