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1 - 12 de 12 resultados para “jan lies”
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  • Krisenmarketing

    Gezielt handeln in der Corona-Krise und bei anderen unerwarteten Ereignissen

    de Jan Lies ...
    Dieses Buch schließt die Lücke zum Marketing in rezessiven Zeiten und stellt Kompetenzen in der Krisenbewältigung bereit. Dabei stehen Krisen im Mittelpunkt, die überraschend auftreten und sofortiges Handeln erfordern. Dazu gehören die Corona-Pandemie 2020, aber auch Betriebsunfälle und Skandale. Die Aufgabe und der Erfolgsbeitrag Ihres neuen Krisenmarketings besteht nicht zuletzt darin, mit ... Leer más

    $34.99 USD o gratis con Kobo Plus

  • Systems Theory and Agile Brand Management

    The Educative View of Branding

    de Jan Lies ...
    Series series Systems Thinking
    Brands started out as communication tools to influence the image of companies or products (inside-out thinking) but have developed into channels of social forces. Powerful brands impact not just customer decisions but also markets and social institutions, such as fashion trends, city life, or even social movements. This book explores the implications of Niklas Luhmann’s theory of social systems ... Leer más

    $64.99 USD

  • Praxis des PR-Managements

    Strategien - Instrumente - Anwendung

    Edición de Jan Lies ...
    Series series Business and Economics (German Language)
    Der Leser dieses Buches erhält nicht nur einen Überblick über PR-Begriffe, PR-Instrumente (Medienarbeit, Krisenkommunikation, Leitbildprozesse etc.) und PR-Strategien (Positionierungsstrategien, Markenstrategie etc.). Ihm werden darüber hinaus auch handlungsrelevante Strukturen aufgezeigt, indem Public Relations („öffentliche Beziehungen“) als Umgebungsstrukturen unternehmerischen oder politischen ... Leer más

    $35.99 USD

  • Die Digitalisierung der Kommunikation im Mittelstand

    Auswirkungen von Marketing 4.0

    de Jan Lies ...
    Series series Business and Economics (German Language)
    Das essentialthematisiert vier zentrale Entwicklungen, die die Praxis und Theorie von Marketing und Unternehmenskommunikation prägen: Marketing 4.0, Mittelstandskommunikation, Marketing-Mix und die Annäherung von Marketing und PR, wie sie beispielsweise bei Pokémon Go zu finden ist. Dabei geht es unter anderem um die Notwendigkeit des menschen-zentrierten Marketings und um die Relevanz der ... Leer más

    $17.99 USD

  • Theorien des PR-Managements

    Geschichte - Basiswissenschaften - Wirkungsdimensionen

    Edición de Jan Lies ...
    Series series Business and Economics (German Language)
    Jan Lies stellt grundlegend die Basiswissenschaften sowie ausgewählte PR-Theorien vor. Dabei löst er den scheinbaren Widerspruch zwischen den betriebswirtschaftlich-funktionalistischen Theorien auf der einen Seite und den kommunikationswissenschaftlich-soziologischen Theorien auf der anderen Seite auf und führt zur system-funktionalistischen Synthese. Dieses Buch richtet sich an Dozierende und ... Leer más

    $28.99 USD

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  • Design Thinking for Strategic Innovation

    What They Can't Teach You at Business or Design School

    de Idris Mootee ...
    A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkitsAs many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and ... Leer más

    $22.00 USD

  • Experience Design

    A Framework for Integrating Brand, Experience, and Value

    de Patrick Newbery, Kevin Farnham ...
    Bridge the gap between business and design to improve the customer experienceBusinesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how ... Leer más

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  • Transforming Your Leadership Culture

    de John B. McGuire, Gary Rhodes ...
    Series Libro 120 - J-B CCL (Center for Creative Leadership)
    CCL fellows McGuire and Rhodes replace the common and popular myth that change in organizational culture is beyond the reach of mere mortals. They offer a practical guide for achieving feasible culture transformation by helping leaders see how leading the culture and managing the operations are two sides of the same coin. The book provides guidance and resources that helps leaders decide: (1) what ... Leer más

    $46.00 USD

  • The Power of the 2 x 2 Matrix

    Using 2 x 2 Thinking to Solve Business Problems and Make Better Decisions

    de Alex Lowy, Phil Hood ...
    By studying the work of hundreds of the most original and effective business minds, the authors present a common architecture that illuminates exceptional analysis and creative performance. 2 x 2 Thinking is characterized by a fundamental appreciation for the dynamic and complex nature of business. The best strategists go out of their way to tackle dilemmas rather than merely solve problems. They ... Leer más

    $57.00 USD

  • Dialogic Organization Development

    The Theory and Practice of Transformational Change

    Edición de Gervase R. Bushe, Robert J. Marshak ...
    A Dynamic New Approach to Organizational ChangeDialogic Organization Development is a compelling alternative to the classical action research approach to planned change. Organizations are seen as fluid, socially constructed realities that are continuously created through conversations and images. Leaders and consultants can help foster change by encouraging disruptions to taken-for-granted ways of ... Leer más

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  • Flawed Advice and the Management Trap:How Managers Can Know When They're Getting Good Advice and When They're Not

    How Managers Can Know When They're Getting Good Advice and When They're Not

    de Chris Argyris ...
    Flawed Advice and the Management Trap: How Managers Can Know When They're Getting Good Advice and When They're Not is the first book to show how and why so much of today's business advice is flawed, and how managers and executives can better evaluate advice given to their firms Practitioners and scholars agree that businesses in the coming millennium will be managed differently than firms of the ... Leer más

    $38.69 USD

  • Mba Admissions Strategy: From Profile Building To Essay Writing

    de Avi Gordon, Windy Dryden ...
    This accessible, well-written book is a must-have for the aspiring MBA applicant. The 2nd edition of MBA Admissions Strategy is an essential guide to the four aspects of a successful, competitive business school application. ... Leer más

    $29.99 USD