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Designing Experiences

de J. Robert Rossman, Ph.D., Mathew D. Duerden, Ph.D. ...

In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly ... Leer más

$21.99 USD

In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly
... Leer más
Design de experiências

de J. Robert Rossman, Mathew D. Duerden, B. Joseph Pine II ...

Traducido por Carol Colffield ...

Em uma economia cada vez mais baseada em experiências, as marcas que entregam vivências incríveis conquistam o público e se destacam em termos de imagem. No entanto, muitas empresas ainda têm dificuldade de implementar uma estratégia que supere a simples oferta de produtos e serviços. Os diversos conceitos, técnicas e abordagens que constituem a área de design de experiências estão dispersos em ... Leer más

$6.99 USD

Em uma economia cada vez mais baseada em experiências, as marcas que entregam vivências incríveis conquistam o público e se destacam em termos de imagem. No entanto, muitas empresas ainda têm dificuldade de implementar uma estratégia que supere a simples oferta de produtos e serviços. Os diversos conceitos, técnicas e abordagens que constituem a área de design de experiências estão dispersos em
... Leer más
Designing Experiences

de J. Robert Rossman, Ph.D., Mathew D. Duerden, Ph.D. ...

In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly ... Leer más

$28.99 USD

In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly
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Brainfluence

100 Ways to Persuade and Convince Consumers with Neuromarketing

de Roger Dooley ...

Practical techniques for applying neuroscience and behavior research to attract new customersBrainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to ... Leer más

$15.00 USD

Disponible también en: Audiolibro

Practical techniques for applying neuroscience and behavior research to attract new customersBrainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to
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Disponible también en: Audiolibro
Designing for Growth

A Design Thinking Tool Kit for Managers

de Tim Ogilvie, Jeanne Liedtka ...

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to ... Leer más

$20.99 USD

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to
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BRAND sense

Sensory Secrets Behind the Stuff We Buy

de Martin Lindstrom ...

In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable results.Based on the largest study ever conducted on how our five senses affect the creation of brands, ... Leer más

$12.99 USD

In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable results.Based on the largest study ever conducted on how our five senses affect the creation of brands,
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Website Branding for Small Businesses

Secret Strategies for Building a Brand, Selling Products Online, and Creating a Lasting Community

de Nathalie Nahai ...

With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won’t suffice and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion to the brand. This is where Nathalie Nahai, The Web Psychologist, steps in.Nahai expertly draws ... Leer más

$13.99 USD

With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won’t suffice and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion to the brand. This is where Nathalie Nahai, The Web Psychologist, steps in.Nahai expertly draws
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Experiential Marketing

How to Get Customers to Sense, Feel, Think, Act, Relate

de Bernd H. Schmitt ...

Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for ... Leer más

$14.99 USD

Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for
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Winning Body Language for Sales Professionals: Control the Conversation and Connect with Your Customer—without Saying a Word

de Mark Bowden ...

Building on his classic guide Winning Body Language, master communications expert Mark Bowden reveals essential nonverbal strategies that help win salesWhether calling on a potential client for the first time, delivering a presentation, analyzing a client's needs, or making a sale, how the message is delivered matters as much as—or more than—what's being said. Winning Body Language for Sales ... Leer más

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Building on his classic guide Winning Body Language, master communications expert Mark Bowden reveals essential nonverbal strategies that help win salesWhether calling on a potential client for the first time, delivering a presentation, analyzing a client's needs, or making a sale, how the message is delivered matters as much as—or more than—what's being said. Winning Body Language for Sales
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The Complete Idiot's Guide to Study Skills

Boost Your GPA with Time- and Brain-Saving Strategies

de Randall S. Hansen ...

Study smarter, not harder!Every high school and college student would love to know how to get the highest grades with the least amount of effort. This book gives students a guiding philosophy for every class, every time, laying the foundation for lifelong learning. With the wisdom gained from these tips, success stories from other students, and mini-assessments, they’ll be empowered to succeed in ... Leer más

$7.99 USD

Study smarter, not harder!Every high school and college student would love to know how to get the highest grades with the least amount of effort. This book gives students a guiding philosophy for every class, every time, laying the foundation for lifelong learning. With the wisdom gained from these tips, success stories from other students, and mini-assessments, they’ll be empowered to succeed in
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The Strategic Designer

Tools & Techniques for Managing the Design Process

de David Holston ...

Providing insight on how to be a successful and strategic designer, David Holston answers many of the questions plaguing the profession today, including how to boost efficiency and enhance creativity.The design profession has been asking itself some important questions lately:How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in ... Leer más

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Providing insight on how to be a successful and strategic designer, David Holston answers many of the questions plaguing the profession today, including how to boost efficiency and enhance creativity.The design profession has been asking itself some important questions lately:How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in
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The Accelerated Learning Handbook: A Creative Guide to Designing and Delivering Faster, More Effective Training Programs

de Dave Meier ...

Discover how today's corporations are benefiting from accelerated learning to speed training time, improve results, and reduce costs.Accelerated learning is the use of music, color, emotion, play, and creativity to involve the whole student and enliven the learning experience. The Accelerated Learning Handbook is the first definitive book to explain state-of-the-art accelerated learning techniques ... Leer más

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Discover how today's corporations are benefiting from accelerated learning to speed training time, improve results, and reduce costs.Accelerated learning is the use of music, color, emotion, play, and creativity to involve the whole student and enliven the learning experience. The Accelerated Learning Handbook is the first definitive book to explain state-of-the-art accelerated learning techniques
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“j robert rossman”

Designing Experiences

Design de experiências

Designing Experiences

La gente que leyó estos también disfrutó

Brainfluence

Designing for Growth

BRAND sense

Website Branding for Small Businesses

Experiential Marketing

Winning Body Language for Sales Professionals: Control the Conversation and Connect with Your Customer—without Saying a Word

The Complete Idiot's Guide to Study Skills

The Strategic Designer

The Accelerated Learning Handbook: A Creative Guide to Designing and Delivering Faster, More Effective Training Programs

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