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  • Reimagine Pricing

    How AI is Changing Everything

    de Jan Y. Yang ...
    Series series Artificial Intelligence (R0)
    This book highlights the transformative potential of AI-enabled pricing, showing how it empowers businesses to unlock revenue, optimize customer experiences, and gain a competitive edge. By combining cutting-edge AI technologies with actionable strategies, it offers a comprehensive roadmap for organizations looking to move from reactive, manual pricing processes to proactive, data-driven systems ... Leer más

    $31.99 USD

  • The Pricing Puzzle

    How to Understand and Create Impactful Pricing for Your Products

    de Jan Y. Yang ...
    Series series Business and Management (R0)
    The price of virtually any product or service can reveal intriguing stories. The author looks back at his own decade-long pricing journey and shares some of the most exciting and insightful pricing stories, allowing readers to see the world from a different angle. From pricing a chilled Coke in Tehran, to iPhone, to explaining the fall of MUJI, this book reveals the rationales behind and outcomes ... Leer más

    $23.99 USD

  • The Pricing Compass

    Finding the Solution to Your Pricing Puzzle

    de Jan Y. Yang ...
    Series series Business and Management (R0)
    This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage. It not only details the key activities leading to result-driven pricing strategies and execution but also addresses the most important pillars of good pricing governance. To do so, ... Leer más

    $40.99 USD

  • Chinese Electric Vehicle Trailblazers

    Navigating the Future of Car Manufacturing

    Series series Business and Management (R0)
    From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts.Chinese automakers are gradually establishing themselves as the new trendsetters in the automotive industry as they make technological advances in various fields, especially in ... Leer más

    $49.99 USD

  • Preisgestaltung neu denken

    Wie KI alles verändert

    de Jan Y. Yang ...
    Series series Business and Economics (German Language)
    Dieses Buch hebt das transformative Potenzial KI-gestützter Preisgestaltung hervor und zeigt, wie Unternehmen dadurch Umsatzpotenziale erschließen, Kundenerlebnisse optimieren und sich einen Wettbewerbsvorteil verschaffen können. Durch die Kombination modernster KI-Technologien mit umsetzbaren Strategien bietet es einen umfassenden Fahrplan für Organisationen, die von reaktiven, manuellen ... Leer más

    $18.99 USD

  • Chinese M&As in Germany

    An Integration Oriented and Value Enhancing Story

    Series series Business and Management (R0)
    Chinese companies have been increasingly active in outbound investment in recent years, with Germany the third largest destination in Europe. Adopting an analytical approach and utilizing case studies and expert interviews, this book examines Chinese mergers and acquisitions (M&As) in Germany, with a focus on the companies’ business growth, particularly the integration process and subsequent ... Leer más

    $49.99 USD

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    The Four Global Forces Breaking All the Trends

    Our intuition on how the world works could well be wrong. We are surprised when new competitors burst on the scene, or businesses protected by large and deep moats find their defenses easily breached, or vast new markets are conjured from nothing. Trend lines resemble saw-tooth mountain ridges.The world not only feels different. The data tell us it is different. Based on years of research by the ... Leer más

    $11.99 USD

  • Chips and Change

    How Crisis Reshapes the Semiconductor Industry

    How the chip industry has responded to a series of crises over the past twenty-five years, often reinventing itself and shifting the basis for global competitive advantage.For decades the semiconductor industry has been a driver of global economic growth and social change. Semiconductors, particularly the microchips essential to most electronic devices, have transformed computing, communications, ... Leer más

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  • CHINAMERICA: The Uneasy Partnership that Will Change the World

    de Handel Jones ...
    From a leading global economic analyst, the definitive look at the costs and benefits of competing with China“A must read for anyone seeking to understand the emergence of China as a major industrial power and how profoundly it is changing the world economy."—Dr. Henry Kressel, author of Competing for the Future: How Digital Innovations are Changing the WorldConventional wisdom pits China against ... Leer más

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  • In the Shadow of the Dragon

    The Global Expansion of Chinese Companies--and How It Will Change Business Forever

    That China has long dominated the lower end of the US manufacturing industry is old news. But authors Winter Nie and William Dowell enlighten readers to the looming reality that China’s extending global reach now threatens to squeeze out higher-end manufacturing markets, too--including technology, financial services, transportation, and energy. From the cost-efficiency of the Chinese marketplace, ... Leer más

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  • Automotive Global Value Chain

    The Rise of Mega Suppliers

    Series series Routledge Advances in Management and Business Studies
    Today, some suppliers have grown increasingly powerful and in certain cases, earn revenues that rival or even exceed that of their automaker clients. In the pre-globalisation period, automakers wielded absolute power over their significantly smaller suppliers. This book reveals the upending of this relationship, with the gradual shift in the balance of power from automakers to their suppliers in ... Leer más

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  • Generative AI: The Insights You Need from Harvard Business Review

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    The future of AI is here.The world is transfixed by the marvel (and possible menace) of ChatGPT and other generative AI tools. It's clear Gen AI will transform the business landscape, but when and how much remain to be seen. Meanwhile, your smartest competitors are already navigating the risks and reaping the rewards of these new technologies. They're experimenting with new business models around ... Leer más

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