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1 - 12 de 12 resultados para “iain macrury”
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  • Digital Advertising Evolution

    Edición de Iain MacRury, Danae Manika ...
    Series series Routledge Media and Cultural Studies Handbooks
    This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advertising— in practice, communication, and commercial process.Providing a wide-ranging and multi-disciplinary account of a complex contemporary moment for promotional communications, Digital Advertising Evolution charts recent and profound shifts in the ... Leer más

    $64.99 USD

  • The Dynamics of Advertising

    de Jackie Botterill, Iain MacRury, Barry Richards ...
    The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management. ... Leer más

    $79.99 USD

  • Buy This Book

    Studies in Advertising and Consumption

    de Mica Nava, Andrew Blake, Iain MacRury, Barry Richards ...
    Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research.Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ... Leer más

    $58.99 USD

  • London After Recession

    A Fictitious Capital?

    de Iain MacRury ...
    The City has long been the main generator of London's wealth and, needless to say, the impact of the Economic Crisis in the recent years on the City has greatly affected the wider urban and surrounding region, not to say country as a whole. This book examines the impact of the recession and discusses London's future trajectory as an entrepreneurial city and capital of the United Kingdom. While ... Leer más

    $76.99 USD

  • The Inner World of Doctor Who

    Psychoanalytic Reflections in Time and Space

    de Iain MacRury, Michael Rustin ...
    Series series The Psychoanalysis and Popular Culture Series
    As Doctor Who approaches its fiftieth anniversary recent series have taken the show to new heights in terms of popular appeal and critical acclaim.The Doctor and his TARDIS-driven adventures, along with companions and iconic monsters, are now recognised and enjoyed globally. The time is ripe for a detailed analytic assessment of this cultural phenomenon. Focussing on the most recent television ... Leer más

    $44.99 USD

  • The Advertising Handbook

    de Sean Brierley, Jonathan Hardy, Iain Macrury, Helen Powell ...
    Series series Media Practice
    The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate ... Leer más

    $68.99 USD

  • Olympic Cities: 2012 and the Remaking of London

    de Iain MacRury ...
    Series series Design and the Built Environment
    Drawing upon historical, cultural, economic and socio-demographic perspectives, this book examines the role of a sporting mega-event in promoting urban regeneration and social renewal. Comparing cities that have or will be hosting the event, it explores the political economy of the games and the changing role of the state in creating post-industrial metropolitan spaces. It evaluates the changing ... Leer más

    $76.99 USD

  • Advertising

    de Iain MacRury ...
    Series series Routledge Introductions to Media and Communications
    Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.Advertising provides a clear and easy guide to a ... Leer más

    $55.99 USD

  • Mapping the Media-Marketing Ecology

    de Jonathan Hardy, Iain MacRury, Patricia Núñez Gómez ...
    Series series Routledge Critical Advertising Studies
    This text examines the ongoing convergence of marketing and media across industries and formats and offers an authoritative analysis of branded content and forms of media- marketing integration.Drawing on the findings of the three- year Branded Content Governance Project, this book outlines the expansion of mediamarketing ecologies , from marketers, agencies, and media to include platforms, ... Leer más

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