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1 - 12 de 12 resultados para “helen short”
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  • Managerial Labour Markets in Small and Medium-Sized Enterprises

    de Pooran Wynarczyk, Robert Watson, David J. Storey, Helen Short, Kevin Keasey ...
    Series series Routledge Library Editions: Small Business
    Focussing on the relatively few small firms which grew rapidly, this book, originally published in 1993 uses face-to-face interviews as well as published records to identify and analyse the managerial factors most closely associated with successful small firms. The volume concentrates on the following key managerial issues:In what respects do the managerial backgrounds and aspirations of the ... Leer más

    $57.99 USD

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  • Thinking about the Future: Guidelines for Strategic Foresight (2nd edition)

    de Andy Hines ...
    Thinking about the Future, by Andy Hines and Peter Bishop, distills the expertise of three dozen senior foresight professionals into a set of essential guidelines for carrying out successful strategic foresight. Presented in a highly scannable yet personable style, each guideline includes an explanation and rationale, key steps, a case example, and resources for further study. The 115 guidelines ... Leer más

    $6.99 USD o gratis con Kobo Plus

  • Entrepreneurship

    A Very Short Introduction

    de Paul Westhead, Mike Wright ...
    Series series Very Short Introductions
    There has been an explosion of interest in entrepreneurs in the popular media, as well as in business, policy, and education. But what do entrepreneurs do? What is entrepreneurship and why is it important? What is distinctive about entrepreneurs? And where do they come from? In this Very Short Introduction Paul Westhead and Mike Wright weave a pathway through the debates about entrepreneurship, ... Leer más

    $7.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Economic Approaches to Organization

    de Sytse Douma, Hein Schreuder ...
    This text explains in a non-technical way different economic approaches (including game theory, agency theory, transaction costs economics, economics of strategy and evolutionary approaches) using practical real-world examples to aid understanding of how the concepts relate to economic and organisational problems in the world today.This book is unique in the market in its attempt to make the link ... Leer más

    $48.99 USD

  • Strategic Marketing Management

    de Richard M.S. Wilson ...
    This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:* Where are we now? - Strategic and marketing analysis* Where do we want to be? - Strategic direction and strategy formulation* How might we get there? - Strategic choice* Which way is best? - Strategic ... Leer más

    $107.99 USD

  • Services Marketing Management

    de Peter Mudie, Angela Pirrie ...
    Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements.This new edition has been thoroughly revamped to include pedagogical features such as exercises and mini cases throughout the text ... Leer más

    $77.99 USD

  • Key MBA Models

    The 60+ Models Every Manager And Business Student Needs To Know

    de Julian Birkinshaw, Ken Mark ...
    Key MBA Models is a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline – from Strategy and Finance to Marketing and Accounting – and distils them into concise summaries of what they are and how to apply them.Written by London Business School Professor Julian Birkinshaw, it covers the essential models that all ... Leer más

    $22.99 USD

  • Entrepreneurship and Innovation

    Theory, Practice and Context

    de Tim Mazzarol, Sophie Reboud ...
    Series series Business and Management (R0)
    This book provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the reader’s thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard. The book is ... Leer más

    $116.99 USD

  • The Sixth Sense

    Accelerating Organizational Learning with Scenarios

    de Kees van der Heijden, Ron Bradfield, George Burt, George Cairns, George Wright ...
    This book helps managers move beyond the idea that the future of business will resemble the past and allows them to use scenarios to imagine multiple perspectives. The concepts of organizational realities, experience, and beliefs are explored to encourage and embrace change in business organizations for a successful future. ... Leer más

    $47.00 USD

  • MBA In A Week

    All The Insights Of A Master Of Business Administration Degree In Seven Simple Steps

    de Alan Finn ...
    MBA In A Week is a simple and straightforward way to get the edge in business, giving you everything you really need to know in just seven short chapters. Every day it focuses on one area of MBA study, from global business, finance and accounting, to strategy, marketing and operations management.This book distils the most practical business insights of an MBA into easy-to-digest bite-sized chunks, ... Leer más

    Antes $4.99 USD Ahora $2.99 USD

  • Knowledge Creation and Management

    New Challenges for Managers

    de Kazuo Ichijo, Ikujiro Nonaka ...
    This book presents the latest management ideas in knowledge creation and management in readable and non-technical chapters. Leading experts have contributed chapters in their fields of expertise. Each distils his or her subject in a chapter that is accessible to managers who want to learn what can be applied to their organizations without the distracting details of research methodology. Each ... Leer más

    $69.99 USD

  • Risk Management in Projects

    de Martin Loosemore, John Raftery, Charles Reilly, David Higgon ...
    Project managers in construction and civil engineering need to base their decisions on realistic information about risk and public perceptions of risk. This second edition of the original practical and straightforward text retains the easy-to-read format, but has been expanded to encompass the entire risk management process and to give a fuller presentation of how risk is generally perceived.Two ... Leer más

    $73.99 USD