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1 - 12 de 12 resultados para “horacio falcao”
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  • Pharma, Prices and Power

    Reshaping Pharmaceutical Pricing Negotiations for a Healthier Future

    de Horacio Falcão, Rodrigo Gouveia, Hervé Lamarque ...
    Series series Business and Management (R0)
    This book brings a negotiation perspective to healthcare. It opens the hidden box of pricing and reimbursement (P&R) negotiations, showing their huge impact on global healthcare systems and how they could be drastically improved.The authors offer a comprehensive and unique negotiation-based analysis of healthcare systems worldwide, highlighting the historical, structural, and ethical challenges ... Leer más

    $98.99 USD

  • Value Negotiation

    How to Finally Get the Win-Win Right

    de Horacio Falcao ...
    Value Negotiation: How to Finally Get the Win-Win Right examines the complicated world of negotiation and provides a simple and practical approach in helping negotiators learn how to consistently deliver the highest possible value at the lowest possible risk in the widest range of situations.The textbook consists of three parts: in Become a Negotiator, challenge yourself to rethink your ... Leer más

    $35.99 USD

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  • The Truth About the Drug Companies

    How They Deceive Us and What to Do About It

    de Marcia Angell ...
    During her two decades at The New England Journal of Medicine, Dr. Marcia Angell had a front-row seat on the appalling spectacle of the pharmaceutical industry. She watched drug companies stray from their original mission of discovering and manufacturing useful drugs and instead become vast marketing machines with unprecedented control over their own fortunes. She saw them gain nearly limitless ... Leer más

    $11.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Building Biotechnology

    Biotechnology Business, Regulations, Patents, Law, Policy and Science

    de Yali Friedman ...
    Building Biotechnology helps readers understand the business of biotechnology, how to start and manage biotechnology companies, and how to better service the needs of biotechnology companies. This acclaimed book describes the convergence of scientific, political, regulatory, and commercial factors that drive the biotechnology industry and define its scope. In addition to its popularity among ... Leer más

    $53.99 USD

  • The Cost Disease: Why Computers Get Cheaper and Health Care Doesn't

    de William J. Baumol, Monte Malach, Ariel Pablos-Mendez, Lillian Gomory Wu ...
    The exploding cost of health care in the United States is a source of widespread alarm. Similarly, the upward spiral of college tuition fees is cause for serious concern. In this concise and illuminating book, well-known economist William J. Baumol explores the causes of these seemingly intractable problems and offers a surprisingly simple explanation. Baumol identifies the "cost disease" as a ... Leer más

    $21.99 USD

  • Healthcare Investing: Profiting from the New World of Pharma, Biotech, and Health Care Services

    de Les Funtleyder ...
    Is your portfolio in peak health?Ranking among the world's largest markets, the $2.5 trillion health care industry is growing at an unprecedented rate. According to Miller Tabak + Co.'s health care strategist Les Funtleyder, major structural renovations to the system are imminent. “Health care is entering an era of reform,” Funtleyder writes, “and with reform comes change and the opportunity for ... Leer más

    $48.99 USD

  • From Breakthrough to Blockbuster

    The Business of Biotechnology

    de Donald L. Drakeman, Lisa N. Drakeman, Nektarios Oraiopoulos ...
    Financial Times Business Top Title March 2022 How could a large collection of small companies, most with fewer than 50 employees, rise to compete with Big Pharma, one of the world's most breathtakingly expensive and highly regulated industries? Beginning in the 1970s, several scientific breakthroughs promised to transform the creation of new medicines. As investors sought to capitalize on these ... Leer más

    $25.69 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Principles of Pharmaceutical Marketing

    de Mickey C. Smith Ph.D. ...
    Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant “real world” approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually ... Leer más

    $64.99 USD

  • Pharmaceutical Market Access in Developed Markets

    de Güvenç Koçkaya, Albert Wertheimer ...
    Market access is the process by which a pharmaceutical company gets its product available on the market after having obtained a marketing authorization from a regulatory agency and by which the product becomes available for all patients for whom it is indicated as per its marketing authorization.It covers a group of activities intended to provide access to the appropriate medicine for the ... Leer más

    $10.99 USD o gratis con Kobo Plus

  • Frontiers in Market Access

    de Kasem Akhras ...
    The book is divided into eight chapters that covers key aspects of pharmaceutical market access in emerging markets. From understanding the healthcare environment, to the personal and organizational mindset, to pricing, market access solutions and negotiations. The book is based on practical experience that gives the reader knowledge and know-how to apply practical market access solutions to ... Leer más

    $11.99 USD

  • The U.S. Healthcare Ecosystem: Payers, Providers, Producers

    de Lawton Robert Burns ...
    An Essential Guide to the Processes and Operational Complexities of the U.S. Healthcare SystemA Doody's Core Title for 2024 & 2023!The U.S. Healthcare Ecosystem serves as an expert navigator through the complicated and often confusing environment where healthcare payers, healthcare providers, and producers of healthcare technologies all interact. This thorough resource provides expert insight and ... Leer más

    $68.99 USD

  • Fundamentals of Market Access for Pharmaceuticals

    de Eric Bouteiller, Annie Chicoye ...
    ”Because at the heart of the apparent conflict between public health concerns and capitalistic interests, market access for pharmaceuticals is largely driven by political considerations, the difference with usual consumer goods being that pharmaceuticals are saving lives or years of life in good health”.If pharmaceutical companies are to innovate, they must be incentivised with prices that reflect ... Leer más

    $40.49 USD