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  • Revealed

    Using Remote Personality Profiling to Influence, Negotiate and Motivate

    Series series Business and Management (R0)
    It is not always possible to interview or meet people face-to-face before significant negotiations or decisions have to be made. They may be business competitors or candidates for an important leadership role. Revealed is a book for those who need to assess others and make decisions about people, without being able to meet and interview them ... Leer más

    $49.99 USD

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  • The Public Relations Writer's Handbook

    The Digital Age

    The second edition of the Public RelationsWriters Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to ... Leer más

    $12.99 USD o gratis con Kobo Plus

  • The SAGE Handbook of Public Relations

    Edición de Robert L. Heath ...
    An unparalleled guide to the theory and practice of public relationsReflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice.Key FeaturesPresents major theories in the words of the leading ... Leer más

    $140.39 USD

  • Coaching with Colleagues 2nd Edition

    An Action Guide for One-to-One Learning

    A new up-to-date overview of coaching effectiveness with practical case studies to demonstrate how these techniques are applied in real businesses. Using well-known coaching approaches in business and devoting additional attention to internal coaching practices this is a distinct, rigorous yet accessible guide to coaching approaches and practice. ... Leer más

    $53.99 USD

  • Public Relations

    A Practical Approach

    de Ellen Gunning ...
    Presents & positions the strategic roles and functions of Public Relations within general Marketing and Business objectivesIllustrates new examples, case studies, quotations, and current trends from established practices in IrelandIntroduces all specialist areas of PR such as sponsorship, corporate image, crisis management, financial PR, etc. concluding with a future industry analysis for each ... Leer más

    $20.99 USD o gratis con Kobo Plus

  • Managing a Public Relations Firm for Growth and Profit, Second Edition

    de Alvin C Croft ...
    The one-of-a-kind how-to book that puts effective agency management strategies at your fingertipsThe classic text that describes in detail how to successfully manage and market a public relations firm, has been completely updated with three new chapters and is now more than 50% longer. This one-of-a-kind new edition is bursting with creative tips, instructions, philosophies, theories, and guidance ... Leer más

    $63.99 USD

  • How to Have the Final Say

    The tools you need to win any argument

    de 50minutes ...
    Series series Coaching
    Ready to take your career to the next level? Find out everything you need to know about dealing with debates and verbal confrontations with this practical guide.Being able to put your point of view across effectively and persuade other people to accept your ideas is a major asset in the workplace, but many people still struggle with it. However, thanks to the simple tips and tricks outlined in ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Effective PR: Be Your Own Expert: Teach Yourself

    de Angela Murray ...
    PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full.Effective PR: Be Your Own Expert: covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using PR professionals. Current trends and technologies ... Leer más

    $1.99 USD

  • Handbook of Niche Marketing

    Principles and Practice

    de Art Weinstein ...
    Get closer to tailor made marketing!Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique ... Leer más

    $94.99 USD

  • The Crisis Manager

    Facing Disasters, Conflicts, and Failures

    Series series Routledge Communication Series
    Responding to the era of crises in which we now live, The Crisis Manager offers wise counsel for anticipating and responding to crises as well as taking the steps required to reduce the impact of these events. Spotlighting the reality of crisis at levels ranging from local to global, author Otto Lerbinger helps readers understand the approaches and ways of thinking required for successful crisis ... Leer más

    $120.99 USD

  • The Language of Museum Communication

    A Diachronic Perspective

    Series series Social Sciences (R0)
    This volume explores the evolution of the language of museum communication from 1950 to the present day, focusing on its most salient tool, the press release. The analysis is based on a corpus of press releases issued by eight high-profile British and American museums, and has been carried out adopting corpus linguistics and genre analysis methodologies. After identifying the typical features of ... Leer más

    $49.99 USD

  • Pistols to Press: Lessons on Communication From an FBI Agent and Spokesman

    de Jeff Lanza ...
    Retired FBI Agent and author Jeff Lanza discusses his latest book. "Pistols to Press" is about Jeff Lanza's career as an FBI Special Agent and his transition to one of the Bureau's most widely recognized and effective spokesman. The delightful anecdotes - how he dealt with likes of Larry King and Connie Chung - provide powerful lessons to help the reader become a more effective communicator.Jeff ... Leer más

    $9.99 USD o gratis con Kobo Plus