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  • Consumer Behaviour

    Understanding Consumers in a Digital Landscape

    With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape.Consumer Behaviour combines theoretical underpinnings with real-world practice to provide comprehensive, up-to-date coverage of the subject. It explores how consumer behaviour has evolved with the impact of technology, ... Leer más

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  • Architecting the Digital Future: Platforms, Design, and Application

    Edición de Jean-Éric Pelet ...
    In today’s evolving technological landscape, the design and structure of digital systems shape how we interact, work, and innovate. As digital platforms become pivotal to everyday life, the focus shifts toward new systems that are scalable, secure, intuitive, and user centered. This requires a careful balance between technical architecture, design thinking, and practical application to ensure ... Leer más

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  • Advanced Web Applications and Progressing E-Learning 2.0 Technologies in Higher Education

    Edición de Jean-Éric Pelet ...
    With the relevant use of internet technologies such as Web 2.0 tools, e-learning can be a way to teach students anywhere at any time. Quality internet connection and a mobile device, such as a smartphone or tablet, offer students the capacities to grow along with knowledge, lectures, and helpful advice for learning in good conditions. Advanced Web Applications and Progressing E-Learning 2.0 ... Leer más

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  • Mobile Platforms, Design, and Apps for Social Commerce

    Edición de Jean-Éric Pelet ...
    While social interactions were once a personal endeavor, more contact is now done virtually. Mobile technologies are an ever-expanding area of research which can benefit users on the organizational level, as well as the personal level. Mobile Platforms, Design, and Apps for Social Commerce is a critical reference source that overviews the current state of personal digital technologies and ... Leer más

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  • Handbook of Research on User Experience in Web 2.0 Technologies and Its Impact on Universities and Businesses

    Edición de Jean-Éric Pelet ...
    As various areas of discipline continue to progress into the digital age, diverse modes of technology are being experimented with and ultimately implemented into common practices. Mobile products and interactive devices, specifically, are being tested within educational environments as well as corporate business in support of online learning and e-commerce initiatives. There is a boundless stock ... Leer más

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  • E-Learning 2.0 Technologies and Web Applications in Higher Education

    Edición de Jean-Eric Pelet ...
    Once considered the traditional approach to education, brick and mortar institutions are no longer the norm due to e-learning technologies. Populations are turning into ubiquitous human beings, and educational practices are reflecting this change. E-Learning 2.0 Technologies and Web Applications in Higher Education compiles the latest empirical research findings in the area of e-learning and ... Leer más

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  • User Behavior in Ubiquitous Online Environments

    As mobile technologies grow in popularity and widespread use, more and more applications—from banking software to online education—make their way to smartphones, tablets, and other such mobile devices. To be truly effective, organizations must adapt to this changing online landscape and the paradigm of anytime, anywhere access. User Behavior in Ubiquitous Online Environments explores how users ... Leer más

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  • E-commerce

    Comment concevoir, réaliser et piloter votre site

    Depuis son apparition en 1994, le e-commerce voit ses chiffres augmenter continuellement. Le e-commerce français est aujourd'hui dans le top 5 mondial et représente 72 milliards d'euros de CA par an - en croissance à deux chiffres - répondant aux besoins de près de 40 millions de Français pour un panier moyen de 2000 euros par an. Le m-commerce (sur mobile) correspond pour l'instant à 20% des ... Leer más

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  • Aide-mémoire - Communication digitale

    Avec la révolution digitale, les modalités de production, de réception et de propagation du discours sont transformées.Cet aide-mémoire vise à comprendre et appréhender les transformations de la communication liées au digital, tant sur la relation émetteur/récepteur, que sur l'entreprise elle-même. Il permet ensuite d'assimiler toutes les notions indispensables de la communication digitale: ... Leer más

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    In a world increasingly awash in information, the field of information science has become an umbrella stretched so broadly as to threaten its own integrity. However, while traditional information science seeks to make sense of information systems against a social, cultural, and political backdrop, there exists a lack of current literature exploring how such transactions can exert force in the ... Leer más

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  • Web Design and Development: Concepts, Methodologies, Tools, and Applications

    To ensure the efficacy of online documentation, web designers pay careful consideration to a number of factors when developing their products, including audience, visual appeal, and content. Utilizing the latest tools and techniques is imperative to developing quality and competitive web content. Web Design and Development: Concepts, Methodologies, Tools, and Applications explores the use of ... Leer más

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  • Modern Entrepreneurship and E-Business Innovations

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    Technology has emerged as an important component in businesses and organizations by allowing for modern innovations through the internet and other information and communication technologies. Modern Entrepreneurship and E-Business Innovations provides advanced knowledge of e-entrepreneurship and innovation as well as emerging theories, applications and challenges. This book is an essential ... Leer más

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