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  • The Art of Digital Branding

    de Ian Cocoran ...
    Here’s the definitive guide to building a Web presence that will increase revenue, improve customer relations, and enhance brand loyalty. Author Ian Cocoran, a digital brand expert, explains traditional branding and how the same principles can be applied to Web sites, no matter what the industry. Chapters cover the entire range of site content: color schemes and menu formats and the pivotal roles ... Leer más

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  • The Gamification Toolkit

    Dynamics, Mechanics, and Components for the Win

    Take your gamification efforts to the next levelWhen The Economist covered Kevin Werbach and Dan Hunter's new book For the Win in 2012, they referred to gamification as a "management craze." Since then, gamification has proved to be much more than a fleeting fad: it is a global movement. For the Win has been published globally in English, Chinese, Japanese, Korean, Russian, and Spanish, and more ... Leer más

    $4.99 USD

  • Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader

    de John Rossman ...
    “Reading this book is like having Jeff Bezos advise me.”—Eric Martinez, Founder and CEO of ModjoulThe former Amazon executive who launched and scaled Amazon Marketplace delivers the ultimate playbook on how to “think like Amazon” and succeed in the digital age.“What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times ... Leer más

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  • X: The Experience When Business Meets Design

    de Brian Solis ...
    Welcome to a new era of business in which your brand is defined by those who experience it.Do you know how your customers experience your brand today?Do you know how they really feel?Do you know what they say when you re not around?In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands ... Leer más

    $25.00 USD

  • People Powered

    How Communities Can Supercharge Your Business, Brand, and Teams

    de Jono Bacon ...
    What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven ... Leer más

    $9.49 USD

  • The Elements of Resume Style

    Essential Rules for Writing Resumes and Cover Letters That Work

    de Scott Bennett ...
    There are so many vital questions when it comes to building a résumé today, but only one way to be assured you’re getting the right answers--by asking a hiring expert.Building your résumé should be one of the easier parts to the job interview process, but it’s actually becoming one of the most stressful aspects. What kind of résumé will spark the employer’s interest? Which kind most often get ... Leer más

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  • Business Gamification For Dummies

    The easy way to grasp and use gamification concepts in businessGamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience ... Leer más

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  • Computer Training

    Used By Fortune 500 Companies Free Online Computer Training, Computer Programming Training, Computer Training In Software, Computer Training Books, Computer Training For Seniors

    The complete guide to computer software, computer software services, best computer software, computer software programs, computer software books, computer software tutorials that's stuffed with step-by-step techniques for professional results. ... Leer más

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  • Psychology of Web Design

    Volume 1

    Series series Smashing eBooks
    Among the most important ingredients for successful Web designs are creativity, planning, coding and design skills. However, many people forget that various psychological factors also play an important role when making design decisions. Psychology of Web Design (eBook #16) gives you insights on how the human brain deals with different elements, colors, contrast, symmetry and balance. Combining ... Leer más

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  • The Art of Community

    Building the New Age of Participation

    de Jono Bacon ...
    Online communities provide a wide range of opportunities for supporting a cause, marketing a product or service, or building open source software. The Art of Community helps you recruit members, motivate them, and manage them as active participants. Author Jono Bacon offers experiences and observations from his 14-year effort to build and manage communities, including his current position as ... Leer más

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  • Everything You've Wanted To Know About Advertising & Media ... But Were Too Afraid To Ask

    de Ben Shepherd ...
    Advertising & Media has a curiosity crisis.It’s a rarely acknowledged but widely known problem: many people in the advertising industry, and new and prospective entrants,feel uncomfortable showing curiosity about key knowledge areas in advertising and media. And as advertising and media becomes more complex, the challenge of insufficient ‘information transfer’ is becoming even greater. This book ... Leer más

    $9.30 USD

  • Shipping Greatness

    Practical lessons on building and launching outstanding software, learned on the job at Google and Amazon

    Need a shortcut to a degree in shipping great software? Successful team leaders must have an extremely broad skill set to find the right product, work through a complex and ever-changing development process, and do it all incredibly quickly. In this guide, Chris Vander Mey provides a simplified, no-BS approach to the entire software lifecycle, distilled from lessons he learned as a manager at ... Leer más

    $18.99 USD