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“heather yaxley”

1 - 12 de 12 resultados para “heather yaxley”
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  • Public Affairs Management

    A Guide to Professional Practice

    de Sarah Bowman, Heather Yaxley ...
    Public Affairs Management is a groundbreaking guide to effective, evidence-informed public affairs practice in a variety of organisational contexts, including leadership, politics, communications, public relations, activism, and other decision-making.Readers will learn to draw together ideas and processes covering public policy development, political science research, stakeholder engagement, risk ... Leer más

    $51.99 USD

  • The Public Relations Strategic Toolkit

    An Essential Guide to Successful Public Relations Practice

    de Alison Theaker, Heather Yaxley ...
    The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are ... Leer más

    $62.99 USD

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  • Exploring Public Relations and Management Communication

    de Ralph Tench, Stephen Waddington ...
    Develop a clear understanding of the concepts and best practices in public relationsExploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic ... Leer más

    $35.99 USD

  • Construction Management

    New Directions

    de Denny McGeorge, Patrick X. W. Zou ...
    The construction industry faces continual challenges and demands, due to market conditions and coercion by governments, for improvements in safety, quality and cost control, and in the avoidance of contractual disputes. To meet these challenges construction enterprises need to constantly seek new directions and business models in construction management. A number of tools, methods and concepts ... Leer más

    $60.00 USD

  • Human Resource Policy

    Connecting Strategy with Real-World Practice

    de Mike Fazey ...
    ‘Human Resource Policy’ provides practitioners and students with a conceptual framework and practical guidelines to establish and maintain an effective HR policy function. It highlights the importance of, but often neglected, policy function as the vital link between strategy and practice.Taking a uniquely holistic approach to HR policy, ‘Human Resource Policy’ demonstrates how HR policies can ... Leer más

    $35.99 USD o gratis con Kobo Plus

  • Tourism Marketing

    A Collaborative Approach

    de Dr. Alan Fyall, Dr. Brian Garrod ...
    Series Libro 18 - Aspects of Tourism
    This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providing a detailed understanding of tourism marketing principles and practice within the context of inter ... Leer más

    $23.99 USD

  • Exploring Strategic Change

    de Julia Balogun, Veronica Hope Hailey, Stafanie Gustafsson ...
    The full text downloaded to your computerWith eBooks you can:search for key concepts, words and phrasesmake highlights and notes as you studyshare your notes with friendseBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.Upon purchase, you'll gain instant access to t... ... Leer más

    $41.99 USD

  • Business Research Projects

    de Jimme Keizer, Piet Kempen ...
    Almost all higher educational institutions have built some kind of fieldwork project into the advanced stages of their programmes and the research project should integrate theory, practice, knowledge and skills. Students should be able to apply their acquired knowledge and understanding in a manner that indicates a professional approach to their work or vocation, and have the ability to integrate ... Leer más

    $94.99 USD

  • Managing Social Research

    A Practical Guide

    de Roger Tarling ...
    Series series Social Research Today
    An essential tool for those planning to undertake social research, this exceptional book tackles many of the specific concerns and issues that arise. A well structured text, it offers a comprehensive introduction to a range of important areas in project management, including:commissioning researchpreparing a tender or grant applicationrisk and stakeholder analysismanaging the field work and data ... Leer más

    Gratis

  • Management

    Principles & Techniques

    de Luke Ike ...
    This book produces a clear and concise introduction to principles and techniques of management, as required by practicing managers and those in colleges and universities who are aspiring to be managers. ... Leer más

    $4.99 USD

  • Facilities Management

    Theory and Practice

    Edición de Keith Alexander ...
    This text provides an overview of the interdisciplinary nature of facilities management. It discusses the framework within which facilites managers should operate and the key requirements of their task. ... Leer más

    $106.99 USD

  • Public Relations

    A Managerial Perspective

    de Barbara DeSanto, Danny Moss ...
    Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ... Leer más

    $119.69 USD