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“hugh davidson”

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  • Offensive Marketing

    de Hugh Davidson ...
    Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of ... Leer más

    $76.99 USD

  • The Committed Enterprise

    de Hugh Davidson ...
    It is easier to describe vision and values than implement them. However this updated paperback edition of The Committed Enterprise shows how to achieve success by understanding the needs of stakeholders and maximising them.It details the Seven Best Practices for making vision and values work and is based on research with leaders from 125 leading enterprises worldwide. Using a unique format to ... Leer más

    $60.99 USD

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  • Force For Change

    How Leadership Differs from Management

    de John P. Kotter ...
    The critics who despair of the coming of imaginative, charismatic leaders to replace the so-called manipulative caretakers of American corporations don't tell us much about what leadership actually is, or, for that matter, what management is either. Now, John P. Kotter, who focused on why we have a leadership crisis in The Leadership Factor shows here, with compelling evidence, what leadership ... Leer más

    $16.99 USD

  • Change Management In A Week

    Managing Change In Seven Simple Steps

    de Mike Bourne ...
    Change management just got easierIf an organization does not change in response to the environment in which it is operating, it will ultimately fail. Just as people have to change and adapt according to their circumstances, so do organizations. No one can deny that managing change is a difficult and sometimes painful task. It is complex and can be emotionally draining, involving a range of skills ... Leer más

    $2.99 USD

  • Making Sense of Business: A No-Nonsense Guide to Business Skills for Managers and Entrepreneurs

    de Alison Branagan ...
    Determined businesspeople find ways of getting started even when they don't know how.  At some point, many entrepreneurs and managers feel they need to acquire new skills and brush up on existing ones in order to achieve targets, make money, and avoid mistakes.Making Sense of Business helps readers do just that, with expert guidance on key skills such as selling, presenting, and negotiating, and ... Leer más

    $14.99 USD

  • What You Need to Know about Leadership

    de Jeff Grout, Liz Fisher ...
    What You Need to Know About LeadershipBusiness Needs Leaders. Every day, good and bad leaders make and break organizations. If you want to get anywhere in your career, showing leadership is crucial.So what do you really need to know about leadership?Find out:What it's all aboutWhy vision mattersHow you can build a great teamWhy leaders need to motivate and inspire the people around them</l... ... Leer más

    $13.00 USD

  • What You Need to Know about Strategy

    de Jo Whitehead ...
    In any career in business, chances are that the time will come when someone will ask you to do a strategy for something. Too often, this will be a cue for stress at work and sleepless nights.What You Need to Know about Strategy shows that it doesn’t have to be like this. Taking you step-by-step through the basics of what you need to know to come up with a great strategy, it shows:That getting the ... Leer más

    $13.00 USD

  • The 20 Ps of Marketing

    A Complete Guide to Marketing Strategy

    de David Pearson ...
    Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethics. As the business landscape has transformed so have the fundamental areas ... Leer más

    $35.99 USD

  • Who Cares Wins

    How to enhance your bottom line through socially responsible business

    de David Jones ...
    Series series Financial Times Series
    Written by the CEO of Havas Worldwide, this book shows you how to use social media to engage with customers and grow your business. This isn't a book about social media and the inexorable rise of Facebook and Twitter. Nor is it a book about CSR or business doing good. Instead it's actually the first book that recognises that far from being two separate subjects, they are intrinsically interlinked. ... Leer más

    $12.99 USD

  • The Employer Brand

    Bringing the Best of Brand Management to People at Work

    de Simon Barrow, Richard Mosley ...
    Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this ... Leer más

    $62.00 USD

  • Enterprise: Entrepreneurship and Innovation

    de Robin Lowe ...
    Enterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialisation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation. It has a clear structure that is easy for the reader to follow and it focuses on enterprising behaviour. The text contains:* case studies and ‘pause and reflect’ situations for the ... Leer más

    $94.99 USD

  • How to Effectively Market and Manage a Business Coaching Firm

    de Romeo Richards ...
    How to Effectively Market and Manage a Business Coaching Firm aims to dispel the myth in the coaching professions that long gruelling hours of work equal success. As an entrepreneur coach, success comes from working on not in your coaching business.An acquaintance of mine recently opened a coaching Firm. From the moment he opened the firm, he has been working ten to fifteen hours per day, six days ... Leer más

    $9.99 USD o gratis con Kobo Plus