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1 - 12 de 12 resultados para “hind almerekhi”
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  • Understanding Audiences, Customers, and Users via Analytics

    An Introduction to the Employment of Web, Social, and Other Types of Digital People Data

    de Bernard J. Jansen, Kholoud K. Aldous, Joni Salminen, Hind Almerekhi, Soon-gyo Jung ...
    Series series Synthesis Collection of Technology (R0)
    This book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics strategy, data gathering approaches, data preprocessing, data quality assessment, analytical methods, tools, and validation methods. The book includes chapters explaining web analytics, social media analytics, and how to create an ... Leer más

    $40.99 USD

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  • Trustworthy Online Controlled Experiments

    A Practical Guide to A/B Testing

    de Ron Kohavi, Diane Tang, Ya Xu ...
    Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, ... Leer más

    $36.99 USD

  • The UX Book

    Process and Guidelines for Ensuring a Quality User Experience

    de Rex Hartson, Pardha S. Pyla ...
    The UX Book, winner of a 2013 Most Promising New Textbook Award from the Text and Academic Authors Association, is a comprehensive textbook on designing interaction to ensure a quality user experience. Combining breadth, depth, and practical applications, this book takes a time-tested process-and-guidelines approach that provides readers with actionable methods and techniques while retaining a ... Leer más

    $80.99 USD

  • Making Software

    What Really Works, and Why We Believe It

    de Andy Oram, Greg Wilson ...
    Many claims are made about how certain tools, technologies, and practices improve software development. But which claims are verifiable, and which are merely wishful thinking? In this book, leading thinkers such as Steve McConnell, Barry Boehm, and Barbara Kitchenham offer essays that uncover the truth and unmask myths commonly held among the software development community. Their insights may ... Leer más

    $25.99 USD

  • UX Simplified: Models & Methodologies

    de Samir Dash ...
    "UX Simplified: Models & Methodologies" covers basic models and methodologies that are revolved around User Experience (UX). The discussed topics include User Experience, Information Architecture, User Interface, Usability models, User Centered Design (UCD), User Centered Software Design (UCSD), different Software Lifecycles (SDLC) and how usability models fit into SDLC models.The following topics ... Leer más

    $2.00 USD o gratis con Kobo Plus

  • User Experience Foundations

    de Nick de Voil ...
    Making user experience (UX) central to development of a product, service or system enhances customer satisfaction, resulting in higher conversion rates and a stronger brand presence. This book provides a reasoned and authoritative description of what UX is, why it works and what tools and techniques are involved, in line with the BCS Foundation Certificate in User Experience, based on ISO 9241-210 ... Leer más

    $28.99 USD

  • User Experience Re-Mastered

    Your Guide to Getting the Right Design

    de Chauncey Wilson ...
    User Experience Re-Mastered: Your Guide to Getting the Right Design provides an understanding of key design and development processes aimed at enhancing the user experience of websites and web applications. The book is organized into four parts. Part 1 deals with the concept of usability, covering user needs analysis and card sorting—a tool for shaping information architecture in websites and ... Leer más

    $46.99 USD

  • Software & Systems Requirements Engineering: In Practice

    de Brian Berenbach, Juergen Kazmeier, Arnold Rudorfer, Daniel J. Paulish ...
    Proven Software & Systems Requirements Engineering Techniques"Requirements engineering is a discipline used primarily for large and complex applications. It is more formal than normal methods of gathering requirements, and this formality is needed for many large applications. The authors are experienced requirements engineers, and this book is a good compendium of sound advice based on practical ... Leer más

    $61.99 USD

  • Agile Processes, in Software Engineering, and Extreme Programming

    17th International Conference, XP 2016, Edinburgh, UK, May 24-27, 2016, Proceedings

    Edición de Helen Sharp, Tracy Hall ...
    Series series Springer Nature Proceedings Computer Science
    This book contains the refereed proceedings of the 17th International Conference on Agile Software Development, XP 2016, held in Edinburgh, UK, in May 2016.While agile development has already become mainstream in industry, this field is still constantly evolving and continues to spur an enormous interest both in industry and academia. To this end, the XP conference attracts a large number of ... Leer más

    Gratis

  • Deep Text

    Using Text Analytics to Conquer Information Overload, Get Real Value from Social Media, and Add Big(ger) Text to Big Data

    de Tom Reamy ...
    Deep text is an approach to text analytics that adds depth to our ability to utilize a growing mass of unstructured text the world is drowning in. Here, author Tom Reamy explains what deep text is and surveys its many uses and benefits. He describes applications and development best practices, discusses business issues including ROI, provides how-to advice and instruction, and offers guidance on ... Leer más

    $29.99 USD o gratis con Kobo Plus

  • User-Centered Agile Methods

    de Hugh Beyer ...
    Series series Synthesis Lectures on Human-Centered Informatics
    With the introduction and popularization of Agile methods of software development, existing relationships and working agreements between user experience groups and developers are being disrupted. Agile methods introduce new concepts: the Product Owner, the Customer (but not the user), short iterations, User Stories. Where do UX professionals fit in this new world? Agile methods also bring a new ... Leer más

    $22.99 USD

  • Handbook of Data Quality

    Research and Practice

    Edición de Shazia Sadiq ...
    Series series Computer Science (R0)
    The issue of data quality is as old as data itself. However, the proliferation of diverse, large-scale and often publically available data on the Web has increased the risk of poor data quality and misleading data interpretations. On the other hand, data is now exposed at a much more strategic level e.g. through business intelligence systems, increasing manifold the stakes involved for individuals ... Leer más

    $49.99 USD