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  • The Missing Curriculum

    Navigating The Realities of Modern Medicine

    Series Libro 1 - The Missing Curriculum
    The Missing Curriculum™: Navigating the Realities of Modern Medicine explores the critical lessons physicians are rarely taught during formal medical training but must navigate throughout their professional lives. While medical education excels at teaching anatomy, physiology, diagnosis, and procedural skill, it often leaves physicians underprepared for the realities that shape professional ... Leer más

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  • Clients for Life

    How Great Professionals Develop Breakthrough Relationships

    Finally, the book that all professionals frustrated with fleeting client loyalty and relentless price pressure have waited for—the first in-depth, guide to developing lasting client relationships.Millions of people in this country earn their livings by serving clients, and their numbers are growing every day. Unfortunately, far too few develop the skills and strategies needed to rise to the top in ... Leer más

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  • Firms of Endearment

    How World-Class Companies Profit from Passion and Purpose

    Today’s best companies get it. From retail to finance and industries in between, the organizations who recognize that doing good is good business are becoming the ultimate value creators. They’re changing their culture and generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because it’s simply politically ... Leer más

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  • The Global Rule of Three

    Competing with Conscious Strategy

    Series series Business and Management (R0)
    **Finalist for the 2022 Leonard L. Berry Marketing Book Award from the American Marketing Association, which recognizes the top marketing books annually**In our increasingly digital, mobile, and global world, the existing theories of business and economics have lost much of their appeal with the phenomenal rise of Chindia, the reality of Brexit, the turmoil caused by the Covid-19 pandemic, and the ... Leer más

    $28.99 USD

  • The Business School in the Twenty-First Century

    Emergent Challenges and New Business Models

    Questions about the status, identity and legitimacy of business schools in the modern university system continue to stimulate debate amongst deans, educational policy makers and commentators. In this book, three world experts share their critical insights on management education and new business school models in the USA, Europe and Asia, on designing the business school of the future, and how to ... Leer más

    $69.99 USD

  • The 4 A's of Marketing

    Creating Value for Customer, Company and Society

    The authors present a powerful and tested approach that helps managers see a business’s every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness. Taken together, these attributes are called the "4A’s." The 4A framework derives from a customer-value perspective based on the ... Leer más

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  • The Sustainability Edge

    How to Drive Top-Line Growth with Triple-Bottom-Line Thinking

    Series series Rotman-UTP Publishing - Business and Sustainability
    Business leaders need to embrace sustainability in order to ensure the lasting success of their organizations. Co-authors Suhas Apte and Jagdish Sheth bring their expertise from practice and from academia to illustrate how business leaders can embed sustainability in a truly holistic and transformative way.Through an examination of such companies as Walmart, AT&T, IKEA and the Tata Group, Apte and ... Leer más

    $31.99 USD

  • The Rule of Three

    Surviving and Thriving in Competitive Markets

    Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few examples:McDonald's, Burger King, and Wendy'sGeneral Mills, Kellogg, and PostNike, Adidas, and ReebokBank of America, Chase Manhattan, and Banc OneAmerican, United, and DeltaMerck, Johnson & Johnson, and Bristol-Myers SquibbBased on ... Leer más

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    Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol?Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transforming social responsibility into social innovation and revolutionizing the way we think about the role ... Leer más

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  • What Were They Thinking?

    Unconventional Wisdom About Management

    Every day companies and their leaders fail to capitalize on opportunities because they misunderstand the real sources of business success.Based on his popular column in Business 2.0, Jeffrey Pfeffer delivers wise and timely business commentary that challenges conventional wisdom while providing data and insights to help companies make smarter decisions. The book contains a series of short chapters ... Leer más

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  • Managing Innovation In Healthcare

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    'The book would be a great text for advanced healthcare students, as it is chock-full of fair-minded and complete discussions of different scholarly views. The book contains the musts of excellent text books too: ample caselets, boxes and figures that illustrate key concepts; chapter summaries; and a distillation of key concepts and further reading suggestions stud every chapter. It is useful for ... Leer más

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  • Marketing 3.0

    From Products to Customers to the Human Spirit

    Understand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the ... Leer más

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