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The Advertising Handbook

de Sean Brierley, Jonathan Hardy, Iain Macrury, Helen Powell ...

Series series Media Practice
The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate ... Leer más

$68.99 USD

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate
... Leer más
Promotional Culture and Convergence

Markets, Methods, Media

de Helen Powell ...

The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions.Promotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional ... Leer más

$68.99 USD

The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions.Promotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional
... Leer más
Why Marry a Man You Don't Need

A Candid Conversation About Marriage, Money, Success, and the Black Woman

de Carmen Hope Thomas ...

Don’t get the wrong idea; this book is all about empowering women to be great wives in loving marriages with incredible men! In this book, Why Marry a Man You Don’t Need, Carmen Hope Thomas takes on the task of confronting sisters who have been successful in their career but not equally successful in their relationships. Carmen’s perspective is refreshing and reflective because she shares her ... Leer más

$8.99 USD

Don’t get the wrong idea; this book is all about empowering women to be great wives in loving marriages with incredible men! In this book, Why Marry a Man You Don’t Need, Carmen Hope Thomas takes on the task of confronting sisters who have been successful in their career but not equally successful in their relationships. Carmen’s perspective is refreshing and reflective because she shares her
... Leer más

Trust Me, I'm Lying

Confessions of a Media Manipulator

de Ryan Holiday ...

The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age.Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today ... Leer más

$9.99 USD

Disponible también en: Audiolibro

The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age.Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today
... Leer más

Disponible también en: Audiolibro
William Randolph Hearst: Media Myth and Mystique

de Daniel Alef ...

William Randolph Hearst was a man of mythical proportions and staggering contradictions. And he was a fascinating character so much so that he appears in various fictional works from John Steinbeck's "Grapes of Wrath" and F. Scott Fitzgerald's "The Last Tycoon" to Orson Welles' "Citizen Kane" as if his life was not sufficiently bizarre in its own right. At its peak Hearst's media empire included ... Leer más

$2.99 USD

William Randolph Hearst was a man of mythical proportions and staggering contradictions. And he was a fascinating character so much so that he appears in various fictional works from John Steinbeck's "Grapes of Wrath" and F. Scott Fitzgerald's "The Last Tycoon" to Orson Welles' "Citizen Kane" as if his life was not sufficiently bizarre in its own right. At its peak Hearst's media empire included
... Leer más
The Vanishing American Adult

Our Coming-of-Age Crisis--and How to Rebuild a Culture of Self-Reliance

de Ben Sasse ...

A Clarion Call to Save America's Future by Empowering the Next GenerationIn The Vanishing American Adult, Senator Ben Sasse warns of an existential threat facing America. A generation of young people, raised by overprotective parents and coddled by misguided government programs, is ill-equipped to survive in today's highly-competitive global economy.Core coming-of-age experiences like learning the ... Leer más

$12.99 USD

Disponible también en: Audiolibro

A Clarion Call to Save America's Future by Empowering the Next GenerationIn The Vanishing American Adult, Senator Ben Sasse warns of an existential threat facing America. A generation of young people, raised by overprotective parents and coddled by misguided government programs, is ill-equipped to survive in today's highly-competitive global economy.Core coming-of-age experiences like learning the
... Leer más

Disponible también en: Audiolibro
Eating the Big Fish

How Challenger Brands Can Compete Against Brand Leaders

de Adam Morgan ...

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has ... Leer más

$22.00 USD

Disponible también en: Audiolibro

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has
... Leer más

Disponible también en: Audiolibro
Family Violence: A Canadian Introduction

Second Edition

de Julianne Momirov, Ann Duffy ...

Family violence is hard for most people to understand. The fact that we are more likely to be killed or assaulted by family members than anyone else seems incredible. Yet for many Canadians the family is a dangerous place, far from the haven of love and security that we would like to believe.In this book, sociologists Julianne Momirov and Ann Duffy explore the many forms that violence can take, ... Leer más

$16.99 USD

Family violence is hard for most people to understand. The fact that we are more likely to be killed or assaulted by family members than anyone else seems incredible. Yet for many Canadians the family is a dangerous place, far from the haven of love and security that we would like to believe.In this book, sociologists Julianne Momirov and Ann Duffy explore the many forms that violence can take,
... Leer más
The New Rules of Green Marketing

Strategies, Tools, and Inspiration for Sustainable Branding

de Jacquelyn A. Ottman ...

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman ... Leer más

$17.99 USD

Disponible también en: Audiolibro

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman
... Leer más

Disponible también en: Audiolibro
The Speed of Sound

Breaking the Barriers Between Music and Technology: A Memoir

de Thomas Dolby ...

The remarkable story of rising to the top of the music charts, a second act as a tech pioneer, and the sustaining power of creativity and art.Thomas Dolby's hit songs "She Blinded Me with Science" and "Hyperactive!" catapulted him to international fame in the early 80's. A pioneer of New Wave and Electronica, Thomas combined a love for invention with a passion for music, and the result was a new ... Leer más

$17.29 USD o gratis con Kobo Plus

The remarkable story of rising to the top of the music charts, a second act as a tech pioneer, and the sustaining power of creativity and art.Thomas Dolby's hit songs "She Blinded Me with Science" and "Hyperactive!" catapulted him to international fame in the early 80's. A pioneer of New Wave and Electronica, Thomas combined a love for invention with a passion for music, and the result was a new
... Leer más
Deepening Community

Finding Joy Together in Chaotic Times

de Paul Born ...

Community shapes our identity, quenches our thirst for belonging, and bolsters our physical, mental, emotional, and economic health. But in the chaos of modern life, community ties have become unraveled, leaving many feeling afraid or alone in the crowd, grasping at shallow substitutes for true community. In this thoughtful and moving book, Paul Born describes the four pillars of deep community: ... Leer más

$13.99 USD

Disponible también en: Audiolibro

Community shapes our identity, quenches our thirst for belonging, and bolsters our physical, mental, emotional, and economic health. But in the chaos of modern life, community ties have become unraveled, leaving many feeling afraid or alone in the crowd, grasping at shallow substitutes for true community. In this thoughtful and moving book, Paul Born describes the four pillars of deep community:
... Leer más

Disponible también en: Audiolibro
25 Website Must Haves For Driving Traffic Leads & Sales

de groovedigital ...

PROFIT100 Award winning entrepreneur, Trent Dyrsmid shares hard-won advice on how to attract more customers and beat the competition; all starting with just your website.Trent turned his personal blog into a six figure business in it's very first year, and 25 Website Must Haves For Driving Traffic, Leads, and Sales is a virtual blueprint for how he did it.When companies outline the online ... Leer más

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PROFIT100 Award winning entrepreneur, Trent Dyrsmid shares hard-won advice on how to attract more customers and beat the competition; all starting with just your website.Trent turned his personal blog into a six figure business in it's very first year, and 25 Website Must Haves For Driving Traffic, Leads, and Sales is a virtual blueprint for how he did it.When companies outline the online
... Leer más

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The Advertising Handbook

Promotional Culture and Convergence

Why Marry a Man You Don't Need

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Trust Me, I'm Lying

William Randolph Hearst: Media Myth and Mystique

The Vanishing American Adult

Eating the Big Fish

Family Violence: A Canadian Introduction

The New Rules of Green Marketing

The Speed of Sound

Deepening Community

25 Website Must Haves For Driving Traffic Leads & Sales

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