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  • Events Project Management

    This book provides events management students with an accessible and essential introduction to project management.Written by both academics and industry experts, Events Project Management offers a unique blend of theory and practice to encourage and contextualise project management requirements within events settings. Key questions include: What is project management? How does it connect to events ... Leer más

    $82.99 USD

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  • Onward

    How Starbucks Fought for Its Life without Losing Its Soul

    In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success.In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most ... Leer más

    Antes $9.99 USD Ahora $4.99 USD

  • How to Open & Operate a Financially Successful Import Export Business

    The import export business is not just for large corporations. In fact, small- to mid-size businesses account for 97 percent of U.S. exporters, so an individual armed with the right information can get in on this enormous industry.Billions of dollars in merchandise and goods are exchanged each day in the global marketplace, and these products are bought, sold, represented, and distributed ... Leer más

    $24.99 USD o gratis con Kobo Plus

  • Public House and Beverage Management

    de Michael Flynn ...
    'Public House & Beverage Management' provides students with a practical guide to the management aspects of the licensed trade industry. 'Public House & Beverage Management' introduces students to: * Key players * Variations in service offer * Types of management arrangement (managed, leased, tenanted, franchise, freehouse) * Customers and segments * Labour markets and employees * Key elements in ... Leer más

    $70.99 USD

  • International Place Branding Yearbook 2012

    Managing Smart Growth and Sustainability

    Edición de F. Go, R. Govers ...
    Series series Business and Management (R0)
    This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth. ... Leer más

    $49.99 USD

  • Recent Advances in Tourism Marketing Research

    In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores exciting new approaches to conducting ... Leer más

    $33.99 USD

  • Developments in Tourism Research

    Edición de David Airey, John Tribe ...
    Series series Routledge Advances in Tourism
    This book aims to be a showcase for cutting edge research offering a high-edited selection of the best paper submitted to the 2006 tourism conference at the University of Surrey, which itself is a celebration of 40 years of tourism education at the University. The emphasis of the book is on contributions which offer new insights and approaches to tourism research rather than case studies or ... Leer más

    $171.99 USD

  • Battlefield Events

    Landscape, commemoration and heritage

    Series series Routledge Advances in Event Research Series
    Battlefield Events: Landscape, Commemoration and Heritage is an investigative and analytical study into the way in which significant landscapes of war have been constructed and imagined through events over time to articulate specific narratives and denote consequence and identity. The book charts the ways in which a number of landscapes of war have been created and managed from an events ... Leer más

    $68.99 USD

  • Tourism and Economic Development

    Case Studies from the Indian Ocean Region

    Edición de R.N. Ghosh, M.A.B. Siddique ...
    Series series New Directions in Tourism Analysis
    Tourism has increasingly become a vital element in the economic development of the Indian Ocean region. This volume brings together leading tourism and economics experts from the region to discuss the wide range of problems and issues raised by the increasing significance of tourism such as: tourism and development; dimensions of and assault on rural and urban poverty; empowerment of women; women ... Leer más

    $64.99 USD

  • The Tourism Education Futures Initiative

    Activating Change in Tourism Education

    As the world faces many serious challenges informed, courageous and mindful leadership is needed for a better future. The Tourism Education Futures Initiative (TEFI) is the collective effort of a group of innovative, thoughtful and committed scholars and industry leaders seeking to provide vision, knowledge, and a framework for tourism education programs that promote global citizenship and ... Leer más

    $49.99 USD

  • Culture and Society in Tourism Contexts

    Series Libro 17 - Tourism Social Science Series
    This book strives to understand the social and cultural dynamics in Mediterranean tourism destinations through ethnographic examples and case studies from places including Greece, Spain, Morocco, Croatia, Lebanon, France, and Crete. Exploring themes such as globalization, cosmopolitanism, leisure mobilities, power, and late capitalism, this volume analyzes the blurring edges of tourism and ... Leer más

    $147.99 USD

  • Advances in Hospitality and Leisure

    Edición de Joseph S. Chen ...
    Series Libro 8 - Advances in Hospitality and Leisure
    Assessment and outcomes evaluation have become increasingly important in librarianship. Although initially used in educational contexts to measure student learning, the strategy has migrated to other contexts such as hiring, employee development, overall organizational and institutional successes, measuring the outcomes of projects and operational changes, and self assessment at the personal level ... Leer más

    $136.99 USD