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  • Retail 101: The Guide to Managing and Marketing Your Retail Business

    YOU CAN COMPETE WITH THE BIG-BOX STORES!Whether you're a seasoned merchant or retail newbie, Retail 101 is the guide you need to successfully manage, market, and grow your retail business, brick and mortar or online. From two of today's top retail thought leaders, Retail 101 serves both as a strategic planning guide and as a hands-on practical reference that answers your critical questions along ... Leer más

    $22.99 USD

  • Wholesale 101: A Guide to Product Sourcing for Entrepreneurs and Small Business Owners : A Guide to Product Sourcing for Entrepreneurs and Small Business Owners

    A Guide to Product Sourcing for Entrepreneurs and Small Business Owners

    Learn the Secrets to Succeeding in Global TradeWholesale 101 provides the tools and insight you need to launch a successful business by combining various platforms—B2B sites, trade shows, trading companies, and others--into a powerful product sourcing strategy.Whether you're looking to drop ship from wholesalers and manufacturers or import product direct to sell in your store, this unparalleled ... Leer más

    $19.99 USD

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    Confessions from the Marketing Trenches

    Practical tips on using the web to boost your business, no matter what business you're inEveryone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, ... Leer más

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  • The Power of Habit

    Why We Do What We Do in Life and Business

    NEW YORK TIMES BESTSELLER • MORE THAN 3 MILLION COPIES SOLD • This instant classic explores how we can change our lives by changing our habits.“Few [books] become essential manuals for business and living. The Power of Habit is an exception.”—Financial TimesA WALL STREET JOURNAL AND FINANCIAL TIMES BEST BOOK OF THE YEARIn The Power of Habit, award-winning busines... ... Leer más

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  • Public Opinion

    In "Public Opinion," Walter Lippmann presents an incisive exploration of the mechanisms that shape public attitudes and beliefs in democratic societies. This seminal work, published in 1922, utilizes a blend of journalism and social psychology to dissect the processes of perception and propaganda. Lippmann argues that the way information is presented influences public understanding, thereby ... Leer más

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  • The New Rules of Green Marketing

    Strategies, Tools, and Inspiration for Sustainable Branding

    Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman ... Leer más

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  • 52 Sales Management Tips

    The Sales Managers' Success Guide

    de Steven Rosen ...
    This book is designed for sales managers who struggle within a corporate environment that doesn’t always support them or their development needs. Whether you are a sales executive, senior sales leader or a new, experienced or aspiring sales manager I’m confident you will find this book to be a valuable guide to consult whenever you are experiencing problems. Front line sales managers are facing ... Leer más

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  • Changeology

    How to enable groups, communities and societies to do things they’ve never done before

    de Les Robinson ...
    A toolkit for effective change, packed with useful information on how to influence the behaviour of human beings for the better.The pressing issues of today clamour for solutions, yet to a surprising degree past and present efforts to effect social change have been based on little more than hunches. This book dispels many of the myths that prevent social change projects from succeeding, and ... Leer más

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  • Brand Success

    How the World's Top 100 Brands Thrive and Survive

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    Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and ... Leer más

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  • Visual Merchandise Display

    Visual Merchandise Display: How to create a beautiful yet profitable display- Have you ever wondered why some retail stores are constantly jam pack while others remain empty even in a crammed shopping mall?- Why do shoppers choose one retail store over the other?- What can you do to make your store the shoppers' choice?***You might be wondering if this book is so good why I am selling it for such ... Leer más

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  • The Art of Social Selling

    Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks

    de Shannon Belew ...
    This book presents a detailed methodology for growing sales and expanding their customer base via Facebook, Twitter, LinkedIn, Pinterest, and other social media platforms.Internet marketing strategies have evolved well past the days of purchasing banner space on popular websites and hoping the right customers stumble upon it during their late-night searches. With the explosion of social media ... Leer más

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  • Building Digital Culture

    A Practical Guide to Successful Digital Transformation

    WINNER: CMI Management Book of the Year Awards 2018 - Management Futures CategoryBuilding Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data ... Leer más

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