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“herve mathe”

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  • Living Innovation: Competing In The 21st Century Access Economy

    de Herve Mathe ...
    Living Innovation: Competing in the 21st Century Access Economy explores how the digital revolution has empowered customers, and how organizations have to innovate to gain a deeper understanding of user needs. Stepping away from the traditional mindset of products being the foremost concern of an organization, this book elaborates on how service value and the management of customer relationships ... Leer más

    $51.99 USD

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  • Contagious

    Why Things Catch On

    de Jonah Berger ...
    The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk ... Leer más

    $13.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The Complete Guide to Finding the Birds of Australia

    de Richard Thomas, Sarah Thomas, David Andrew, Alan McBride ...
    First published in 1994, The Complete Guide to Finding the Birds of Australia was the first ever book of its type in Australia – a complete guide to locating every resident bird species in Australia, plus supplementary information on where to find rarities, migratory species and logistical information. This fully revised second edition expands on the best-selling appeal of the first, describing ... Leer más

    $30.99 USD

  • Marketing Metaphoria

    What Deep Metaphors Reveal About the Minds of Consumers

    de Gerald Zaltman, Lindsay H. Zaltman ...
    Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success ... Leer más

    $21.99 USD o gratis con Kobo Plus

  • Authenticity

    What Consumers Really Want

    de James H. Gilmore, B. Joseph Pine II ...
    Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell-or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, ... Leer más

    $25.99 USD o gratis con Kobo Plus

  • The Money Illusion

    de Irving Fisher ...
    In economics, money illusion refers to the tendency of people to think of currency in nominal, rather than real, terms. In other words, the numerical/face value (nominal value) of money is mistaken for its purchasing power (real value). This is false, as modern fiat currencies have no inherent value and their real value is derived from their ability to be exchanged for goods and used for payment ... Leer más

    $1.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The Disney Way: Harnessing the Management Secrets of Disney in Your Company, Third Edition

    de Bill Capodagli, Lynn Jackson ...
    “Dream, Believe, Dare, Do . . .”Though four simple words, this carefully crafted credo lies at the heart of Walt Disney’s enviable empire and has led The Walt Disney Company to prosperity for decades.As foremost experts on Disney, authors Bill Capodagli and Lynn Jackson return with an updated and expanded third edition of The Disney Way to show how organizations can incorporate this four-pillared ... Leer más

    $21.39 USD

  • Neuroscience of Preference and Choice

    Cognitive and Neural Mechanisms

    Edición de Raymond J. Dolan, Tali Sharot ...
    One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the preferences that guide choice. From preferences determining mundane purchases, to social preferences ... Leer más

    $74.99 USD

  • Team Building Program "Action Takers." Ready To Run Team Building Event For Team Building Professionals.

    de Nauris Svika ...
    This book is a manual and access to a 100% ready to run team building event for team building professionals.Clear, step-by-step instructions help you to make your own professional and attractive team building event fast, cheap and super simple.Additionally you can get access to downloadable resources (printable tasks, .xls based score tables, etc.) that will make the event organization easier. ... Leer más

    $9.95 USD o gratis con Kobo Plus

  • Intervention in the Modern UK Brewing Industry

    de J. Spicer, C. Thurman, J. Walters ...
    Series series Business and Management (R0)
    This is the story of the radical intervention carried out by the Thatcher administration in response to 1986-89 Monopolies and Mergers Commission inquiry into brewing. It describes the creation of big brewers, the official investigations into what many saw as an uncompetitive structure and the damaging consequences for consumers and licensees. ... Leer más

    $49.99 USD

  • Watchdogs and Whistleblowers

    A Reference Guide to Consumer Activism

    Edición de Stephen Brobeck, Robert N. Mayer ...
    This book is the most comprehensive and up-to-date source of information about ways in which consumer activism has reshaped the economic and political well-being of citizens in the United States and around the world.This all-encompassing collection of information about consumer activism and the consumer movement will provide students, public officials, business groups, and other activists with a ... Leer más

    $89.99 USD

  • Unleashing the Innovators

    How Mature Companies Find New Life with Startups

    de Jim Stengel, Tom Post ...
    Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues--or risk losing their way. By working with startup companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, says that legacy companies can renew themselves: by acquiring new technology and creating new business lines ... Leer más

    $4.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro