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Market-driven management 9/ed

Marketing strategico e operativo

de Jean-Jacques Lambin ...

Il manuale propone una trattazione solida e completa dei problemi e delle decisioni di marketing, adottando una prospettiva internazionale e un'ottica di gestione europea. Mantiene la propria struttura e ricchezza di apparati pedagogici e didattici ed è stato trasversalmente aggiornato nei dati e nelle statistiche. Il manuale si rivolge a docenti, studenti e professionisti, proponendosi come uno ... Leer más

$32.99 USD o gratis con Kobo Plus

Il manuale propone una trattazione solida e completa dei problemi e delle decisioni di marketing, adottando una prospettiva internazionale e un'ottica di gestione europea. Mantiene la propria struttura e ricchezza di apparati pedagogici e didattici ed è stato trasversalmente aggiornato nei dati e nelle statistiche. Il manuale si rivolge a docenti, studenti e professionisti, proponendosi come uno
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Market-Driven Management

Strategic and Operational Marketing

de Jean-Jacques Lambin, Isabelle Schuiling ...

Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process.Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges ... Leer más

$89.99 USD

Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process.Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges
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Changing Market Relationships in the Internet Age

de Jean-Jacques Lambin ...

Series series Hors collections
This volume, which takes the form of an essay, attempts to structure a forward- looking approach to the evolving role of marketing in today’s economy. Many organisations today recognize the need to become more market responsive in view of the growing complexity of the global and interconnected market in which they operate. Internet technology is resulting in an increasingly globalised market, with ... Leer más

$14.99 USD

This volume, which takes the form of an essay, attempts to structure a forward- looking approach to the evolving role of marketing in today’s economy. Many organisations today recognize the need to become more market responsive in view of the growing complexity of the global and interconnected market in which they operate. Internet technology is resulting in an increasingly globalised market, with
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Marketing stratégique et opérationnel - 11e éd.

La démarche marketing dans une perspective responsable

de Jean-Jacques Lambin, Chantal de Moerloose, Nicolas Kervyn ...

Le marketing vit actuellement des transitions fondamentales qui interpellent tous les acteurs de l’économie qu’il s’agisse de la digitalisation de l’information, de l’intelligence artificielle, de la survenance de crises successives (économiques, financières, climatiques, sanitaires …).Si de nombreux marketeurs proposent des réponses citoyennes aux dysfonctionnement sociétaux, il est également ... Leer más

$44.99 USD

Le marketing vit actuellement des transitions fondamentales qui interpellent tous les acteurs de l’économie qu’il s’agisse de la digitalisation de l’information, de l’intelligence artificielle, de la survenance de crises successives (économiques, financières, climatiques, sanitaires …).Si de nombreux marketeurs proposent des réponses citoyennes aux dysfonctionnement sociétaux, il est également
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Problèmes de marketing

20 études de cas

de Jean-Jacques Lambin ...

À travers 20 études de cas européens et américains, ce livre couvre l'ensemble des problèmes de marketing stratégique et opérationnel. Il vient à l'appui de la troisième édition de §Le marketing stratégique§ du même auteur. «Copyright Electre» ... Leer más

$8.99 USD

À travers 20 études de cas européens et américains, ce livre couvre l'ensemble des problèmes de marketing stratégique et opérationnel. Il vient à l'appui de la troisième édition de §Le marketing stratégique§ du même auteur. «Copyright Electre»
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Jab, Jab, Jab, Right Hook

How to Tell Your Story in a Noisy Social World

de Gary Vaynerchuk ...

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.When managers and marketers outline their social media ... Leer más

Antes $11.99 USD Ahora $1.99 USD

Disponible también en: Audiolibro

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.When managers and marketers outline their social media
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Disponible también en: Audiolibro
What's Yours Is Mine

Against the Sharing Economy

de Tom Slee ...

the tech revolution is not a complete triumph: here, from a tech insider, is an informed critique of the sharing economyammunition for growing number of critics of "disruptive" technologywithout store sales, this book has garnered serious attention (and sold more than 2,000 copies)Slee's data has been cited extensively in many places, among them the NY TimesPushing hard for radio media interviews ... Leer más

$8.99 USD

Disponible también en: Audiolibro

the tech revolution is not a complete triumph: here, from a tech insider, is an informed critique of the sharing economyammunition for growing number of critics of "disruptive" technologywithout store sales, this book has garnered serious attention (and sold more than 2,000 copies)Slee's data has been cited extensively in many places, among them the NY TimesPushing hard for radio media interviews
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Disponible también en: Audiolibro
Successful Analytics ebook 2

Gain Business Insights By Managing Google Analytics

de Brian Clifton ...

This new book from the acclaimed author of Advanced Web Metrics puts you in control of your data showing you how to be successful in your organization. This book is for you if you are: - a digital analyst working with Google Analytics and wishing to go to the next level of your career. - a manager of data who needs a solid understanding of best practice website measurement, the capabilities of ... Leer más

$9.99 USD o gratis con Kobo Plus

This new book from the acclaimed author of Advanced Web Metrics puts you in control of your data showing you how to be successful in your organization. This book is for you if you are: - a digital analyst working with Google Analytics and wishing to go to the next level of your career. - a manager of data who needs a solid understanding of best practice website measurement, the capabilities of
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Inbound Marketing and SEO

Insights from the Moz Blog

de Rand Fishkin, Thomas Høgenhaven ...

Learn from the leading resource on the latest inbound marketing techniquesAs the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks ... Leer más

$20.00 USD

Learn from the leading resource on the latest inbound marketing techniquesAs the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks
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Complete B2B Online Marketing

de William Leake, Lauren Vaccarello, Maura Ginty ...

Learn to take full advantage of search and social media for B2B marketingBusiness-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the ... Leer más

$24.00 USD

Learn to take full advantage of search and social media for B2B marketingBusiness-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the
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The Truth Machine

The Blockchain and the Future of Everything

de Michael J. Casey, Paul Vigna ...

"Views differ on bitcoin, but few doubt the transformative potential of Blockchain technology. The Truth Machine is the best book so far on what has happened and what may come along. It demands the attention of anyone concerned with our economic future." —Lawrence H. Summers, Charles W. Eliot University Professor and President Emeritus at Harvard, Former Treasury SecretaryFrom Michael J. Casey and ... Leer más

$12.99 USD

"Views differ on bitcoin, but few doubt the transformative potential of Blockchain technology. The Truth Machine is the best book so far on what has happened and what may come along. It demands the attention of anyone concerned with our economic future." —Lawrence H. Summers, Charles W. Eliot University Professor and President Emeritus at Harvard, Former Treasury SecretaryFrom Michael J. Casey and
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Mobile Marketing For Dummies

de Michael Becker, John Arnold ...

Straightforward advice on building and launching a mobile marketing planMobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains ... Leer más

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Straightforward advice on building and launching a mobile marketing planMobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains
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Market-driven management 9/ed

Market-Driven Management

Changing Market Relationships in the Internet Age

Marketing stratégique et opérationnel - 11e éd.

Problèmes de marketing

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Jab, Jab, Jab, Right Hook

What's Yours Is Mine

Successful Analytics ebook 2

Inbound Marketing and SEO

Complete B2B Online Marketing

The Truth Machine

Mobile Marketing For Dummies

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